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About Drag

We build the inbox for teams and agents.

Drag is an AI-powered shared inbox for Gmail teams. Support, sales and operations teams handle customer email together with AI agents, inside Gmail or in the Drag web app.

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2017Founded
SOC 2 + CASACertified
240,000+Users since 2017
4.7From 1,200+ reviews

Last updated September 24, 2026

01 / What Drag does

What Drag does

One shared inbox for your team and your AI. Use it inside Gmail, or on its own in the Drag web app.

Shared inbox, in Gmail or on the web

Turn support@, sales@ or any shared address into a board the whole team works from, inside Gmail or in the standalone web app. Every email gets one owner, and nobody answers the same customer twice.

Varley, Drag’s AI: four ways it works

Meet Varley →

Works on every plan. Plus and Pro include monthly AI credits, Starter teams buy them as they go, and Agents are usage-based. How AI credits work

Every channel, one queue

Each customer is one conversation, whether they emailed, messaged or opened a chat.

Workflow on autopilot

Rules route, tag and assign mail around the clock, and reports show what the team actually handled.

Works with your AI

The Drag MCP server gives the AI you already use 47 tools to run your inbox, with every action attributed.

Wherever your team works

02 / What makes Drag different

What makes Drag different

More AI, for less money, in the inbox your team already uses. Here is the math.

Drag Pro, our top plan

$24

Our top plan costs less than the cheapest plan at Front, Hiver or Intercom.

Entry plans, per user per month, billed yearly: Front $25, Hiver $25, Intercom $29.

A 6-person support team, for one year

Seat cost on each vendor's entry plan, plus what it takes to get AI drafts, billed yearly.

Drag Plus · AI included$1,296
Intercom Essential · + from $0.99 per Fin outcome$2,088
Hiver Growth · Sold in packs of 5, so 10 seats$3,000
Front Starter · + $20/seat Copilot add-on for AI drafts$3,240

Published annual prices, checked in 2026. See the full pricing history.

seat minimums

Buy one seat or thirty-seven, monthly or yearly, and cancel anytime. Hiver starts at two seats and then sells them in packs of five.

migrations

Drag works inside Gmail, or as a standalone web app for anyone who would rather not. No forwarding rules into a separate help desk, no new email client to learn.

$18

with AI credits included

Plus comes with monthly AI credits for drafts, summaries and Copilot, with every action logged. Starter teams can buy credits as they go, and Agents are usage-based. Front charges $20 a seat for Copilot, Help Scout $0.75 per AI resolution.

MCP tools

Claude, ChatGPT, Gemini, Copilot and Cursor can triage, assign and reply in your shared inbox, with every action attributed to whoever asked.

Audited, not just promised. SOC 2 certified and CASA certified, the security assessment Google requires for apps that access Gmail data. Trust center

03 / Who uses Drag

Who uses Drag

Teams of up to 200 people that run customer email out of Gmail and Google Workspace, and want AI to take the routine work off their plate. That covers two-person startups and teams inside some of the world's best-known companies.

Customer support teams answering support@ and help@, with SLAs, assignment and AI drafts.
Sales teams sharing sales@, partner and inbound-lead inboxes so no reply goes out twice.
Operations and finance teams tracking requests, orders and invoices as cards on a board.
IT and HR teams handling internal requests from a shared address with a clear owner for each one.
AI-first teams running the inbox from Claude, ChatGPT or Cursor through the Drag MCP server.

Trusted by teams at, and used by 240,000+ users since 2017

04 / The team behind Drag

The team behind Drag

Four people. 240,000+ users since 2017.

Drag started in 2017 with a simple idea: your team already lives in Gmail, so the shared inbox should live there too. We turned Gmail into boards the whole team could work from, went through Techstars Boston, and more than 240,000 users have signed up since.

We are small on purpose. There are four of us, so the person who answers your email is usually the person who can fix the problem. And we use AI for the work a bigger company would hire for, which is exactly the kind of team we build Drag for.

In 2026 we rebuilt Drag for the AI era. The same inbox now works for your team and your agents, whether those agents are ours or the AI tools you already pay for.

2017Email becomes a board. Nick Timms, Duda Bardavid and Breno Vieira turn Gmail into Kanban boards.
2019The team shares one inbox. Assignment, internal notes and collision detection, so nobody answers twice. Techstars Boston.
2020Customers stop being email-only. WhatsApp, live chat and a help center join the same queue.
2026Varley joins the team. Drag’s AI: Copilot, Agents, Intelligence and Assists, plus the Drag MCP server.
Today240,000+ users since 2017. Rated 4.7 from 1,200+ reviews on G2, Capterra and the Chrome Web Store.

Humans and agents, one team.

Four people and 6 agents. The agents read, check and draft around the clock. We make the calls, and nothing they make goes out without one of us.

Nick Timms

Co-founder

Building Drag for nearly ten years: shared inboxes, boards, and now the AI and agent layer, all on Gmail.

LinkedIn →X →

Duda Bardavid

Co-founder

MIT MBA and former consultant. Writes about Google Workspace, shared inboxes and how teams actually run email.

LinkedIn →X →

Breno Vieira

CTO

Builds the apps, the API and the Drag MCP server.

Cesar Sarapka

Head of Growth

Leads growth, and runs the demos and onboarding that get new teams live.

