Best Market Research Software of 2026

GWI

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

201 Ratings

Starting Price: £0/month

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Jotform

Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.

8,651 Ratings

Starting Price: $34 per month

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SurveyJS

SurveyJS is an embeddable, self-hosted, white-label form builder for teams building custom forms, surveys, questionnaires, and other data collection tools inside web applications. It runs entirely on the client and is fully compatible with all modern JavaScript frameworks, including React, Angular, and Vue. SurveyJS integrates with any backend, giving you full control over data, security, user access, deployment, and business logic. Instead of hardcoding forms, you can empower non-technical users to generate and edit JSON schema-based form configurations through a drag-and-drop form builder. Create dynamic forms with custom conditional logic, validation, multilingual support, PDF export, and analytics. Ideal for SaaS, enterprise software, HR, healthcare, fintech, and other regulated industries, SurveyJS helps teams reduce engineering effort, standardize data collection, maintain full control over data, and deliver unlimited forms that match their brand and feel native to users.

64 Ratings

Starting Price: €499 one-time

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SurveySparrow

Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.

3,065 Ratings

Starting Price: $19.00/month/5,000 responses

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Harmoni

Infotools

A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics. Looking for AI functionality? Harmoni can be used with or without AI.

16 Ratings

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Checker Software

Checker Software Systems

Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently. Founded in 2005, the platform has grown exponentially with more advanced features that combine Mystery Shopping with Customer experience management through multichannel data collection, complete operational workflow, and unified reporting tools. Checker is not only a Mystery Shopping solution but also a full-fledged survey platform, that can help conduct client feedback surveys and customer satisfaction campaigns: Mystery shopping software; CATI surveys; CAPI surveys; CAWI surveys (Internet surveys, Email surveys, SMS surveys); Retail audit. The ability of Checker to provide end-to-end enterprise-level solutions and excellent customer service has won its global recognition worldwide, reaching new partners and clients across 4 continents.

12 Ratings

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User Intuition

User Intuition is a customer intelligence platform that conducts AI-moderated market research interviews via chat, voice, or video. The platform replaces traditional text surveys with natural conversations that uncover why customers buy, churn, or stay. The software uses AI interview technology to ask intelligent follow-up questions based on customer responses, employing laddering methodology to reveal emotional drivers and hidden motivations behind customer decisions. User Intuition achieves 98% participant satisfaction through conversational interactions that encourage candid feedback. Organizations use the platform to track brand health, gather shopper insights, obtain competitive intelligence, and test concepts with real consumers or vetted panel participants.

6 Ratings

Starting Price: $200 per study

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QuestionPro

QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.

11 Ratings

Starting Price: $99/month for 1 year

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Checkbox Survey

Checkbox is a secure survey and feedback platform designed for organizations that need to collect, analyze, and act on large volumes of responses. The software includes a no-code survey builder, advanced logic, branded survey experiences, campaign management, analytics, reporting, and dynamic respondent profiles. Organizations can distribute surveys through email, SMS, WhatsApp, custom domains, and other channels while using REST APIs and webhooks to connect survey data with external systems. Checkbox supports both cloud and self-hosted deployments, with cloud hosting available in Australia, Canada, Europe, and the United States and on-premises options for organizations with strict data-sovereignty requirements. Security and enterprise capabilities include granular permissions, SAML SSO, audit logs, custom data-retention policies, Active Directory and LDAP integration, and configurable hosting controls.

6 Ratings

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SurveyOL

SurveyOL.com

SurveyOL is professional, effective, and easy. It offers cutting-edge communication and feedback technology, once accessible only for "big" companies, now for small businesses as well. Select from a wide collection of question types including Multiple Choice, Image Choice, Dropdown, Textbox, Comment Box, NPS, Star Rating, Slider, Date/Time, Grid, Rankings, Uploads, and much more. More than 100 free survey templates are available to serve as the foundation for your custom surveys. SurveyOL provides flexible color themes and easy customization of color styles and fonts. You can increase your response rate by sharing your surveys via web, QR code, social media, SMS text messages, email invitations, and website embedding. Its real-time responses and robust analytical tools will help you meet your timeline and budget expectations. You can easily export survey results to Excel, Word, PPT or PDF. With SurveyOL, you can make better decisions.

4 Ratings

Starting Price: $19 per month

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Revuze

Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate.

3 Ratings

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Audiense

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

1 Rating

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MarketChorus

MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.

1 Rating

Starting Price: $149

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Conjointly

Conjointly is an all-in-one survey research platform that makes advanced product and pricing research accessible to any team, with no coding or specialist software required. Alongside a full survey tool with unlimited surveys, questions and users, it packages more than 30 ready-to-run methods, including conjoint analysis, MaxDiff, Kano, TURF, Van Westendorp and Gabor-Granger pricing, claims and concept testing, and more. Studies launch in minutes, translate automatically into over 30 languages, and reach millions of real human respondents through managed Predefined panels, Self-serve sample, or your own contact lists, with rigorous quality checks so you only pay for genuine responses. Results come back as automated reports, interactive preference share simulators, crosstabs and presentation-ready PowerPoint decks. A global team of experienced researchers is on hand for advice or full-service project delivery, and the platform is SOC 2 Type 1 and 2 accredited and fully GDPR compliant.

