Best Website Visitor Identification Software in the UK
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Compare the Top Website Visitor Identification Software in the UK as of October 2026
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What is Website Visitor Identification Software in the UK?
Website visitor identification software enables companies to see who is visiting their website. Visitor identification software de-anonymizes website visitors and provides detailed information about the visitor. Visitor identification software is useful for sales and marketing to understand who is visiting their site, and then target them for sales and marketing. Compare and read user reviews of the best Website Visitor Identification software in the UK currently available using the table below. This list is updated regularly.
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1
Visual Visitor
Visual Visitor
In a world where only about 2 percent of website visitors fill out a website form, you’re missing out on the other 98 percent! That’s the case many businesses are facing when it comes to website traffic. At Visual Visitor, we’re putting an end to this by offering anonymous website visitor tracking allowing marketers to understand who lands on your website. When someone visits your site, our technology can record information such as company name, pages viewed, keywords searched, and other relevant information that would not have been available to you without it.Starting Price: $299.00/month -
2
Admiral
Admiral
Admiral Connect is a publisher-focused first-party data platform that helps media companies identify, profile, segment, and monetize website visitors. As third-party cookies disappear, publishers need better ways to collect and activate first-party audience data. Admiral transforms anonymous traffic into actionable visitor profiles through registrations, surveys, subscriptions, engagement campaigns, and other value exchanges. Unlike generic CDPs and CRMs, Connect was built specifically for publishers. It captures declared audience data, behavioral signals, interests, preferences, and engagement history in unified visitor profiles. Publishers can create audience segments, personalize experiences, improve subscription conversions, increase advertising performance, and grow first-party data assets. As part of Admiral's VRM platform, Connect helps publishers turn audience intelligence into measurable revenue growth.Starting Price: Free - Revenue Share Model -
3
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
4
Opensend
Opensend
Get the email, physical address, and device data for real-time retargeting. Grow your email list by collecting more first-party data and leveraging plug-and-play audiences to scale your online advertising campaigns more profitably. Capture all the high-intent traffic on your site that doesn’t convert. Generate high-intent ad-ready audiences tailored to your buyer persona. Multi-channel retargeting increases the value of each website visitor. With the power of email, ads, and postcards, convert your visitors in record time. Send automated email sequences via your preferred email marketing platform. Re-engage more visitors programmatically across millions of websites. Activate prospective buyers from the comfort of their homes. Never lose a customer again. Reactivate buyers on-demand and extend the lifetime value of each customer (even when you can’t reach them anymore). When a customer email bounces, Opensend replaces the undeliverable record with an active email address.Starting Price: $499 per month -
5
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
6
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
7
SimplyIntel
SimplyIntel
Get the full contact information of everyone who visits your website. AI-powered visitor analytic software that automatically captures the full name, contact information, company, and job title of every website visitor. Our technology can identify the specific individuals visiting your website and provide you with their job details, direct contact information, and much more. This comprehensive information can help you make targeted outreach efforts, identify who shows interest, and convert website visitors into high-value prospects. By identifying everyone visiting your website, you can afford to spend less on marketing. Export an unlimited number of leads into any CRM of your choice. Filter & sort leads inside the dashboard to quickly find high-value leads. Customize your leads by setting rules for who to include or exclude. Meetings to discuss your goals and leads to plan the perfect outreach. Simple setup process that anyone can do.Starting Price: $0.20 per lead -
8
Hey Oliver
Hey Oliver
The marketing automation software that helps your business grow faster, convert more visitors, and run automated, targeted and personalized marketing campaigns. Qualify your hottest leads and keep your sales team happy Track your visitors' behavior while they are browsing your website and find out who your best customers and most qualified leads are. Provide first class support, and chat with customers in real time Target the people that are browsing your website at the moment. Identify the hottest leads and guide them through your sales cycle. Create targeted marketing campaigns that increase sales Stop sending the same campaigns to your visitors. Hey Oliver allows you to create targeted, personalized and engaging campaigns at scale.Starting Price: €165/month -
