Alternatives to Odyssey Attribution
Compare Odyssey Attribution alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Odyssey Attribution in 2026. Compare features, ratings, user reviews, pricing, and more from Odyssey Attribution competitors and alternatives in order to make an informed decision for your business.
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1
Triple Whale
Triple Whale
Triple Whale lets you easily manage and automate analytics, attribution, merchandising, forecasting and more—in the palm of your hand. We simplify, inform & save you time! No need to flip between tabs & apps. We integrate ecommerce & marketing data from all your favorite tools: TikTok, Facebook, Google, and more. Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds. -
2
Singular
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. -
3
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
4
DxOdyssey
DH2i
DxOdyssey is lightweight software built on patented technology that enables you to create highly available application-level micro-tunnels across any mix of locations and platforms. And it does so more easily, more securely, and more discreetly than any other solution on the market. Using DxOdyssey puts you on a path to zero trust security and helps networking and security admins secure multi-site & multi-cloud operations. The network perimeter has evolved. And DxOdyssey’s unVPN technology is designed with this in mind. Old VPN and direct link approaches are cumbersome to maintain and open up the entire network to lateral movement. DxOdyssey takes a more secure approach, giving users app-level access rather than network-level access, reducing attack surface. And it does all of this with the most secure and performant approach to create a Software Defined Perimeter (SDP) to grant connectivity to distributed apps and clients running across multiple sites, clouds, and domains. -
5
Snorkel-TX
Odyssey Technologies
With increasing frequency of identity thefts, the need for reliable identity management, secure channels of communication, and robust access control mechanisms is urgent, not only for protecting your business but also for sowing confidence among your customers. Implementing Odyssey’s transaction security solutions will help you build customer confidence as well as keep you ahead of your competition, when it comes to implementing security. Odyssey Snorkel provides comprehensive security coverage for a wide range of business applications used in core banking, Internet banking, manufacturing, dealer management, vendor management, SRMs, CRMs, shopping carts, payment gateways, etc. In fact, it can be deployed for protecting all types of web applications regardless of hardware platform, software platform, or functionality and vendor. -
6
ChatOdyssey
ChatOdyssey
ChatOdyssey is an AI-powered virtual phone service that functions as your personal AI phone carrier. It gives users a cloud-based phone number that can manage calls and messages without a physical SIM card. With a built-in AI assistant, ChatOdyssey answers calls 24/7, takes detailed messages, and provides smart summaries. Users can make and receive calls and texts across more than 60 international destinations with high-quality connections. The platform offers U.S., Canadian, and UK numbers, including local and toll-free options for professional credibility. Strong privacy features ensure your real phone number stays completely hidden. ChatOdyssey works seamlessly across phones, tablets, and computers for truly flexible communication.Starting Price: $7.99/week -
7
WIN
Odyssey Logistics & Technology
WIN by Centerboard is an affordable, web-based transportation management system that gives shippers total control of their North American shipping operations. Eliminate the tangle of phone calls, emails and disparate websites that currently complicate your shipping processes. View carrier rates, book shipments and track orders – in the office or remote. WIN by Centerboard’s transparent, real-time data gives the entire supply chain access to a single point of truth on how to move goods in the fastest, most cost-effective way. The world’s leading companies count on Odyssey to strategically manage their logistics operations, from the routine to the most complex and challenging, regardless of cargo size, class or destination. From network optimization that organizes data into actionable cost efficiencies, to control tower implementations that provide greater control and visibility, Odyssey’s Door-to-Done® solutions help you navigate the ever-changing logistics landscape. -
8
Odyssey-2 Pro
Odyssey ML
Odyssey-2 Pro is a frontier general-purpose world model that generates continuous, interactive simulations you can integrate into products via the Odyssey API, marking a pivotal moment for world models similar to GPT-2 in language. It’s trained on large amounts of video and interaction data to learn how the world evolves frame-by-frame and outputs minutes-long simulations that can be interacted with in real time, not fixed short clips. Odyssey-2 Pro delivers improved physics, richer dynamics, more authentic behaviors, and sharper visuals by streaming 720p video at up to ~22 FPS that responds instantly to prompts and actions, and it supports embedding interactive streams, viewable streams, and parameterized simulations into applications with simple SDKs in JavaScript and Python. Developers can integrate the model with under ten lines of code to create open-ended, interactive video experiences where users’ inputs shape evolving scenes. -