Starting Price: $0

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Aurelius

Aurelius helps you gather all your research data, analyze it, capture insights, tie them to actionable outcomes, then search/share/organize and reuse all of that in one place. Aurelius offers: - near-human accurate transcriptions - powerful, flexible note-taking and tagging - automatic keyword analysis and AI features to help analysis - key insights - recommendations - automatic report builder - universal search - collections - Jira integration - Zoom integration - Zapier integration - SSO - advanced permissions and sharing - unlimited users - unlimited transcriptions - unlimited projects & data - best in class support

Starting Price: $49.00/month

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Giftbit

Giftbit is a user-friendly software platform that allows you to buy, send & track digital gift cards for your rewards and incentives programs. We offer a web application and an API, dedicated customer support, stats on user behavior and delivery. Deliver your offers via email, text or by offering an in-app marketplace. Automate gift card sending with our Gift Card API integration or connect via Zapier. Use Giftbit for your marketing incentives, employee rewards, customer loyalty and referral programs, and research disbursements and incentives. Sign up for free today! No minimums, no subscriptions. Pay face-value of the cards you send and get 50% back on unclaimed offers.

Starting Price: Free

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CheckMarket

Enterprise survey software with users in 150 countries. Conduct insightful surveys and gain actionable feedback! Monitor customer experience (CX), employee experience (EX) and engagement. Close the loop with shareable reports, dashboards, alerts and follow-up tools like text analysis, benchmarks, dynamic text,.. Collecting data is just the first step. The real value lies in the efficiency of reporting. We provide you with real-time reporting so you can spot trends earlier, and get the information deep into your organization in order to improve processes. After you are done building an insightful report, share it with others. Create different share links, each with different filters, depending on what you want viewers to see all based on your own operational data, hierarchy and organization. Integrate with Slack, Zendesk, API, CRM & more. Includes unlimited users and works in 49 languages. Clients include L'Oreal, Toyota, Allegiance Bank, Sony, the Government of Canada,...

Starting Price: $995 per year

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AMZ Insight

AMZInsight

Explore new profitable niches with our Amazon Niche Analyzer tool and know the potential before you start selling in a particular niche. Identify what products you can sell, at what price and how much return you will earn from it. Dig through our extensive product database of top products from each category of Amazon and find high demand products. By using a blend of smart AMZ Insight features and purpose built spy tool you can easily spy on your competitor’s strategy on Amazon. Track competitor’s products and identify their pricing strategy, monitor keyword rankings and estimated sales & revenue. Want to get top Amazon keyword rankings for more sales? Find the best-selling keywords with the help of our Amazon keyword tool and track your product rankings while improving it. You can also find profitable keywords and generate keyword ideas using this Amazon keyword research tool.

Starting Price: $39 per month

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Algopix

Algopix is the only place to understand market share, pricing, and promotions of your competitors and category using real-time digital point of sale data. In addition to price recommendations, get an overview of product pricing, including benchmark and tracking, market share data, and trendspotting. Make intelligent price decisions to drive sales based on comprehensive market data. Key product information displayed, including demand per product and estimated weight and measurements. Attribute extraction allows for comprehensive catalog data, so users and search engines can find all the info they need, quick and easy. Build a catalog optimized to increase sales, with full product lists according to a category, product pages ranked by search engines, and a streamlined process for adding new products. Identify trends and react fast. Understand market share and find new business opportunities, in real-time.

Starting Price: $27.99 per month

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Federal Compass

Federal Compass is a SaaS platform that meets the unique needs of today's federal contracting marketplace. With Federal Compass, contractors can better identify aligned opportunities, identify top buying agencies, drill into agency spending, conduct competitive analysis, explore market expansion potential, and identify teaming partners. Everything is wrapped into one, user-friendly tool for your entire team. Learn more about Federal Compass today and see how the right intelligence and processes can help your team better succeed.

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SimilarTech

Our technology provides partners with crucial insights into technologies from across millions of sites to leverage information and grow businesses. We offer analysis tools to spot trends, research markets, generate leads and find prospects. SimilarTech's Sales Insights Platform is backed by our industry-leading engines, that monitor the internet in real-time and use advanced big data analysis algorithms to detect the right websites, at the right time. SimilarTech Lead Generation tools are backed by our industry-leading engines, that monitor the internet in real-time and use advanced big data analysis algorithms to detect the right websites, at the right time. Check out the following easy-to-use tools to take advantage of this powerful data and easily translate it to high quality leads. Get lists of websites relevant for your company. Our advanced Technology Reports system, combines multiple types of data-sets, to produce powerful, targeted websites lists for marketing and sales teams.

