Audience
CPG, retail, financial services, automotive, travel, fashion and other industries looking for an AI-powered insights platform
About O360
Turn millions of authentic, unaided consumer comments into unparalleled marketplace insights. O360 AI-powered insights platform transforms customer voice into brand advantage. In a digital world where you may never meet your customers and competitive barriers to entry are evaporating, the brands that best understand their marketplace and consumer landscape will win. O360 customers use our Insights Platform to power a number of different initiatives. Drive increased conversions, higher sales and greater efficiency. Here are some top use cases to get your creative juices flowing. O360 is a secret weapon for companies in CPG, retail, financial services, automotive, travel, fashion and other industries, helping them outmaneuver the competition in a complex digital world through a better understanding of consumers and the marketplace. Check out our case studies to learn more.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer.
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Company Information
Oculus360
Founded: 2012
United States
www.o360.ai/
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