Minds

On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.

Ditto is a synthetic market research and consumer insights platform that lets teams perform qualitative and quantitative research in minutes by querying AI-generated, population-true synthetic personas that model real human demographics, behaviors, and opinions grounded in census and market data to generate statistically relevant responses. It replaces traditional recruitment-based panels with engine-generated respondent panels that can answer surveys, participate in focus-group-style research, validate messaging and pricing, test product concepts, explore market positioning, and simulate competitive dynamics across countries and segments, delivering actionable insights far faster and at a fraction of the time and cost of conventional methods. It can be accessed through an intuitive web interface, APIs, or integrations with tools like Claude Code and Slack, and supports workflows such as concept testing, segmentation analysis, brand reputation monitoring, etc.