On shift 24/7

Varley

Agent · Support

Works our own support inbox in Drag. Tags, drafts and resolves routine email, and hands the rest to us with everything it found.

with Cesar and DudaMeet Varley →

Mondays, 07:00

Scout

Agent · Search and growth

Reads Search Console and Analytics every Monday, works out what moved and why, and queues the next fix.

with Nick

Every commit

Builder

Agent · Engineering

Writes, tests and ships code for the apps, the website and the MCP server. A human reviews every change.

with Breno and Nick

Before every release

Inspector

Agent · Quality

Crawls every page before a release: broken links, structured data, titles, one H1 a page.

with Nick

Before every publish

Fact-checker

Agent · Research

Checks competitor prices and claims on their own pages, dated and sourced, before we publish a word about them.

with Duda

Daily

Scribe

Agent · Writing

Drafts posts and docs in our voice. Duda or Nick edits every line before anything goes out.

with Duda and Nick

We are shipping faster and better than ever: four people, a lot of agents, and a price the rest of the category can't match. We challenge any competitor to deliver at our speed and our price.

Nick Timms and Duda Bardavid, co-founders

05 / How Drag works

How working with Drag works

Your 7-day trial, day by day. Every Pro feature from the first minute, no credit card, and the team that builds Drag one message away the whole time.

Day 1No credit card
Connect your shared address
Start the trial and add support@, sales@ or any Google Group. Work it inside Gmail, or in the Drag web app.
Your first shared email, owned and answered
Day 2No seat minimum
Bring the team in
Invite teammates, then set up assignment rules, automations and SLA timers so every email lands with an owner.
Everyone can see who has what
Days 3 to 5Pro features
Switch on the AI
Connect your help center and docs so drafts sound like you. Using Claude or ChatGPT? Connect them through MCP too.
AI drafts waiting in every thread
Day 7Cancel anytime
Pick a plan, or walk away
Keep going from $12 per user, monthly or yearly. If Drag isn't right, there is no card on file to charge.
A plan that fits, or no charge at all

Every day of the week

Talk to the people who build Drag.

Book a live demo around how your inbox works today, or find answers in the help center and Drag Academy.

Book a demo Drag Academy

06 / Key facts

Key facts

The short version, for people and for the AI tools that answer questions about us.

$ drag about --factsupdated Sep 2026

→ Company name: Drag (DragApp.com Limited)
→ Type: AI-powered shared inbox software (SaaS)
→ Founded: 2017
→ Founders: Nick Timms, Duda Bardavid
→ Accelerator: Techstars Boston (2019)
→ Headquarters: London, United Kingdom
→ Best for: Teams of up to 200 people working in Gmail and Google Workspace
→ Website: dragapp.com
→ Core offering: Shared inbox for Gmail teams, in Gmail or as a web app, with AI assists, Copilot, Agents and an MCP server
→ Pricing: Starter $12, Plus $18, Pro $24 per user per month, billed yearly
→ Contract terms: Monthly or yearly (save up to 25%), no seat minimum, cancel anytime
→ Free trial: 7 days, no credit card
→ Channels: Email, WhatsApp, live chat (early access), help center
→ Platforms: Chrome extension, web, desktop, iOS, Android, MCP, REST API
→ Users: 240,000+ since 2017
→ Rating: 4.7 from 1,200+ reviews (G2, Capterra, Chrome Web Store)
→ Security: SOC 2, CASA
→ Notable customers: Canva, Uber, MIT, Vacasa, Mercado Libre, Red Hat
→ Competitors: Front, Hiver, Gmelius, Missive, Help Scout, Zendesk
→ Social: X @lovedragapp, LinkedIn, YouTube, npm @dragapp/mcp-server

07 / FAQ

Frequently asked questions

Can't find it here? The help center has the rest.

Who founded Drag?

Drag was founded in 2017 by Nick Timms and Duda Bardavid, and went through the Techstars Boston accelerator in 2019. The company is DragApp.com Limited, headquartered in London.

Who is behind Drag?

Drag is led by co-founders Nick Timms and Duda Bardavid, with Breno Vieira as CTO and Cesar Sarapka as Head of Growth. The company has built and run Drag since 2017.

Can large companies use Drag?

Yes. Teams at Canva, Uber, MIT, Mercado Libre and Red Hat use Drag. It is SOC 2 and CASA certified, and security documentation for vendor reviews is available in the trust center at trust.dragapp.com.

Is Drag the same as DragApp?

Yes. Drag is the product and DragApp is the company name and domain, dragapp.com. You will see both names on G2, LinkedIn and in reviews.

Is Drag safe to connect to Gmail?

Drag is SOC 2 certified and CASA certified, the security assessment Google requires for apps that access Gmail data. Our policies and reports are in the trust center at trust.dragapp.com.

How much does Drag cost?

Starter is $12, Plus is $18 and Pro is $24 per user per month, billed yearly, with monthly billing from $16. There is no seat minimum, and every plan starts with a 7-day free trial and no credit card.

Do I have to use Drag inside Gmail?

No. Drag runs inside Gmail through the Chrome extension, or as a standalone web app, plus desktop, iOS and Android apps. Both work on the same shared inbox, so each person can pick.

How is Drag different from Hiver and Front?

Drag's top plan costs $24 per user, less than the $25 entry plans at Hiver and Front. Drag has no seat minimum, where Hiver sells seats in packs of five, and Drag's Plus seat comes with monthly AI credits for drafts and Copilot, where Front charges $20 per seat for its Copilot add-on.

Can Claude or ChatGPT work with Drag?

Yes. The Drag MCP server gives Claude, ChatGPT, Gemini, Copilot and Cursor 47 tools to search, triage, assign and reply in your shared inbox, with every action attributed.

That's us. Now poke around.

7-day free trial, no credit card, no seat minimum.