Best Link Management Tools in the UK

📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.

Bitly is a link management platform that provides people, brands and businesses with scalable and secure tools to personalize, share and track their content links, while capturing data and insights with every click. On top of better deliverability and click-through, rich link-level data gives you crucial insight into your link engagement so your team can make smarter decisions around its content and communications. Take credit for your content and learn more about how it’s consumed by enabling auto-branding—a feature that ensures your brand remains in any link someone shortens pointing to your website.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.

Base.me is a professional link building management platform created for SEO agencies and consultants to improve their link building team management and processes, enable full control of paid links expenses and expiry dates tracking, and keep those links alive and healthy. Our platform is a dream solution for directors of SEO and link building departments, created for people who really care about efficiently building the best possible backlinks, on time and on budget. Base.me offers solutions that will improve and simplify purchase and maintenance of the health of your links. These features will also enable easy management of your link builders and clients to save you nerves, time, and most importantly, money.

Morningscore is a new all-in-one SEO tool for agencies, e-commerce websites and digital small and medium businesses. It is built like a game, awarding you XP as you complete Missions. As you progress you level up and so does your real traffic from Google. Some specific advantages the tool brings: Agencies: Fast automatic estimations on how important SEO is for your clients/leads. Manual Link Finder - find all new links instantly. E-commerce: Simple, visual site analysis and guidance on fixing core problems. Intuitive keyword and backlink management. Digital SMBs: Precise estimation of your potential yield on SEO combined with smart optimization sugges

BL.INK is a link management platform that enables companies to capture, track, and manage every single customer touchpoint, whether it comes from digital ads or apps, or QR codes on printed content. BL.INK makes it easy to create branded shortened URLs and QR codes that capture unlimited data points so you can track end-to-end marketing performance or GS1 Digital Link/GS1 2D barcode data to inform consumers and supply-chain vendors along their journey. Get perfectly-structured, consistent data for improved marketing ROI reporting. Branded short links and QR codes improve click-through rates because they’re trusted in SMS messaging, direct mail, emails, social media, product packaging, signage, TV ads. BL.INK offers global data residency and is HIPAA compliant and SOC 2 certified. Founded in 2008, we work with all industries including retail, consumer goods, healthcare, aviation, enterprise software, and financial services. Integrates with Adobe Analytics, ObservePoint, Khoros, Sprinklr

Geniuslink gives you the best way to share monetized product and affiliate links with your audience. Get the most out of every link with simple and powerful tools that improve conversions and save you time. Use actionable reports to measure what's working and what's not, then adjust your marketing strategies for better performance in the future. We're here to help you succeed. We do this by offering fair pricing and strive to build long term relationships with every one of our clients. Always.

Replace lengthy URLs with intuitive golinks to get your organization on the same page faster. Create golinks your entire team or organization will use. Make hunting down bookmarks and copying and pasting long urls a thing of the past. This is the future of work. Create golinks for your team’s commonly used resources on the internet or intranet. Connect and build smarter by using golinks with all your favorite apps like G Suite, Slack, GitHub, JIRA, Asana. Skip the back and forth over email and stop asking “where was that?” ever again. Discover trending golinks and manage golinks from a unified dashboard. We’re enterprise ready with quick integration, single sign-on, 99.9% uptime SLA, priority support, company onboarding and training. Your organization won't need to compete with anyone else for golink keywords. Only those with organization credentials can create, view, and use golinks.

Everything you need to create, manage, and track dynamic QR codes, short URLs, and NFC tag links in a single dashboard. Established in 2008, Delivr is trusted by thousands of businesses to add connectivity, content, and actions to print and broadcast media, labels and packaging. First time subscribers are offered, Delivr FREE, a 90-day free trial for personal, non-profit, educational use and limited commercial trial. The QR codes you generate are dynamic-ready requiring an upgrade to enable link editing. Upgrade anytime to a paid subscription plan during or after the trial period for continued use. Static QR codes can be used to direct users to a fixed destination. This means one cannot change the destination URL once printed and distributed. However, Delivr’s dynamic QR codes are flexible in nature. You can change the URL linked to it, even after printing and distributing.