9
Leadfeeder
Dealfront
Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.Starting Price: $63.00/month -
10
Vector
Vector.co
Vector is a contact-based marketing platform designed to help businesses identify and engage high-intent prospects, thereby enhancing lead generation and conversion rates. The platform offers features such as site de-anonymization, which reveals the identities of visitors to a company's website, and contact-level intent data, providing insights into potential buyers' behaviors and interests. Additionally, Vector enables the creation of hyper-targeted advertising audiences, allowing businesses to reach specific prospects across various channels effectively. The platform integrates seamlessly with popular tools like HubSpot, Salesforce, and Slack, ensuring a cohesive workflow for marketing and sales teams. Replace your old-school ABM campaigns with contact-based predictive scoring. But legacy intent providers can only tell you which companies are market, leaving markets and sellers stuck in a funnel of darkness, guessing.Starting Price: $399 per month -
11
RB2B
RB2B
We push full LinkedIn profiles to Slack in real time as soon as you drop our pixel on the website. Our pixel only fires for US IP addresses, and the profiles we deliver are tied to US geolocations. All other vendors stop at the account (or company) level. Identify the individuals (not just the companies) visiting your website. The highest possible intent prospects are the people who have taken the initiative to visit your website. Identify your anonymous website visitors. Push their LinkedIn profiles to Slack in real-time. Craft the perfect message at the perfect time based on behaviors like pageview history and visit frequency. Filter down to the ones that matter based on firmographic and technographic data. Focus your BDR time on higher-intent prospects by using website signals to trigger sales motions. Uncover which of your marketing efforts are driving what type of buyer (industry, title, etc) to your website.Starting Price: $495 per month -
12
ProveSource
Configo LTD
Increase your conversions with social proof. 18,000 websites use ProveSource to increase trust, credibility, conversions and sales using social proof. Launch smart, attractive and converting social proof notifications on your website or online store. Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Well, same goes for your website. It’s hard to tell how “hot” a website is. ProveSource makes your customers’ online experience as informative and compelling as visiting a real place. ProveSource increases conversions by highlighting recent orders, product reviews, and a variety of other customer behaviors on your website. ProveSource is a no-brainer for increasing your conversions. Start converting your visitors to customers today! -
13
Trafera.io
Trafera.io
Trafera.io helps GTM teams generate more qualified pipeline by identifying high-intent visitors and revealing the real people behind anonymous traffic. The platform enriches every touchpoint with AI-powered intelligence, giving you precise contact details, behavioral insights, and predictive scoring in real time. It seamlessly syncs with your CRM and sales tools, ensuring hot leads enter your funnel instantly with zero manual effort. Trafera.io goes beyond account-level data by pinpointing individual decision makers—unlocking person-level targeting across your entire ecosystem. With calibrated integrations and automated workflows, teams can activate insights, launch tailored campaigns, and convert interest into revenue faster. Built for modern revenue teams, Trafera.io transforms fragmented signals into a coordinated, high-intent growth engine.Starting Price: $9 -
14
Act-On
Act-On Software
Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.Starting Price: $900.00/month -
15
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
16
Geysera
Geysera
88% of your website visitors leave without a trace. They browsed your products, read your pricing, explored your case studies — then vanished. That traffic isn't lost. You just can't see it yet. Geysera matches anonymous returning visitors to your first-party customer data — no rented audiences, no third-party data networks. Then our ML engine triggers behavioral email flows timed to the exact moment a visitor is engaged on your site: abandoned cart recovery, lead reactivation, product education, booking requests. Every dollar Geysera generates is holdout-tested. No inflated dashboards. No phantom revenue. You see exactly what's incremental — and pay only for what's proven. Other tools claim 100x ROI without a single holdout group. Geysera was built for retention and conversion from day one. eCommerce or B2B — we turn anonymous visitors into proven revenue.Starting Price: $199/month -
17
MiragetLeads
MIRAGET
MiragetLeads is an AI powered lead generation tool for B2B websites which performs data capture on users visiting your website anonymously. It helps to reveal the identity of their companies, their public contact details, emails, LinkedIn profiles of key decision makers, and displays the data in near real time. Increase your online ROI by getting more leads out of your site. Additionally you can improve relationships with your current clients by setting alerts as they visit your website and understand what they might be interested in to cross-sell additional product or service offerings. MiragetLeads is available as a SaaS where you simply install a JavaScript snippet in your website and the results are visible at your own secure portal page, supporting any website technology. It is also available as a plugin for most major CMS, including, Drupal, Joomla, Magento, and WordPress. Sign up for a free trial: https://leads.miraget.com/register/Starting Price: $19.00/month -
