Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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Feroot Security is a global leader in AI-powered website compliance and security. Feroot AI protects websites and web applications from hidden threats while enforcing compliance with PCI DSS 4.0.1, HIPAA rules on online tracking technologies, CCPA/CPRA, GDPR, CIPA, and 50+ laws and standards.
The Feroot AI Platform replaces manual compliance work with continuous automation, delivering real-time protection and audit-ready evidence in minutes.
Feroot unifies JavaScript behavior analysis, web compliance scanning, third-party script monitoring, consent enforcement, and data privacy posture management to stop Magecart, formjacking, and unauthorized tracking.
Trusted by enterprises, healthcare providers, retailers, SaaS platforms, payment service providers, and public sector organizations.
Feroot AI solutions include PaymentGuard AI, HealthData Shield AI, AlphaPrivacy AI, CodeGuard AI, and MobileGuard AI.
Visit feroot for more information.
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Headscale
Headscale is an open-source, self-hosted implementation of the control server used by the Tailscale network, enabling users to keep full ownership of their private tailnets while using Tailscale clients. It supports registering users and nodes, issuing pre-authentication keys, advertising subnet-routes and exit-node capabilities, enforcing access-control lists, and integrating with OIDC/SAML identity providers for user authentication. The server is deployable via Debian/Ubuntu packages or standalone binaries, configurable through a YAML file, and managed via its CLI or REST API. Headscale tracks each node, route, and user in its database, supports route approval workflows, and enables features such as subnet routing, exit node designation, and node-to-node mesh within the tailnet. Being self-hosted, it gives organizations and hobbyists full control over their private network endpoints, encryption keys, and traffic flows, rather than depending on a commercial control plane.
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