Best Marketing Analytics Software of 2026

Semrush

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

18 Ratings

View Software

CampaignTrackly

Leafwire Digital

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

22 Ratings

Starting Price: $15/month

View Software

wecantrack

All your affiliate data in one dashboard and your marketing tools. We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more. In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates. We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!

8 Ratings

Starting Price: $59 per month

View Software

Composable DataOps Platform

Composable Analytics

Composable is an enterprise-grade DataOps platform built for business users that want to architect data intelligence solutions and deliver operational data-driven products leveraging disparate data sources, live feeds, and event data regardless of the format or structure of the data. With a modern, intuitive dataflow visual designer, built-in services to facilitate data engineering, and a composable architecture that enables abstraction and integration of any software or analytical approach, Composable is the leading integrated development environment to discover, manage, transform and analyze enterprise data.

4 Ratings

Starting Price: $8/hr - pay-as-you-go

View Software

TrueLoyal

TrueLoyal is an AI-powered loyalty platform built for multi-channel consumer brands that want to increase retention and lifetime value. It helps businesses design, launch, and optimize loyalty programs that connect seamlessly across online, offline, and distributor channels. With features like receipt scanning, gamification, predictive consumer insights, and personalized engagement, it ensures brands can build long-term customer advocacy. TrueLoyal integrates with existing systems through pre-built connectors and an open API, making it easy to connect with eCommerce, POS, and marketing platforms. Brands across industries such as automotive, beauty, food, and retail have reported dramatic increases in customer retention and repeat revenue. Backed by proven case studies, TrueLoyal positions itself as the central hub for customer retention strategies.

35 Ratings

View Software

Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

View Software

WebCEO

WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.

15 Ratings

Starting Price: $36.00/month

View Software

SocialPilot

SocialPilot is a social media management platform founded in 2014. It serves marketing agencies, small businesses, and in-house marketing teams managing social media activity across multiple accounts and clients. SocialPilot supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile. Key features include post scheduling, bulk scheduling via CSV upload, a content calendar, a social inbox for managing comments and messages across platforms, role-based team collaboration with approval workflows, AI-assisted content creation, analytics and custom reporting, white-label platform and reporting for agencies, and an MCP server integration that allows users to create and schedule posts directly through Claude AI. SocialPilot is built for teams and agencies handling multiple social accounts and clients from one place. It reduces tool-switching by combining scheduling and client collaboration.

8 Ratings

Starting Price: $30/month

View Software

Microsoft Power BI

Microsoft

Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a Forres

8 Ratings

Starting Price: $14/user/month

View Software

Constant Contact Lead Gen & CRM

Constant Contact

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

6 Ratings

Starting Price: $199 per month

View Software

Adobe Marketo Engage

Adobe

Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

5 Ratings

View Software

Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

4 Ratings

Starting Price: FREE

View Software

Ortto

Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.

3 Ratings

Starting Price: $199 per month

View Software

Juicebox

Juice Analytics

Create Reports Your Customer Will Love Juicebox takes the pain out of producing data reports and presentations—and you’ll delight customers with beautiful, interactive web experiences. Design once, deliver to 5 or 500 customers. Personalized to each. Modern, interactive charts that tell a story – no coding required. Build with simple spreadsheets, or connect to your database. Imagine if PowerPoint and Tableau had a baby 👶 — and it was beautiful! 😍 Save Time. Build once, use often. Whether you need to present similar data across time, customers, or locations, no need to manually recreate the same report. Design Like a Pro. Our built-in templates, styling themes, and smart layouts will ensure your customers get a premium experience. Inspire Action. Data stories go beyond traditional dashboards and reports. Our connected data stories enable guided flow and interactive exploration.

3 Ratings

Starting Price: $15/editor/month

View Software

Moz Pro

Moz

Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.

3 Ratings

Starting Price: $49 per month

View Software

GMBapi.com

Best Value Local SEO GMBapi.com is the value option for software to enhance your local visibility for large multi location Google Business Profile accounts. Agencies (SEO and SEA), freelancers handling lots of SMEs and direct customers love us. Manage your local brand, and post content, services and photos in bulk, and get an easy overview of all your Local Search priorities. Monitoring performance has never been so simple. Our A/B testing functionality makes difficult choices to maximise local visibility a straightforward task. Enhance your brands' reputation with handy reports for organisations that do both central and local reputation management, through features such as Ai powered review replies, competitive review reports (with targets to rank top1, 3 and 5) and insights into your deleted reviews. Keen on value? Use our free local geo grid - and monitor your competitors progress and ranking. Free two week testing & unbeatable pricing!

2 Ratings

Starting Price: $4 per listing per month

View Software

CPV Lab Pro

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)

2 Ratings

Starting Price: $47 per month

View Software

TrackAd

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

2 Ratings

Starting Price: 1500€/month

View Software

Audiense

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

1 Rating

View Software

SignalBridge

SignalBridge is a server-side tracking platform that sends conversion events to Meta, Google, TikTok, and other ad platforms - bypassing ad blockers, iOS privacy restrictions, and cookie limitations that cause browser pixels to miss conversions. When a customer completes a purchase or fills out a form, SignalBridge captures the event server-side through a custom first-party subdomain and sends it directly to Meta Conversions API, Google Enhanced Conversions, and TikTok Events API with hashed customer data for accurate attribution. Key features include server-side tracking across 3 ad platforms, bot filtering, funnel analytics with drop-off visualization, ad spend sync for true CPA and ROAS, Event Match Quality monitoring, smart tracking links with geo-targeting and A/B testing, and real-time event debugging. Works with Shopify, WooCommerce, Webflow, and any custom site via a single script. Setup takes 5m - no GTM or developer required. 14-day free trial, no credit card needed.