Starting Price: $290 per month

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KPI6

KPI6.com

KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.

Starting Price: $15,000 based on usage

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SurveySensum

AI Text Analytics Software – Revolutionize Your VOC Analysis Turn 10,000 pieces of customer feedback into actionable insights — in just 5 minutes with 99% accuracy. SurveySensum’s AI-powered Text Analytics Software helps businesses automatically identify customer issues, sentiment, and emerging themes from open-ended feedback across channels like chat, emails, product reviews, social media, and call transcripts. Unlike traditional manual tagging tools, SurveySensum’s AI eliminates repetitive work and delivers high-accuracy, real-time insights — so you can make faster decisions and act on what matters most. The platform also allows you to refine and train the AI model with custom tags for better precision and control. Whether you're running NPS, CSAT, or Voice of Customer (VoC) programs, this tool helps CX, product, and marketing teams uncover key drivers of satisfaction and dissatisfaction — instantly.

Starting Price: $99 per month

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Surveyed

Spicyfy Ventures

Make your product reviews come alive with video/text feedback from actual, authentic customers. Define your survey metadata ie., type of questionnaire, options such as is video/text mandatory etc. Once you describe what product you want to review, send as many invites as you want to your user base. Once you get your required number of responses, finalize them to create one video for each reviewer or the whole survey as per your need. Video surveys helps you in understanding your customers more compared to regular text surveys. We segregate positive and negative responses based on sentiment analysis. Users can respond to your survey with our app as well as web app without any compatibility issues. We've designed our services to be secure from the very start without allowing any un authorization.

Starting Price: $49.99 per month

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Statista

Empowering people with data. Insights and facts across 170 industries and 150+ countries. Get facts and insights on topics that matter. Gain access to valuable and comparable market, industry, and country information for over 150 countries, territories, and regions with our market insights. Get deep insights into important figures, e.g., revenue metrics, key performance indicators, and much more. Consumer insights help marketers, planners, and product managers to understand consumer behavior and their interaction with brands. Explore consumption and media usage on a global basis. With an increasing number of Statista-cited media articles, Statista has established itself as a reliable partner for the largest media companies in the world. Over 500 researchers and specialists gather and double-check every statistic we publish. Experts provide country and industry-based forecasts. With our solutions, you find data that matters within minutes.

Starting Price: $39 per month

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Displayr

Displayr is the all-in-one analysis and reporting software purpose-built for survey data. The only tool you'll ever need to uncover and share data stories. Displayr’s one app for everything, fully connecting your survey data, analysis, visualizations, and reports for seamless automation and better, faster insights. When you replace all your complicated analysis and reporting tools with Displayr, amazing things happen. Do everything in a fraction of the time, from data cleaning to analysis to dashboards & presentations. Displayr automatically does your grunt work for you plus it’s faster & easier to do the advanced analysis yourself as well. Share auto-updating interactive reports that are fully connected to the underlying analysis and source data. Doing all your analysis and reporting in one tool leaves you infinitely less room for error. But if a mistake’s spotted, trace it, fix it & auto-update everything.

Starting Price: $2,699 per year

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Questback

20 years of experience built into a survey platform that will help you make smarter decisions. Insights from your customers and employees have the power to make your organization smarter. Yearly engagement surveys, pulse and talent management with more. Develop your product or team with NPS-tracker, sales pulse or customer journey. Templates, access to panels and the know-how to make your market talk. Easily design beautiful surveys in line with your brand. More than 35 ready-made and tested templates available. Choose from a wide selection of question types. Distribute your survey via email, QR-code, link or SMS. Trigger sendouts from other systems with our API. Ensure a high response rate with our proven methods. Customize how you present your data and export to ppt, excel or other. Share live reports with colleagues to turn insight into action. Use our default or build your own custom reports.

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SparkToro

Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.

Starting Price: $50 per month

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Crowdtech

Crowdtech is an international technology company specialising in Research Communities through superior online market research technology that is designed and developed in-house. A fast-growing organisation gaining a strong international foothold. Our young and ambitious team supports more than 300 clients. So this is the platform for all your research needs where your audience is always put in the spotlight through the full spectrum of integrated quantitative and qualitative features.

Starting Price: $750/month

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IdeaApe

Automate data analysis from datasets from social media. By training on these datasets, the algorithm can identify patterns and sentiments, providing a report that assists in predicting what users truly desire. Our algorithm provides pain points and opportunities, helping you focus on the right group. Make each campaign more effective in targeting the right audience and staying ahead of competitors in your industry. Monitor and listen to social media trends in real-time, providing crucial information and responses. Enhance your project with relevant insights, creating a competitive edge in an increasingly fast-paced market.

Starting Price: $20 per month

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Best Market Research Software

Compare the Top Market Research Software as of September 2026

What is Market Research Software?