Audience

Media planners in search of a solution to optimize cross-platform advertising strategies by leveraging comprehensive, deduplicated audience measurement data

About Nielsen ONE

Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.

Other Popular Alternatives & Related Software
NielsenIQ Omnisales
NielsenIQ Omnisales
Capture fully integrated online and offline sales data to unlock the value of true omnichannel measurement. Meticulously deduplicated data from NielsenIQ’s proprietary methodology provides the clearest multi-channel view by eliminating redundancies and saving you time. Understanding omnichannel sales and share often requires combining multiple data sets, which can result in double-counting sales figures as well as the tedious processes of aligning definitions and disparate data sets. With NielsenIQ’s proprietary deduplication and category harmonization methodologies, you can avoid the guesswork in data integration and instead focus on the results of clean, clear data. Close current blind spots in total omni market measurement with a side-by-side view of actual sales dollars across online and offline channels.
Learn more
Nielsen Media Impact
Nielsen Media Impact
​Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. ​
Learn more
Megaphone
Megaphone
Modern podcast technology for publishers and advertisers. Megaphone gives you the smartest tools to publish, monetize, and measure your podcast business. - Monetize more of your content through dynamic insertion - Get the right insights to enable strategic decision-making - Scale reliably without outages or downtime - Access world-class support through our customer experience team Megaphone Targeted Marketplace (MTM) revolutionizes podcast advertising by providing the same effective targeting and measurement options used across other digital media. Reach your target audience at scale through 60,000+ Nielsen audience segments. Surround high-quality content from some of the biggest podcast creators. Craft engaging ads designed specifically for podcast listening. Get actionable campaign insights to help inform media strategy.
Learn more
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
Learn more

Integrations

See Integrations

Ratings/Reviews

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Company Information

Nielsen
United States
www.nielsen.com/solutions/audience-measurement/nielsen-one/

Videos and Screen Captures

Nielsen ONE Screenshot 1
Nielsen ONE Screenshot 1 Nielsen ONE Screenshot 2

Product Details

Platforms Supported
Cloud
Training
Documentation
In Person
Videos
Support
Phone Support
Online

Nielsen ONE Frequently Asked Questions

Q: What kinds of users and organization types does Nielsen ONE work with?
Q: What languages does Nielsen ONE support in their product?
Q: What kind of support options does Nielsen ONE offer?
Q: What other applications or services does Nielsen ONE integrate with?
Q: What type of training does Nielsen ONE provide?

Nielsen ONE Product Features