Best Programmatic Advertising Platforms in China

PropellerAds is a multisource performance advertising platform that helps advertisers extend reach beyond saturated search, social and DSP channels. The platform combines multiple exclusive traffic sources — including Paid Social, Telegram Mini Apps, Interactive Ads, premium web and programmatic inventory — in a one advertiser account. An AI-powered optimization layer continuously analyzes traffic and campaign performance in real time, filtering low-quality sources and adjusting the traffic mix to help advertisers reach incremental, high-value audiences. Campaigns are optimized toward measurable performance goals through tools such as CPA Goal — which automatically targets a set conversion price — alongside automated bidding, precise statistics and A/B testing tools that support data-driven decision-making. Founded in 2011, PropellerAds has built a global performance advertising infrastructure reaching more than 2 billion active online users monthly.

MGID is a native advertising platform with more than 12 years of experience in the global market. MGID helps advertisers reach their audiences through premium publishers with timely and relevant ads. MGID offers: Responsive and engaging ad formats Audiences from 32,000+ trusted publishers worldwide Creative support throughout the funnel Sophisticated optimization options Learn more at www.mgid.com

We offer advertisers high quality direct traffic to maximize their ROI and reach, while providing publishers highly performing ads to better monetize their web pages. Total flexibility, we support all ads formats, for every user, on any device, globally. We provide high quality Direct Traffic for any country you wish to address. Our platform is built for campaign optimization to get the desired ROI for Advertisers and high revenues for Publishers. You can count on our dedicated support team to provide you solutions around the clock to ensure you will reach your performance and revenue goals. We provide Publishers with an amazing ECPM and high revenue while maintaining great user experience. We achieve it by utilizing our proprietary optimization tools together with our vast number of direct advertisers. From native push notifications to full-screen ads, our ad placements are easy to implement. 5 minutes and you are set up to go live and start monetizing your valuable traffic.

VDO.AI is a video advertising platform that helps web publishers access the power of video content and advertising, boosting their monetization by up to 50%. Video is becoming the dominant form of content consumption on the internet and our platform helps publishers transition to the future. Our proprietary technology platform provides the video player, video streaming, video content and video advertising in an end to end offering to some of the biggest publishers on the internet. Our aim is to integrate the best advertisers with qualified publishers, to enable a high value video advertising ecosystem to thrive. Connecting top publishers with leading advertisers inside a high value video ecosystem. A suite of native video formats that empower web publishers to leverage the power of video advertising by connecting them with leading brands across the globe. Our ad serving technology strives to maximize the ROI on every single impression.

Afront is a new-generation programmatic advertising platform designed for marketers and affiliates who strive to gear highly-targeted advertising campaigns across channels and formats. The company absorbed the best advertising technologies and progressive practices that define the modern advertising landscape. Focusing on high-performance ad format like Native, Push, OnClick, and In-page, Afront has built a unique ecosystem that helps advertisers to achieve outstanding advertising outcomes, and quickly lift brand awareness and ROI. What we have to offer: Afront delivers access to the self-serve advertising platform thanks to which you can easily access high volumes of top-notch ad traffic in all business verticals. Powered by programmatic algorithms, our ad tech platform automatically finds the most suitable placements according to the criteria that suit your targeting and budget requirements.

RichAds is a self-serve advertising network with over 7 years of experience, headquartered in Cyprus. The platform delivers 7 billion daily impressions across 220 GEOs and offers 8 traffic formats, including push, pop, display, native, direct click, and several Telegram ad types. RichAds uses advanced AI algorithms to optimize bidding, targeting, and fraud prevention in real time, improving campaign efficiency and reducing manual work. AI also supports customer service and ad creative generation, with plans to extend automation to sales and analytics. The platform provides high-quality traffic verified by AdScore and internal tools. It offers multiple targeting options, integrates with 16 trackers, and provides experienced account managers. Minimum deposit is $150, with ad pricing starting at $0.003 CPC. RichAds has received awards including “Best iGaming Traffic Source” and “Best Breakout Traffic Source.”

Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website. Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including: Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own. Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.

Millions of advertisers compete for your ad space. That means more money, more relevant ads, and more ad spaces filled. Google can optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked. Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code. Boost your revenue by tapping into the largest network of online advertisers who bid for your ad space. Ads are screened to ensure they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets. The result? You can make more money online. Block ads you don't like, customize where ads appear, and choose which types fit your site best.

Ad format with the image and the title, that perfectly fits into the content of the site. Native ads are placed in the most visible areas of the page and, thus, this format shows good results and the level of interaction. Native advertising is more effective than any other advertising format. Users are more likely to click on the ad, which leads to the purchase of a product or conversion. Native advertising fits perfectly into the content of the site, providing a high level of CTR. In-page push ads look like classic push notifications but the user doesn’t need to subscribe to receive the ads. This type of ad is displayed directly on the website when the user is on it. It’s a native side banner that consists of the title, description, and an icon.

Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.