18
Visitor Queue
Visitor Queue
Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.Starting Price: $39 per month -
19
Leadinfo
Leadinfo
Leadinfo is top-quality lead generation software that enables you to recognise B2B website visitors. The visitors are displayed on a clearly designed dashboard, so you'll be able to contact your most valuable website visitors immediately. No more waiting for incoming emails or calls! Let our lead generation software work for your company. Our lead generation software recognises your website visitors by linking their IP addresses to our unique database. Leadinfo then provides an overview of company information, email addresses, and Linkedin profiles. This provides you with the information you need to make contact, all in one clear dashboard view. When you're looking to sell your product/service it is vitally important to know more about the specific interests of your potential customers. That's why our lead generation software shows which pages have been visited and at what time. AEach website visitor is assigned a lead score, so you can filter out the uninteresting leads.Starting Price: €29 per month -
20
LeadRebel
LeadRebel
LeadRebel is a software for B2B lead generation. We show you which companies visited your website, company and contact information of the contact person. More traffic, more "warm" leads, more sales success! 98% of visitors leave your website without any interaction. Now you can find out which companies have visited your website, what sources they have been coming from, what products/services are they interested in and you can proactively contact potential customers. LeadRebel offers unbeatable value for money! You can use our software for just 29 Euros/Month. We offer 14 days free premium version. Our solution is one of the most affordable on the market of B2B lead generation, while providing a wide range of functionality. We show you detailed company information, list of employees and contact details, thus everything you need for a successful B2B lead acquisition. Easy integration of our tracking code, you can connect your website with LeadRebel in a few clicks.Starting Price: €29 per month -
21
Revmonk
Revmonk
Revmonk identifies company domains visiting your website. Once identified, accounts will be enriched with firmographic and technographic information. Get notified when accounts from your target segment visit the site. Identify prospective buyers from the customer account who have the highest probability of buying. AI/LLM-based custom emails are generated based on the profile of your prospects for higher response rates. B2B lead generation holds immense significance in helping your business expand. One of the most significant advantages of B2B lead generation is its ability to connect you with the right audience. Identifying qualified leads is crucial for acquiring more clients and increasing your revenue. It's essential to avoid wasting time and resources on individuals or entities that have no genuine interest in your offerings. With B2B lead generation tactics, you can attract leads that have already demonstrated an interest in your offerings.Starting Price: $39 per month -
22
Watchman
Watchman
Watchman AI is an AI-native demand inference platform that captures invisible B2B buyers by identifying, researching, enriching, and qualifying company accounts and person-level leads in real time, turning anonymous visitors into an endless stream of qualified prospects without forms or manual work. It operates full-autopilot, using dynamic inference agents to lock in precision prospects the moment they land, automatically curating and syncing those leads into an existing stack with zero friction, and replacing underperforming tools by surfacing the accounts that move revenue. The system emphasizes efficiency and growth, continuously capturing and converting stealth traffic 24/7 while automating workflows so teams save hours of manual effort and scale demand capture.Starting Price: $32 per month -
23
LeadBoxer
LeadBoxer
LeadBoxer is a sophisticated lead generation and sales intelligence platform for small and large business-to-business (B2B) companies. As the most advanced online visitor identification and behavior tracking solution, LeadBoxer enables sales and marketing teams to identify and track online leads and customers, turn anonymous web traffic into actionable insights, and generate qualified leads in order improve business efficiency and grow their revenue stream. This software as a service (SaaS) solution provides lead and customer identification, filters and segments, dynamic lead scoring, notifications and alerts, and more.Starting Price: $99 /month -
24
ProspectVision
Lead Liaison
