Best Eye Tracking Software

Compare the Top Eye Tracking Software as of October 2026

What is Eye Tracking Software?

Eye tracking software monitors and analyzes eye movements and gaze patterns to understand user attention, focus, and behavior. It uses specialized cameras and sensors to capture where and how long a person looks at specific areas on screens, physical environments, or products. This software is widely used in usability testing, market research, psychology, gaming, and assistive technologies to improve user experience, design, and accessibility. Features often include heatmaps, gaze plots, fixation analysis, and real-time tracking data visualization. Eye tracking software provides valuable insights into visual engagement and cognitive processes. Compare and read user reviews of the best Eye Tracking software currently available using the table below. This list is updated regularly.

  • 1
    expoze.io

    expoze.io

    alpha.one

    As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.
    Starting Price: €19.99/month
  • 2
    Element Human

    Element Human

    Element Human

    Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the ​emotional, memory and thought​ drivers of ​human​ ​behaviour​ as people interact with ​digital experiences​. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.
    Starting Price: $2,014.10 per user
  • 3
    iMotions

    iMotions

    iMotions

    The world’s leading human behavior research tool. The iMotions software is your research solution for any kind of lab research. Whether you are working within behavioral science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer. Complete stimuli presentation (images, videos, websites, games, mobile/apps and VR). Integrates and synchronizes all types of sensors (eye tracking, Facial Expression Analysis, electrodermal activity aka GSR, EEG, ECG, EMG). Includes API to import/export transfer data from other sources. Built-in survey tool to add questionnaires to the data set. Live and post markers for annotations and behavioral coding. Complete study editing and analysis using embedded R-scripting to visualize data. Scene and respondent recordings and replay. Build study design by point and click.
    Starting Price: $2,900 per year
  • 4
    Eyeris

    Eyeris

    Eyeris

    Driven by excellence, inspired by you. At Eyeris, our technology was inspired by the late-night worker, the caring parent, the aspiring entrepreneur. Keeping every driver in mind, our innovative technology promises to push towards a safer and better road ahead. ​In-Cabin cameras are the most common sensor used for driver and occupant monitoring. Eyeris AI Software interprets the entire interior scene through these cameras. Allows the ability to collect data from different sensor types to interpret the scene with redundant data for high data accuracy. Innovation in hardware is improving to accommodate and run sophisicated AI software in the most efficient and fastest manner. Our vision-based neural networks provide the richest source of information. Using the latest image sensors, our pre-trained vision AI models understand the entire in-cabin space under the widest range of lighting spectrum.
  • 5
    Cognitive3D

    Cognitive3D

    Cognitive3D

    The enterprise-grade immersive analytics platform for training managers, designers and researchers. Measure training performance and outcomes with employees. Evaluate compliance to improve safety, reduce injury and errors. Collect distributed insights for CPG, AEC and retail environments. Improve product development workflows to enable rapid insights. Prove out your hypotheses by conducting experiments in VR. Receive scientific accuracy in captured eye-tracking, fixations and biometrics. Get actionable insights from your VR/AR projects today. Today, our technology provides an innovative approach to consumer research, which enables brands to develop better product strategy, and understand consumer behaviors through a unique quantitatively measured platform. Our enterprise workforce customers are defining spatial objectives to conduct training simulations with clearer results to reduce injury, improve safety, and measure efficiency.
  • 6
    RealEye

    RealEye

    RealEye

    Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)
    Starting Price: $59.00/project
  • 7
    NoldusHub
    NoldusHub is the brand-new all-in-one research platform for human behavior studies. This software suite will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior. In order to understand a person’s motivation and emotional state, multimodal research is the way forward! But combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. That is exactly why we have developed NoldusHub®. From setting up to connecting all devices, to recording and visualizing results in a clear way, NoldusHub makes multimodal research easy! The entire process is organized and streamlined into one platform, from start to end, saving you valuable time, effort and frustration.
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