9
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
10
Odyssey Digital Automation Platform
Pantheon
Odyssey is a powerful, code-free automation platform that effortlessly connects people, applications and information - empowering your organization today and into the future. Connect all your devices, applications and departments without frustrating complexities. Say goodbye to unreliable ad hoc connections, the Odyssey Platform allows you to create collaboration pathways you can feel confident in – lowering your risk, automating your workflow and empowering your team. Our no-code configuration approach enables anyone, regardless of IT skill to automate. Wizard driven workflows move processes along in a faster, more cost-effective way. -
11
Odyssey
Odyssey
Run, build, and share AI-powered workflows. Odyssey's workflows are the easiest way to get started with AI. For each workflow, we've put together a useful overview of each component so you can remix and create your own workflows using the same basic concepts.Starting Price: $12 per month -
12
Odyssey POS
Odyssey
Odyssey Point of Sale is fast, intuitive and build for the modern business. With a simplistic design packed with features, you and your staff can be up and running in no time! Odyssey Point of Sale can work in almost any environment. With systems installed across industries, our Point of Sale has evolved to meet the needs of all businesses. Our prices are very reasonable and structured to get small to medium size businesses up and running without breaking the bank. Affordable with no compromise on value or quality! With a dedicated dealer network and a central call center you’ll never be left in the dark when and if support is required. We pride ourselves in providing great service. Create multiple sizes and colors for almost anything. Receive and distribute stock to these items with ease. -
13
WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
14
Measured
Measured
Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test -
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SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
16
Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge. -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
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Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
19
CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
20
SegmentStream
SegmentStream
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.Starting Price: $5,000 / month -
21
Roasberry
Roasberry
Roasberry is a comprehensive marketing intelligence platform designed to simplify data analysis for ecommerce marketers. It integrates seamlessly with platforms like Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, providing a centralized hub for managing and optimizing ad campaigns. Key features include ad analytics for tracking and improving ROI, pixel tracking for accurate cross-platform conversion attribution, and customer journey mapping to enhance engagement. The platform also offers visitor segmentation for personalized campaigns and 'Ask Berry,' an AI-driven tool delivering instant, data-driven marketing insights. Roasberry's intuitive interface and advanced attribution models enable brands to evaluate their best-performing sales funnels, making data-driven decisions more accessible. Additionally, it provides growth-oriented integration solutions and technologies, empowering businesses with flexible integration options.Starting Price: $149 per month -
22
Attribuly
Attribuly
Attribuly is a marketing attribution and analytics platform designed to help Shopify merchants optimize their marketing strategies by providing accurate insights into return on ad spend, customer lifetime value, and overall growth. It offers advanced attribution and tracking tools, including server-side tracking, multi-touch attribution, and customer analytics, to create a comprehensive data engine for enhancing growth systems. By utilizing first-party customer data, Attribuly enables brands to optimize advertising algorithms, make strategic decisions, personalize user experiences, boost conversion rates, and streamline revenue channels, thereby fostering ongoing revenue growth and maintaining a competitive edge. The platform supports over 10,000 ecommerce entrepreneurs and integrates with various marketing channels, including Facebook, Google, TikTok, and Bing ads, as well as email marketing platforms like Klaviyo.Starting Price: $79 per month -
23
Bliss Point by Tinuiti
Tinuiti
Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis. -
24
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
25
ViralGains
ViralGains
