Nielsen Marketing Cloud
Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.
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DealPotential
Deal sourcing and investment intelligence are designed for investment professionals operating in private markets so they can find, analyze & evaluate the next investment opportunity. Access granular data on 4+ million private companies, such as growth and market potential, competitive landscape, business model, funding history, risk factors, and much more. Market trends and insights into various industries, dynamics, peers, cost- and revenue trends. Our reports contain not only historical data but also predictive analytics and risk assessment. Investors' strategies, portfolios, and recent deals are updated daily, with contacts and deeper insights into the investment performance of 33,000+ institutional investors. We use natural language generation combined with AI and machine learning to get undiscovered insights and make the findings understandable for everyone, in seconds. Be promptly notified of upcoming rounds or relevant company developments.
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Spotwise
Spotwise turns real-time radio ad tracking into automated lead generation. Spotwise is an AI-powered platform that helps radio broadcasters and media sales teams monitor competitor ads in real time and turn insights into actionable leads. It listens to live radio streams, detects ads, captures advertiser details like name, frequency, and station, and sends instant alerts when new campaigns launch. Spotwise offers a searchable library with audio and AI-generated transcripts, detailed analytics on ad counts, total seconds, and market share, plus automatic contact discovery for advertisers. It integrates with CRM systems so sales teams can act fast without switching tools. Broadcasters and agencies use Spotwise to improve sales strategies, identify missed opportunities, and plan better campaigns. For example, EHR Mediju Grupa achieved a 17x ROI in two months by identifying 62 new advertisers and gaining six new clients.
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Gravy Analytics
Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.
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