Best Email Personalization Software in the UK
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Compare the Top Email Personalization Software in the UK as of October 2026
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What is Email Personalization Software in the UK?
Email personalization software enables businesses to tailor their email campaigns to individual recipients, improving engagement and conversion rates. By leveraging user data such as behavior, preferences, and demographics, the software customizes content, subject lines, and calls-to-action for each recipient. It often integrates with CRM and marketing tools, enabling dynamic content insertion and segmentation at scale. Advanced solutions include AI-driven recommendations, predictive analytics, and A/B testing to optimize performance. With email personalization software, organizations can deliver relevant, meaningful communications that strengthen customer relationships and drive results. Compare and read user reviews of the best Email Personalization software in the UK currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign brings true 1:1 personalization to email. Dynamic content blocks, predictive content, AI‑suggested segments, and behavior‑based automations ensure each subscriber sees the right message, imagery, and offer for them—driving higher engagement and revenue from every send without manually creating endless variants.Starting Price: $15 per month -
2
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.Starting Price: $9.99 per month -
3
SalesTarget.ai
SalesTarget LLC
SalesTarget.ai — AI-Powered Sales Intelligence Operating System Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM — Power Dialer included. SalesTarget.ai is a Sales OS for outbound-driven B2B companies and revenue teams — centralizing every stage of the sales workflow and eliminating disconnected tools. Powered by 840M+ profiles, 150M+ companies, 4,000+ data signals & 50+ premium providers — with real-time intent signals that surface in-market buyers first. Cold Email Outreach — smart sending, warm-up & spintax Power Dialer — auto-sequential dialing from the CRM LinkedIn Automation — InMail, connections & sequences Email Validation — reduce bounces & protect reputation Integrated CRM — pipeline, deals & collaboration AI Co-pilot — launch campaigns via chat One platform. Infinite scale.Starting Price: $49/month -
4
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
5
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.Starting Price: $1000.00/month/user
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6
Salesloft
Salesloft
Salesloft is a predictive revenue platform that helps sales teams prioritize actions, manage opportunities, engage prospects, and improve forecast visibility. The platform captures revenue signals from across a company’s sales stack and uses a data and AI engine to interpret activity, prioritize important events, and recommend next steps. Its product suite includes Cadence for sales engagement, Clari Forecast for forecasting, Conversation Intelligence, Deals, Inspect for pipeline inspection, Revenue Cadences, and Rhythm for workflow prioritization. Salesloft can surface next-best actions such as following up with engaged prospects, rescheduling missed meetings, adding accounts to cadences, or responding to deal activity. AI agents and human sellers can work together on tasks including forecast summaries, deal-risk plays, meeting preparation, and account follow-up. -
7
SmartrMail
SmartrMail
Get more sales with personalized email marketing. SmartrMail provides all the tools for your e-commerce store to get more sales from email marketing. Easy-to-use automation, beautiful newsletters and advanced segmentation. SmartrMail also analyses your customers’ purchase history and browsing behaviour to deliver automated, individual personalized emails. We send your customers the products they’ll like, at the right time.Starting Price: $29/month -
8
Emma
Marigold
Create professional and beautifully designed emails and get more from your marketing campaigns with Emma by Marigold. As a powerful digital marketing platform, Emma makes it easier for teams to engage with their colleagues and customers by promoting more effective communications. By leveraging Emma, marketers have the capabilities to identify their target audience, automate their marketing programs, and integrate with other technologies to boost their marketing campaigns and enhance business performance.Starting Price: $89.00/month -
9
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
10
Cirrus Insight
Cirrus Insight
Reduce wasted opportunities by executing the right activity with the right people. From buyer signals to sales cadences, automated tools can help you close deals. Get the missing features for Gmail or Outlook. Cirrus Insight has everything you need in one solution. Salesforce integration: everything you need from Salesforce in your inbox. Add a little automation to your sales routine, and skip the busy work involved in manually logging activities to Salesforce. Constantly entering data, copying and pasting, and toggling between applications is cumbersome. Reclaim time for actions that provide value, not busy work. Updating your CRM can be like a ball and chain shackling your time and adding drag to your sales process. Cirrus Insight gives you the freedom and time you need to master your sales process and engage with more customers. Updating activities in Salesforce is time-consuming. Following up with prospects that are not ready to buy.Starting Price: $14 per month -