ProspectVision™ provides sales reps with crucial sales insight via the industry’s deepest level of proactive tracking. OneFocus™ is totally free. Track customer relationships, deals, and tasks with our fully integrated (and easy-to-use) CRM. SiteEngage™ helps convert and engage more website visitors through personalized popups or embedded content. Gamification distinguishes your brand with highly customizable games & team challenges. Capture new leads with lead capture integrated games. Revelation™ is an analytics platform built on the industry’s best business intelligence engine to deliver rich visual insights. We provide the most flexible, yet complete, sales and marketing automation platform in the industry. Use enterprise-ready, point solutions or use the platform as an all-in-one sales and marketing suite. Our world class support and online learning platform helps your business get off the ground fast.Starting Price: $250 per month -
25
Lead Liaison
Lead Liaison
Lead Management Automation™ helps sales and marketers do their job more efficiently and build stronger relationships with customers, prospects, and partners. Our marketing automation platform helps companies create marketing qualified leads and turn them into sales qualified leads. Integrated marketing tools make it easy to create omni-channel marketing campaigns, both offline and online, and set up key business processes. The platform is optimized to help your sales and marketing teams build better relationships with prospects, customers and partners while boosting productivity. Learn more about how to make marketing automation a part of your strategy here. Create trackable content, images, emails, landing pages, and more! Easily nurture leads through the workflow, shorten sales cycles and increase deal sizes. Create trackable videos, measure video marketing ROI, boost conversions and send out video emails.Starting Price: $250.00/month -
26
Ruler Analytics
Ruler Analytics
Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.Starting Price: $79 per month -
27
Fastbase WebLeads
Fastbase
Identify your website visitors and get interaction details. WebLeads 7.0 tracking tools allow you to explore which companies and organizations are showing interest in your business, what they specifically are looking at and what they are searching for. WebLeads filters your website traffic into business leads and unidentifiable visitors (typically through ISPs) so you can take quicker action with your leads. View by options such as location and business category. Enhance your experience with Google Analytics. Link your account and get data recently removed from Google Analytics as well as additional insights into things like your paid digital marketing. Speed is crucial in reaching new leads. Get your WebLeads in near real-time and contact prospects as quickly as possible from the time they visit your website. Easy export of your leads into Excel or your CRM platform. Identify search keyword and search engine per lead.Starting Price: $39 per month -
28
Workbooks Web Insights
Workbooks
Your marketing team are always on the lookout for more leads to drive growth, and your website is probably a core element of your marketing strategy. But only a small percentage of your website visitors make contact with you – many just look around and then leave. Who are those people? What are they interested in? What are they looking at on your website? Getting this information is easy with Workbooks Web Insights. Web Insights is a web analytics tool that identifies your website visitors and tracks what they are looking at (pages viewed). And all the online activities information is automatically recorded in Workbooks CRM against organizations, leads and people, giving you ‘in context’ actionable insights to transform your sales engagement. With Web Insights, you can easily find out the companies that are on your website. You get demographic information to help you validate that they are the right target for your business.Starting Price: $30.49 per month -
29
Lift AI
Lift AI
98% of website traffic is anonymous. Lift AI predicts the 'buyer intent' of those visitors in real-time, so you can engage and convert them in chat before they leave the site. Lift AI's sophisticated AI model predicts every visitors' likelihood to buy or convert (known as 'buyer intent') with incredible accuracy, even if those visitors are completely anonymous. Lift AI automatically surfaces web visitors with a high buyer intent so your sales team can prioritize them through live chat (before visitors leave the site), while low buyer intent visitors are engaged with chatbots. Combine Lift AI's buyer intent score with your other intelligence tools to maximize their efficacy. For example, a high buyer intent visitor that is also a target account may be further prioritized in chat or follow-up. On average, Lift AI users get 9x more conversions on their website from chat to pipeline. -
30
LeadsNavi
LeadsNavi
LeadsNavi exists to move marketing beyond campaigns and into connection. We believe Vibe Marketing is the future, where every message delivers the hyper-personalized content to the right audience, at the right time, with the right vibe. LedsNavi offers advanced features to boost your outreach efficiency: 1. AI-Powered Lead Enrichment Go beyond basic lists. LeadsNavi automatically enriches your contact data, identifying ideal customer profiles and ensuring your message reaches the right accounts. 2. Hyper-Personalized Outreach The AI crafts unique, relevant email copy for each recipient at scale. By analyzing lead data, it generates messages that resonate and drive higher reply rates. 3. Intelligent Campaign Beyond a simple scheduler, LeadsNavi features an autonomous engine that learns from every interaction. 4.Vibe Marketing Engine Interprets your marketing goals from a single sentence. Simply describe the campaign you want, AI handles everything for you.