Put the customer at the center of your advertising strategy. Customers—both current and prospective— expect tailored brand experiences, but today’s advertising strategies prioritize serving impressions over the customer experience and business outcomes. The ViralGains OdysseyTM platform allows you to orchestrate ad journeys to capture the voice of the customer—their preferences, needs, and behaviors—and respond with customized ads. This advertising approach has proven to: Boost brand trust by 2.3x, double website visits, reduce wasted impressions by 59%. Increase market share by earning customers away from your competitors. Increase loyalty, repeat purchase, and brand or product advocacy. Drive a surge in interest and buzz before an event, show, or product launch. Acquire new customers and/or drive sales. Drive interest and education among qualified audiences. Improve low brand perception/crisis management. -
26
Weberlo
Weberlo
Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.Starting Price: $99 per month -
27
ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
28
AdBeacon
AdBeacon
AdBeacon is a multi-touch attribution and optimization platform built for ecommerce brands and agencies that want to move beyond guesswork and truly measure what’s driving growth. The system works by connecting directly to your first-party data, such as revenue and customer actions from your online store, and integrates that with your paid media channels to enable accurate, real-time reporting and actionable optimization. It supports robust features, including advanced attribution across channels, cross-channel campaign tracking, lifetime value and RFM analysis, creative performance dashboards, custom audience building, and budget-management tools, all within one unified interface. With AdBeacon, you can see exactly how each ad, campaign, or touchpoint influences the customer journey, identify high vs. low-value audiences, pivot spend toward top-performing creatives, and scale campaigns with confidence and clarity by relying on verified click-and-purchase data.Starting Price: $600 per month -
29
TrackBee
TrackBee
Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.Starting Price: €100/month per store -
30
NestAds
NestScale
NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.Starting Price: $0/month/user -
31
Heeet
Heeet
Heeet is a CRM-native marketing attribution and intelligence platform built for B2B teams that are tired of guessing what drives revenue. It captures every meaningful marketing and sales touchpoint, ties them to contacts, accounts, opportunities, and revenue, and stores all of that data directly inside Salesforce or HubSpot—not in an external BI tool, CDP, or data warehouse. Features include: - Revenue attribution & ROI proof - Buyer journey & path analysis (Journey Analytics) - Budget reallocation & channel optimization - Privacy-safe cookieless tracking - Multi-touch attribution engine - Automating Campaign & Influence Objects - Persistent influence tracking at opportunity creation - LinkedIn Engagement tracking - Paid Ad Synchronization to bring detailed live campaign performance data into Salesforce and HubSpotStarting Price: $1490 -
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Odyssey
Odyssey ML
Odyssey is a frontier interactive video model that enables instant, real-time generation of video you can interact with. Just type a prompt, and the system begins streaming minutes of video that respond to your input. It shifts video from a static playback format to a dynamic, action-aware stream: the model is causal and autoregressive, generating each frame based solely on prior frames and your actions rather than a fixed timeline, enabling continuous adaptation of camera angles, scenery, characters, and events. The platform begins streaming video almost instantly, producing new frames every ~50 milliseconds (about 20 fps), so you don’t wait minutes for a clip, you engage in an evolving experience. Under the hood, the model is trained via a novel multi-stage pipeline to transition from fixed-clip generation to open-ended interactive video, allowing you to type or speak commands and explore an AI-imagined world that reacts in real time. -
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Windsor.ai
Windsor.ai
Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.Starting Price: $19 per month -
34
ThoughtMetric
ThoughtMetric
Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.Starting Price: $99 per month -
35
Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
36
Eulerian
Eulerian
See how to clearly optimize the performance of each $ spend in your marketing campaigns through Identity resolution and a full digital marketing optimization solution, from activation to attribution. Add more value to your business. Improve your real time performance marketing by leveraging attribution and activation in the same workspace. Seamless workflows within our integrated toolset will increase your insight to activation timeframe. No more identity issues across your customer journey. We match all your data at the user level: from digital campaign interactions, multi-device journeys, or in-store purchases, we get it! Leverage improved accuracy around your audience targeting to activate profitable marketing campaigns with your media platforms. Save-time in your activation orchestration thanks to automation. Choose the right media platform in which to invest. -
37
MixCommander
Commanders Act
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.Starting Price: $0.01/month -
38
Pathmetrics
Pathmetrics
Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data. -
39
Digger by Digtective
Digtective
