Compare the Top Search Engine Marketing (SEM) Software in the UK as of October 2026

What is Search Engine Marketing (SEM) Software in the UK?

Search Engine Marketing (SEM) software, also known as search advertising software, is a solution that facilitates paid search strategies for companies and brands that want to acquire new customers through search engine advertising. Compare and read user reviews of the best Search Engine Marketing (SEM) software in the UK currently available using the table below. This list is updated regularly.

  • 1
    Semrush

    Semrush

    Semrush

    Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.
  • 2
    Thryv

    Thryv

    Thryv

    The end-to-end client experience software for growing small businesses. Get the job, manage the job, get paid and get credit online with Thryv. Thryv is a secure, easy to use small business management platform that automates tasks and puts your customers at the center of your business. ThryvPay can help services businesses save thousands when you accept and process credit card and ACH payments. Take advantage of next day funding, automated recurring payments, client-side convenience fees, QuickBooks integration, automatically scheduled payments and more. Desktop, tablet, or app on the go, Thryv puts the complete business management and exceptional customer service at your fingertips. Thryv works with the digital tools you’re already using to run your small business, streamlining the way you work.
  • 3
    Retreaver

    Retreaver

    Retreaver

    Retreaver is a cloud-based call tracking and routing platform built for performance marketers, agencies, and brands. We help you tag, route, and optimize inbound calls in real time connecting each caller to the right agent, department, or buyer using custom logic and data. Track conversions, measure ROI, and personalize experiences with CRM integrations, caller profiles, and real-time tracking. Our flexible tag system gives you full control over routing, analytics, and call flow optimization. What sets us apart is hands-on, responsive support. No tickets, no waiting just real help when it counts. We also offer seamless integrations with tools like RedTrack, ClickFlare, and TrueCall to give you a complete performance marketing toolkit. With no contracts, no hidden fees, and performance-based pricing, Retreaver is built to scale cleanly and transparently with your business. Explore more on our socials, book a personalized demo, or share your experience with a review.
    Starting Price: $1.00/month/user
  • 4
    Leadtosale

    Leadtosale

    Leadtosale

    Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.
    Starting Price: $40 per month
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