Audience
Instagram merchants, creators, home businesses, and brands that sell products through direct messages.
About Checkout DM
Checkout DM is a web-based social-commerce tool for merchants and creators who sell through Instagram. It connects an Instagram professional account and product catalog to automated direct-message checkout flows, including product discovery, story replies, and comment-to-DM triggers. Buyers can receive product details and payment links in Instagram messages, while sellers manage chats, customers, orders, returns, stock, delivery status, and sales analytics in a dashboard. Payments can be collected through connected gateways or manual methods. Eligible plans add shareable public catalog pages, coupons, abandoned-cart follow-ups, team access, and outbound webhooks. Checkout DM helps businesses manage product inquiries and order workflows through social conversations without building a separate online store.