Best Website Visitor Identification Software in the UK

In a world where only about 2 percent of website visitors fill out a website form, you’re missing out on the other 98 percent! That’s the case many businesses are facing when it comes to website traffic. At Visual Visitor, we’re putting an end to this by offering anonymous website visitor tracking allowing marketers to understand who lands on your website. When someone visits your site, our technology can record information such as company name, pages viewed, keywords searched, and other relevant information that would not have been available to you without it.

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →

Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses of

Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.

Mirabel's Marketing Manager offers the CRM and marketing automation tools you need to grow your business at a price you can afford. This all-in-one software includes helpful features such as reporting and analytics, competitor analysis, and email marketing (with email address verification and list segmentation). Mirabel’s Marketing Manager also offers a full suite of marketing automation creation and analyzation tools, including the Landing Page Builder, Form Builder, and Workflows, that help to optimize business processes, reduce manual error and boost productivity. We currently have over 80 workflow automations and notifications for sales, billing, production, and lead management functions. There’s even the ability to create custom workflow automation triggers that will send reminders and notification emails based on the criteria you choose.

Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.

Cut costs and deliver more conversations to your active sellers. Al fueled orchestration of buyer intent delivered automatically. Start seeing ROI in minutes. Buy once through Warmly and gain access to the best-in-class enrichment and intent data to power your automation. Combine intent with action to capture buyer interest in the moment, before your competitors do. Reveal, enrich, and qualify accounts researching you on your site and personalize engagement with them in real-time across email, LinkedIn, and live chat. Augment your sales team with generative Al assistants who connect on your behalf at optimal moments in the buyer's journey. Work every target account that visits your site in multi-threaded conversations with decision-makers without needing to add headcount. Consolidate all the tools, workflows, and actions needed to instantly capture the interest of decision-makers. Harnesses the power of your existing tools to automatically identify and convert high-intent visitors.

Watchman AI is an AI-native demand inference platform that captures invisible B2B buyers by identifying, researching, enriching, and qualifying company accounts and person-level leads in real time, turning anonymous visitors into an endless stream of qualified prospects without forms or manual work. It operates full-autopilot, using dynamic inference agents to lock in precision prospects the moment they land, automatically curating and syncing those leads into an existing stack with zero friction, and replacing underperforming tools by surfacing the accounts that move revenue. The system emphasizes efficiency and growth, continuously capturing and converting stealth traffic 24/7 while automating workflows so teams save hours of manual effort and scale demand capture.

Ploy is an AI-powered marketing platform that turns your website into a growth engine by continuously monitoring, building, optimizing, and acting on opportunities across web, growth, and advertising. It watches your site and competitors for rankings, traffic changes, content gaps, conversion drops, and technical issues, then uses specialized agents to write content, fix problems, run experiments, and surface the next best actions. Ploy Web builds and optimizes websites, landing pages, SEO content, and on-page performance; Ploy Grow identifies visitors, scores intent, automates personalized outreach, and connects signals to CRM workflows; and Ploy Ads creates campaigns, analyzes ad intelligence, and attributes performance from impression through closed revenue. Its AI Agent can build pages, write copy, conduct research, generate images, analyze analytics, and manage an entire site through chat. A living design system keeps pages aligned with brand colors, fonts, and spacing.

Advanced e-mail marketing software Looking for software to professionally communicate with customers, members, prospects and other target groups? Then Spotler Mail+ is the right choice! Spotler Mail+ is user-friendly software for email marketing automation. With Spotler Mail+, you can easily: » Send beautiful newsletters » Set up automatic email campaigns » Create templates in your own style » Landing pages with forms » And much more!

Markopolo AI helps brands reach 30–40% more customers with hyper-personalized outreach that scales automatically. Its AI analyzes hundreds of behavioral signals to understand what each shopper cares about, then delivers perfectly timed 1:1 messages across email, SMS, WhatsApp, push, and voice calls. The platform identifies anonymous visitors, predicts intent 10–30 seconds ahead, and adapts communication dynamically based on customer actions. With individualized recovery journeys, companies routinely boost cart recovery rates, mobile conversions, and retention without adding headcount. Markopolo AI turns abandoned sessions into revenue by using psychology-driven triggers and multichannel intelligence. The result is a fully autonomous revenue engine that personalizes every touchpoint at scale.

Swan is an AI-driven platform that transforms anonymous website visitors into qualified sales opportunities. By utilizing a unique combination of multiple data vendors, it identifies visitors with a 50%-70% success rate, ensuring maximum coverage. The platform automatically qualifies leads through AI agents that sift through over 20 B2B data sources, helping businesses identify high-potential accounts. Swan personalizes outreach by integrating deep research from LinkedIn, job boards, and news sources, providing tailored messaging that feels human. It then engages leads across multiple channels and hands off high-interest prospects to sales teams at the perfect moment.

Breakout is an AI-powered “inbound SDR” built to turn static websites into active, personalized sales and engagement engines. Once installed via a simple script, Breakout begins automatically identifying visitors using data like reverse-IP, UTMs, first-party cookies, CRM data, and browsing behavior, building a real-time 360° buyer profile. By ingesting the company’s knowledge base (FAQs, case studies, product docs, past sales calls, transcripts), Breakout’s “knowledge graph” enables the platform to surface the right content or next step for each visitor; that might be a revised headline, a contextual case study, a video or demo recommendation, a competitive comparison, a calendar link for a demo, or even a human hand-off. With its newly launched “Breakout Blocks,” these AI-driven components adapt dynamically per visitor so each user gets a tailored path rather than a one-size-fits-all experience.

Find your business’s unicorn leads using Sales Outreach Automation and Prospecting Data for companies of all sizes. Fill your sales pipeline automatically with 24/7 automation that leaves no lead behind. Convert engaged Instagram & Facebook audiences into high-value customers of your courses & offers. Launch an automated sales army to do sales development and outreach at a fraction of the cost of human sales reps. Leave no stone unturned, track and follow-up with leads across the most popular customer messaging channels. Run every contact and inquiry through templatized follow-up sequences to quickly qualify and drive prospects down-funnel. Customers.ai does the work of hiring an army of inside sales reps and SDRs at a fraction of the cost. Never leave hot leads hanging with alerts that notify you and your team that someone is qualified to purchase. Jump in and chat with qualified prospects from your mobile device, wherever you are, to close more deals and sales!