Audience
Companies seeking a solution to predict future performance across all channels
About Keen
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.
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Pricing
Free Trial:
Free Trial available.
Integrations
Company Information
Keen Decision Systems
Founded: 2010
United States
keends.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online
Keen Frequently Asked Questions
Keen Product Features
Business Intelligence
Benchmarking
Supported
Budgeting & Forecasting
Supported
Dashboard
Supported
Data Analysis
Supported
Key Performance Indicators
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
Strategic Planning
Supported
Trend / Problem Indicators
Supported
Visual Analytics
Supported
Ad Hoc Reports
Not Supported
Natural Language Generation (NLG)
Not Supported
Profitability Analysis
Not Supported
Business Performance Management
Ad Hoc Reports
Supported
Budgeting & Forecasting
Supported
Consolidation / Roll-Up
Supported
Key Performance Indicators
Supported
Predictive Analytics
Supported
Quantitative Analysis
Supported
Scorecarding
Supported
Strategic Planning
Supported
Ad hoc Analysis
Not Supported
Dashboard
Not Supported
Qualitative Analysis
Not Supported
Data Analysis
Data Visualization
Supported
Predictive Analytics
Supported
Regression Analysis
Supported
Statistical Modeling
Supported
Data Discovery
Not Supported
High Volume Processing
Not Supported
Sentiment Analysis
Not Supported
Text Analytics
Not Supported
Marketing Analytics
Campaign Management
Supported
Channel Attribution
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Supported
A/B Testing
Not Supported
Customer Journey Mapping
Not Supported
Website Analytics
Not Supported
Marketing Attribution
Attribution Modeling
Supported
Cross-Channel Attribution
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Audience Segmentation
Not Supported
Conversion Tracking
Not Supported
Customer Journey Mapping
Not Supported
Marketing Planning
Budgeting & Forecasting
Supported
Collaboration
Supported
Goal Setting / Tracking
Supported
Media Planning
Supported
Predictive Analytics
Supported
Presentation Tools
Supported
Spend Management
Supported
Flowchart
Not Supported
Marketing Calendar
Not Supported
Project Tracking
Not Supported
Statistical Analysis
Forecasting
Supported
Multivariate Analysis
Supported
Regression Analysis
Supported
Statistical Simulation
Supported
Time Series
Supported
Analytics
Not Supported
Association Discovery
Not Supported
Compliance Tracking
Not Supported
File Management
Not Supported
File Storage
Not Supported
Statistical Process Control
Not Supported
Survival Analysis
Not Supported
Visualization
Not Supported
