WO Analytics

IoT data is highly unstructured which makes it difficult to analyze with traditional analytics and business intelligence tools that are designed to process structured data. IoT data comes from devices that often record fairly noisy processes (such as temperature, motion, or sound). The data from these devices can frequently have significant gaps, corrupted messages, and false readings that must be cleaned up before analysis can occur. Also, IoT data is often only meaningful in the context of additional, third party data inputs. For example, to help farmers determine when to water their crops, vineyard irrigation systems often enrich moisture sensor data with rainfall data from the vineyard, allowing for more efficient water usage while maximizing harvest yield. AWS IoT Analytics automates each of the difficult steps that are required to analyze data from IoT devices. AWS IoT Analytics is a fully managed and pay-as-you-go service that scales automatically.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.