Best Relational Database in the Middle East

Based on our advastamedia®/O product media database, we have developed a powerful system in the sectors of Product Information Management (PIM), Media Asset Management (MAM) and Cross Media Publishing. All data and media relating to product, marketing, PR and sales are managed and processed and accordingly, advastamedia®/O supports numerous print and online publishing processes. PIM and MAM systems are often used separately from each other. Each topic is extremely complex in itself. There are many challenges to mapping object dependencies, handling mass data and the diversity of outputs on the PIM side, and for handling media assets, variants, maintenance workflows and naming conventions on the MAM side (to name but a few). However, there should be no output boundaries between PIM and MAM – and increasing requirements in data quality and flexibility demand short paths and data consistency. The use of our integrated advastamedia® solution saves money, time and resources.