Iceberg

Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.

In the face of economic uncertainty, get complete visibility into your sponsorship’s digital value, team-by-team performance, and market changes. Know what levers will maximize your sponsorship value or how to negotiate the right deal, before it’s too late. Use accurate and holistic data to create the right sponsorship packages that achieve your goals. Proactively manage and optimize how your sponsorship assets are performing. Bring your own data to the table to negotiate the right assets and value for your sponsorship. With powerful tools to understand every partnership asset’s performance, compare team-by-team performance, and benchmark against other teams, you can ensure that your sponsorship investments are providing you the right return on objective. Partner reports only provide the good side of the story. Ditch the subjectivity to align your team around the actual performance of your sponsorships.