Digger is a powerful server-side tracking and attribution platform built for e-commerce brands and agencies that want accurate, privacy-resilient ad performance data. By capturing events directly from your store’s server, Digger bypasses browser limitations, ad blockers, and iOS 14+ restrictions to recover lost conversions. It integrates seamlessly with Meta Conversion API, Google Ads, and TikTok, sending high-quality, deduplicated events that boost Event Match Quality (EMQ) and improve campaign optimisation. With granular UTM and click-ID tracking, Digger connects every sale to its true source, giving you clear, actionable attribution across channels. Whether you run WooCommerce, Shopify, or another platform, Digger helps maximise ROAS, reduce wasted ad spend, and provide transparent performance reporting. It’s ideal for growth-focused brands and agencies managing multiple stores who demand precise, reliable insights to make smarter marketing decisions. -
40
Enterprise Justice
Tyler Technologies
Enterprise Justice Software powered by Odyssey. Courts and justice agencies in seven countries and 28 U.S. states, serving more than 100 million citizens, use Tyler products. We have a proven history of rapid implementation and a client base with a track record of successful innovation to expand access to justice, empower legal professionals with helpful tools, and facilitate collaboration across justice partners. Enterprise Justice’s Court Solutions are anchored by Enterprise Case Manager – the leader in court software serving more than 24 states, including 14 statewide implementations in the United States – offering robust solutions for judges, clerks and attorneys, as well as the public. Enterprise Justice connects with our justice partners in law enforcement, corrections, and supervision for an end-to-end criminal justice solution from dispatch through disposition.Starting Price: $25 one-time payment -
41
Adobe Analytics
Adobe
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them. -
42
Recast
Recast
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code. -
43
Klar
Klar
Klar is a data operating system and business analytics platform tailored to growing ecommerce companies that consolidates data from Shopify, marketplaces, marketing channels (like Facebook, Google, TikTok), analytics tools, and other sources into one single source of truth so teams no longer rely on spreadsheets or disconnected dashboards; once connected, it automatically ingests, cleans, and harmonizes order, customer, cost, and campaign data across stores, channels, and regions to provide real-time reporting on revenue, profitability, unit economics, customer lifetime value, retention, cohorts, and marketing ROI with customizable dashboards and KPI visualizations. It includes attribution and tracking capabilities that use first-party tracking scripts to map customer journeys and tie marketing touchpoints to outcomes, enabling brands to see what drives profitable growth and optimize spend, creatives, and channels with confidence. -
44
Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
45
Electrik.Ai
Electrik.Ai
Automatically ingest marketing data into any data warehouse or cloud file storage of your choice such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, Google Cloud Storage with our fully managed ETL pipelines in the cloud. Our hosted marketing data warehouse integrates all your marketing data and provides ad insights, cross-channel attribution, content insights, competitor Insights, and more. Our customer data platform performs identity resolution in real-time across data sources thus enabling a unified view of the customer and their journey. Electrik.AI is a cloud-based marketing analytics software and full-service platform. Electrik.AI’s Google Analytics Hit Data Extractor enriches and extracts the un-sampled hit level data sent to Google Analytics from the website or application and periodically ships it to your desired destination database/data warehouse or file/data lake.Starting Price: $49 per month -
46
Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
47
Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
48
Bonsai
Bonsai
Bonsai is a cloud-based marketing measurement and automation platform that gives brands a highly accurate view of marketing performance across all channels while allowing full control to automate growth. On Bonsai’s platform, you can use advanced algorithms that train ad platforms (like Google and Meta) to buy clicks that are more likely to generate real business results, rather than just clicks, prioritizing high-value clicks based on attributes gleaned from past performance. They also provide built-in audience analytics, with automatic measurement of customer journeys (online and offline), segmentation by recency, frequency, monetization (RFM), geography, technology and behavior, without needing extra tracking code. For budget planning, Bonsai turns insights from its marketing mix modeling into actionable, profit-focused budget allocations, helping brands identify diminishing returns and optimize spend across channels.Starting Price: $1500 per month -
49
Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
50
Funnelll
Funnelll
Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.Starting Price: $1.99 per month
