01The publishing step after the writing
Turn any draft into a designed PDF.
A fully designed, branded 20-page lead magnet in 5 minutes. Bring a Word file, Markdown or a ChatGPT or Claude draft, and Unplain adds the cover, contents, layout and your brand, plus a CTA page when you want one.
Works with Google Docs (downloaded as Word), Word .docx, Markdown, plain text and pasted text. No Figma, no InDesign, no layout by hand.
02Examples
Every one of these started as a plain doc.
Real exports, not mockups, each made in minutes. Open any of them, read every page, download the PDF. No email asked.
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(opens the PDF in the reader) Playbook 15 pages, tables and images (about this document) -
(opens the PDF in the reader) Ebook 19 pages, a serif book theme (about this document) -
(opens the PDF in the reader) Handbook 18 pages, written with Claude (about this document) -
(opens the PDF in the reader) Report 15 pages, from Markdown (about this document) -
(opens the PDF in the reader) Client proposal 18 pages, via MCP, in the client’s brand (about this document)
03What Unplain adds
Your words stay. The rest is composed.
Sections
- Cover
Title, subtitle and cover art, composed into a cover that matches the rest. - Contents
Built from your headings. Page numbers stay correct when you edit. - Pages
Your text, reflowed. Tables split at row edges, links keep working. - Call to action
A CTA page that sends readers somewhere. Button, link, socials.
Spot a typo? Click it and type.
An edit, not another prompt. No tokens spent.
04Brand themes
Set your brand once. Every document obeys.
Colors, fonts and logo live in a Brand Theme. A lead magnet in March and a report in October come out as the same company.
Free guide
The 7-Day Launch
Checklist
Q3 report
State of Pipeline
Autumn 2026
Client proposal
A plan for
Doubling Qualified Leads
Internal guide
V 2.1
01
Customer Onboarding
Field manual
Four documents. One click. Zero restyling.
05Unplain MCP
Your AI writes. Unplain publishes.
MCP is a standard that lets an AI assistant use another app for you. You already pay for Claude or Codex. Unplain does not write a word, so you never pay for AI twice. It takes the draft and returns the finished PDF, inside the same chat.
> Turn proposals/halden.md into a client proposal. Use my Fern & Co brand theme.
unplain · list_brand_themes
unplain · create_ebook
unplain · export_ebook · 18 pages
Done. The proposal is exported in the Fern & Co theme. Download it, or open it in the editor to adjust anything.
The-90-Day-Turnaround.pdf
Cover · contents · 18 pages
Fern & Co theme applied
06The alternatives
One draft, four ways to ship it.
Export the Google Doc
Free and instant. Reads like a draft, because it is one.
10 seconds, looks like it
Lay it out in a design tool
Beautiful, eventually. Every page by hand, every edit twice.
3 to 4 hours per document
Feed it to an AI generator
It rewrites what you already approved, and bills you for the tokens.
Fast, but no longer your words
Drop it into Unplain
Your exact words, designed,
paginated and on brand.
About 5 minutes, ready to send
07What people publish
If it has headings, it can be a PDF worth sending.
Markdown, Word, plain text, or a draft straight out of ChatGPT or Claude. PDF only, on purpose. Made for marketing teams, agencies and ghostwriters, creators and coaches, and developers on Claude Code.
08Pricing
Short PDFs are free. Forever.
Free
$0
Unlimited exports up to 10 content pages. Lifetime, with a free account: 3 AI images. The “Made with Unplain” credit stays in the footer. MCP included.
Pro
for a publishing habit
$16 / month
Any length, no badge, a shared workspace for 5 teammates, 25 Brand Themes per workspace with your own fonts, 60 AI images a month.
Creator Pack
$9 once
20 full-length PDFs without the badge and 30 AI images. Credits never expire. No subscription.
Fair questions, plain answers.
What is Unplain?
Unplain is a lead magnet creator and PDF ebook maker that works from a document you already have. It turns an existing document or AI draft (Markdown, Word, Google Docs exported as Word, or plain text) into a designed, branded PDF: an ebook, lead magnet, report, guide or client proposal, with a cover, table of contents, page numbers and a call-to-action page. It does not write content.