1 Rating

Starting Price: $29/month

View Software

6sense

6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.

1 Rating

View Software

Demandbase

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

1 Rating

View Software

WhatConverts

See What Marketing Converts - WhatConverts is a complete call tracking, lead capture and reporting platform giving marketers the power to “See What Marketing Converts!” Capture phone calls, web forms, chats & eCommerce transactions. Trusted by 10,000+ companies and marketing professionals to track, manage and reports all in one place. Used by marketing professionals to track, manage and report PPC, SEO and Social campaigns. WhatConverts offers a full featured call tracking platform. Our software solution is an All-in-one platform that is a stand alone solution. We also easily integrate with other software platforms to enhanced functionality. Call, Form, Chat and eCommerce tracking is all included. Real-time reporting, lead management, and more in one simple platform. The solution offers a robust set of tracking tools for website chat sessions, eCommerce transactions, custom online events as well as integrated business reporting for quotable leads, total lead

Starting Price: $30.00/month

View Software

Supermetrics

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Starting Price: $29 per month

View Software

Soundcharts

Soundcharts is a full-stack solution (database, desktop, mobile apps & API) that brings together real-time and historical music consumption data, thus improving project management, reporting, and artist scouting. It monitors 2,000+ radios in 76 countries, 25,000+ charts, 10m+ playlists, and 5m+ artists with more than five years of historical data.

Starting Price: $10/month

View Software

expoze.io

alpha.one

As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.

Starting Price: €19.99/month

View Software

Swaarm

Swaarm is an affordable, easy-to-use platform for successfully measuring, optimizing, and automating your marketing efforts. We are the first-ever ad tech tracking platform to have been perfected together with real clients’ input to make each action simpler, faster, and better. Swaarm is a widely proven technical platform handling more than 30 billion events per day. With our experience and by listening to companies like yours, we created the tools to automatically approve your offers, switch off traffic sources that don’t perform according to advertisers’ KPI, and efficiently scale your campaigns. Swaarm caters to all users when it comes to their reporting needs. Business users can query billions of real-time events in seconds using just drag and drop actions. For our BI enthusiasts, we offer advanced data science tools that allow you to run SQL and Python notebooks across your real-time and historical data.

Starting Price: $599 per month

View Software

Singular

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

View Software

Social Places

Social Places: Considered The New Kid on the Block in MarTech Innovation Social Places is redefining how multi-location businesses connect with their customers. Our robust suite of tools with optional AI assistance, includes Listings & Reputation Management, Impactful Dynamic Local Content, Listening, Local Ads & Data Visualisation, and Bookings - empowers businesses to engage, grow, and thrive at every local touchpoint. With over 440 enterprise clients across Franchising, Restaurants & QSR, Banking, Retail, Healthcare, and Automotive, our tools and insights are designed for all experience levels and built to drive measurable impact across businesses of any scale. Proudly achieving and sustaining a 97% customer retention rate over the last four years, we’ve proven that MarTech doesn’t have to be expensive or complicated. Our mission is clear: a simplified solution to streamline and amplify the power of local engagement, making it effortless and impactful.

Starting Price: Based on Location Count

View Software

PeerClick

Track 30+ data points of each impression, visit, click and conversion. Get extensive, real-time reporting from all paid and organic sources. Avoid click loss and wasted traffic thanks to 100% uptime since 2015 and the fastest redirects in under 5ms. We’ll help you make the transition to PeerClick hassle-free. Training sessions, live webinars, 24/7 chat, migration tools from other trackers. Start a campaign quickly with 35+ ready to implement traffic. Use the built-in Anti-Fraud Protection to identify suspicious behavior. Block the bot traffic source, and get proof to claim a refund. Join thousands of affiliates who achieve on average 30% higher ROI just by automating their optimization with our AI tools. PeerClick generates real-time reports in under 2s, on average. No matter how much traffic you throw at Peerclick, we’ll handle it. With PeerClick redirects take 2ms compared to over 200ms in other trackers. Delays and slow loading pages lead to lost traffic. Fast redirects avoid that.

Starting Price: $99 per month

View Software

Best Marketing Analytics Software

Compare the Top Marketing Analytics Software as of September 2026

What is Marketing Analytics Software?

Semrush

CampaignTrackly

wecantrack

Composable DataOps Platform

TrueLoyal

Looker

WebCEO

SocialPilot

Microsoft Power BI

Constant Contact Lead Gen & CRM

Adobe Marketo Engage

Kochava

Ortto

Juicebox

Moz Pro

GMBapi.com

CPV Lab Pro

TrackAd

Audiense

SignalBridge

6sense

Demandbase

WhatConverts

Supermetrics

Soundcharts

expoze.io

Swaarm

Singular

Social Places

PeerClick

Best Marketing Analytics Software

Compare the Top Marketing Analytics Software as of September 2026

What is Marketing Analytics Software?

Semrush

CampaignTrackly

wecantrack

Composable DataOps Platform

TrueLoyal

Looker

WebCEO

SocialPilot

Microsoft Power BI

Constant Contact Lead Gen & CRM

Adobe Marketo Engage

Kochava

Ortto

Juicebox

Moz Pro

GMBapi.com

CPV Lab Pro

TrackAd

Audiense

SignalBridge

6sense

Demandbase

WhatConverts

Supermetrics

Soundcharts

expoze.io

Swaarm

Singular

Social Places

PeerClick

Related Categories