Kurator makes it really easy to curate, comment, and organize web pages, web documents, social media posts with one click. Kurator scrapes information off the page and lets you Edit and manage your comments while on the page, looking at the information you are saving! Kurator folders are inside your browser and synced across your devices. Create nested folders to manage your projects, quickly sort and filter the links using the headline, author, publisher, content tags, and date columns. Preview your comments and easily drag and drop links between folders. Kurator folders are inside your browser and synced across your devices. Create nested folders to manage your projects, quickly sort and filter the links using the headline, author, publisher, content tags, and date columns. Preview your comments and easily drag and drop links between folders. Kurator offers a Freemium model. The free version of Kurator offers three folders for storing your research.

QuitURL is the #1 Bitly Alternative for smarter, faster, and more affordable link management. Built for creators, marketers, businesses, agencies, startups, and organizations of all sizes, QuitURL makes link shortening, QR code generation, and bio page creation simple, secure, and highly effective. With advanced features like branded domains, tracking pixels, deep linking, geo/device/language targeting, and A/B testing, QuitURL goes beyond just shortening links—it helps you maximize engagement and boost conversions. The intuitive dashboard provides real-time analytics, so you can track clicks, monitor campaigns, and optimize strategies with ease. Whether you need short links for social media, branded QR codes for offline marketing, or professional bio pages to showcase your digital presence, QuitURL delivers all-in-one convenience. If you’re searching for the best Bitly Alternative that combines affordability with enterprise-grade features, QuitURL is built for you.

NotNoise is a music marketing platform that helps independent artists get their music heard. 80% of artists on streaming platforms have fewer than 50 monthly listeners, not because their music is bad, but because promotion is complex and fragmented across too many tools. NotNoise consolidates everything into one place: Smart Links for release pages with email capture and tracking, Smart Ads for streamlined campaigns, and Playlist Pitching with transparent reporting. What traditionally takes 6-15 hours across multiple platforms now takes 45 minutes. The marketing power of a major label, minus the label.

UTM.io is the ultimate solution for businesses looking to simplify and streamline their online marketing efforts. Whether you're a small startup or a large enterprise, UTM.io provides a powerful suite of tools to help you track, measure, and optimize your marketing campaigns. With UTM.io, you can easily create and manage UTM tracking links, allowing you to accurately track and attribute traffic to specific campaigns. This helps you to better understand which campaigns are driving traffic and sales, and which ones are falling short. You can take your marketing to the next level with advanced features such as team collaboration, custom branding, QR codes, attributes and dynamic variables - and that's just the start! This makes it easy to manage your team's campaigns, share data with stakeholders, and scale your marketing efforts. Don't let your marketing efforts fall short. Take control of your campaigns with UTM.io and schedule a demo today on our site!

Pitchbox is an influencer outreach and link building platform designed for in-house marketing teams, brands, and SEO agencies. Streamline your link building and outreach efforts: Find link building opportunities, bloggers, and influencers in record time. Improve response rates with personalized outreach emails and follow-ups. Use advanced SEO integrations and outreach analytics to make data-driven decisions. Leave the busywork behind; build links and improve rankings with Pitchbox.

Content heavy organizations need to maximize the possibilities for content reuse, multi-channel publishing, team productivity and improving content quality. This not only requires DITA XML management and publishing capabilities, but also enterprise-class collaboration. Streamline the production of your business documents, maintaining, translating, and multi-channel publishing has never been easier! Componize is a DITA CMS that optimizes the authoring, management, translation and publishing of business documents at the enterprise scale, and for any level of expertise. It’s an enterprise platform that allows anybody to securely create and collaborate on high-volume documents, such as: technical documentation, training content, contracts. Open architecture, with a strict adherence to standards - and unlike the others we never modify your XML. Neither a niche solution nor a content silo, we are an all-encompassing solution!