How does Unplain work?
Write or generate your content anywhere: Google Docs, Notion, Markdown, or a draft from ChatGPT or Claude. Bring it into Unplain and it divides the text into pages and designs everything around it: cover, contents, headings, tables, page numbers, and a call-to-action page when you want one. Apply your Brand Theme, check the pages, and export a publish-ready PDF.
Who is Unplain for?
Marketing teams publishing lead magnets, reports and whitepapers; agencies and ghostwriters packaging client content under each client's brand; creators and coaches growing a list with a free guide; and developers who want designed PDFs out of Claude Code or Codex through the Unplain MCP. If your document has headings, Unplain can make it a PDF worth sending.
How long does it take to make a PDF?
About five minutes for a fully designed, branded 20-page lead magnet. Unplain lays the document out as soon as it arrives, so the time goes into what only you can do: choosing the theme, reading it through and fixing a word here and there. Nothing is laid out by hand.
Can't AI do this?
Yes, if you are making one PDF once and can live with inconsistencies. Ask ChatGPT or Claude for a PDF and the layout comes out different every time, a typo costs another prompt, and long documents drift. Unplain shines when you need to create, edit and maintain polished PDFs repeatedly and fast: the layout stays consistent, you fix a word by clicking it, and your Brand Theme carries over to the next document. AI writes the content; Unplain publishes it.
What is Unplain not?
Unplain is not an AI writer, not a page-by-page design editor like Canva or InDesign, not a template library, and not a file converter. It takes a finished document and produces the designed PDF: the words stay yours, the layout is automatic, and a Brand Theme replaces templates.
Will it change my text?
No. Unplain lays out the words you bring and never rewrites them. You can still edit any text in place in the editor. AI is only involved if you ask it to generate images.
Which file formats can I bring in, and what comes out?
In: Word (.docx), Markdown (.md), plain text (.txt), or pasted text. That covers Google Docs downloaded as Word and drafts copied out of ChatGPT or Claude. Out: a PDF. Unplain makes PDFs only, on purpose.
Can I use my own fonts, colors and logo?
Yes. A Brand Theme stores your colors, fonts and logo and applies them to every document. The free plan includes 1 Brand Theme; Pro includes up to 25 and lets you upload your own fonts.
Can I add my own images?
Yes. Insert images anywhere in the document, with captions, and Unplain places them cleanly into the layout. Uploading your own images is unlimited on every plan, and you can also generate them with AI from the same allowance as covers.
Does Unplain generate covers?
Yes. Generate cover art with AI or upload your own image; either way the cover layout is composed for you. AI images come from one allowance shared with in-book images: 3 in total on the free plan, 60 a month on Pro, or 30 with a Creator Pack.
Can I edit my PDF after generating it?
Yes. Open the document in the editor, click any text to change it, insert headings, lists, images or buttons, or switch the Brand Theme, then export again. Layout and pagination stay automatic, so an edit never breaks the pages.
How do I use Unplain from Claude Code or Codex?
Connect the Unplain MCP server to Claude Code and Codex, then ask your assistant to turn a file or a draft into a PDF. It creates the document on your account, applies your Brand Theme and exports the PDF, and you can open the result in the editor to adjust anything. The MCP is included on every plan, with the same limits as the web app. Setup steps are at unplain.io/mcp.
Can my team use Unplain together?
Yes, on Pro. Create an organization, invite up to 5 teammates by link, and everyone shares the documents, the Brand Themes and one pool of AI images. It runs on the owner's Pro plan, and teammates only need a free account.
Is there a free plan?
Yes. The free plan exports unlimited publish-ready PDFs up to 10 content pages (the cover, contents and CTA page do not count), with no account or credit card needed to try it. Longer documents need Pro at $16 a month, or a one-time $9 Creator Pack if you would rather not subscribe.
A note from the designer
I have laid out more PDFs page by page than I care to admit. Every margin, every type pair, every contents page, by hand, in tools that fight back.
Unplain is every one of those decisions, already made. Your PDF looks designed because it is. I just did it in advance.
Goodbye, plain. Hello, published.
Your first designed PDF in 5 minutes. Free, no account needed.