USTOA Future Lights

Calling all Future Lights of the Tour Industry!

USTOA Future Lights

2025 Future Light honorees at USTOA's Annual Conference

USTOA is fully committed to focusing on people, issues, and opportunities that will shape and improve the tour industry for future generations, especially in addressing the needs of sustainability and DEI (diversity, equality, inclusion). A major component of that commitment is the USTOA Future Lights of the Tour Industry recognition program.

We invite all Active and Associate Members to participate. Please consider nominating a team member who could be seen as champion in leading and effecting change, advancing certain pillars of responsible travel or is a leader/mentor who drives the bigger picture of sustainability as a potential USTOA Future Light. To learn about past Future Lights finalists, please browse the carousel below.


Who qualifies to be nominated as a Future Light?

Anyone who is championing responsible travel initiatives and making a difference in helping their companies – and communities – address and identify these issues.

We welcome all applications, from full-time dedicated sustainability staff to changemakers in your organization who are raising awareness and beginning to implement initiatives and starting your company on your responsible travel journey.


To nominate a Future Light:

Complete the following online Future Lights Questionnaire:


The USTOA Future Lights honorees will receive:

  • Complimentary admission, flights, and accommodations to the USTOA Annual Conference & Marketplace November 30 – December 4 in San Francisco, California where they will be acknowledged and honored.
  • Opportunity to join the USTOA Sustainability Community, which includes:
    • Providing valuable insights as to how sustainability and DEI initiatives are playing a role in their companies and professional development.
    • Attending and participating in the USTOA SIR Education Series Sessions.

The Fine Print:

The entry period will close May 15, 2026. There is no limit to the number of colleagues an Active or Associate Member can nominate. Review of the entries will take place throughout June by a select group of Active and Associate Members, including the USTOA Sustainability Committee co-chairs. USTOA Future Lights finalists will be notified in mid-summer, and the announcement release of the finalists will be distributed shortly afterwards. Final decisions are at full discretion of USTOA.


USTOA thanks Visit Rwanda for their generous support of the USTOA Future Lights of the Tour Industry program.

Visit Rwanda

HERE'S A LOOK AT THE PAST FUTURE LIGHTS

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