11
Mailmodo
Mailmodo
Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email conversions. As all interactions happen inside the email, this eliminates user redirections for a smoother email experience and higher conversions. Mailmodo's email marketing solution also includes features like: -email automation -user journey creation -auto-trigger schedule, and -API integration within the email content. It provides users with a coding-free, drag-n-drop email editor along with a rich collection of AMP Email templates for all popular use cases. It can be integrated with several marketing tools and CRMs like HubSpot, WebHooks, and Calendly. Mailmodo's mission is to simplify email marketing and maximize conversions for businesses. At present, Mailmodo is helping its growing clientele to get 3x email conversions and provide a unique email experience to its users.Starting Price: $49 per month -
12
SmartReach
SmartReach.io
SmartReach.io is a cold email software with multichannel outreach capabilities via channels like email, LinkedIn, calls and WhatsApp. Run automated cold email campaigns, then layer LinkedIn, WhatsApp and calling into the same sequence with AI personalization built in. Rotate sending across unlimited accounts, match your prospect's ESP, test inbox placement, verify addresses free, warm up mailboxes free and run spam checks with Spintax variations. An AI email agent writes a fresh message for each prospect from their data and your campaign inputs. A built-in B2B database of 300M+ contacts across 50M+ companies keeps pipelines full, while a shared inbox and campaign analytics keep teams on top of every reply. Trusted by 5,000+ businesses and rated 4.6 on G2 from 58 reviews. Plans start at $29 per month, billed by prospects contacted, with unlimited sending accounts, a 14-day free trial and integrations with HubSpot, Salesforce, Pipedrive, Zoho and 8,000+ apps via Zapier.Starting Price: $29 per month -
13
Mail Marketer
Synamatic Systems
Mail Marketer is a trusted Do-It-Yourself email marketing service that over 10000+ businesses use when they need to send email campaigns, bulk emails, newsletters and mass email - without worrying about installing email marketing software or configuring mail servers. Users can create and customize email campaigns, import and manage email lists, personalize emails, and track the performance of their campaigns through analytics and reporting features. -
14
FindThatLead
FindThatLead
FindThatLead gives you the power to connect with people that matter to you. Send cold emails with FindThatLead for free. It works by connecting to your Chrome browser as a plugin giving you the power to view anyone´s business contact information and social data whilst you are logged into Linkedin. Create your account now and reach thousands of customers every month. Get authentic business emails of new leads at any given company using just their first names, last names and website names. Take the guesswork out of bounced emails and have our advanced algorithm quickly verify an email. Let us help you build a targeted campaign and send it to your leads -- with all the sales funnels and analytics you need to assess performance and grow your business. Turn profiles on LinkedIn, Instagram and more into vetted email leads. Choose from audience segments like location and keywords and reach millions of qualified leads easily.Starting Price: $40.83 per month -
15
Klenty
Klenty
Klenty is an AI sales engagement platform designed to help sales teams open more conversations, improve connect rates, and build stronger pipeline. The platform supports multi-channel outreach across calling, email, text messaging, cadences, and account research from one connected workspace. Klenty includes Parallel Dialer and Power Dialer tools that help reps execute high-volume calling while AI handles voicemail detection, IVR detection, note-taking, and CRM updates. Its Agentic Cadences can research accounts, create personalized one-to-one emails, and improve stale templates automatically. Klenty also offers email deliverability tools, list building, AI account research, talk track coaching, CRM integrations, and reporting capabilities. The platform helps outbound and inbound sales teams reduce manual work, improve outreach quality, and keep reps focused on live prospect conversations.Starting Price: $40/user/month -
16
Dialog Insight
Dialog Insight
Dialog Insight is a multi-channel marketing automation platform designed to engage audiences and build lasting customer relationships. It offers features to create, manage, automate, and optimize campaigns via email, push, SMS, RCS, WhatsApp, and more. User-friendly interfaces and tools like surveys, contests, events, forms, and web tracking provide a 360° view of customers. Advanced segmentation targets audiences based on behavior, preferences, and purchase history for relevant communications. Automation features enable complex multi-channel campaigns, delivering the right message at the right time. The platform includes marketing pressure management, customer lifecycle tracking, and performance tracking tools for insights and strategy optimization. Dialog Insight is ISO27001 secure and RGPD compliant, with exceptional customer support. It provides tools for acquiring, retaining, and reactivating customers, ensuring effective and profitable campaigns.Starting Price: $209 per month /194€ per month -
17
Gmelius
Gmelius
Gmelius is the first collaboration platform that integrates with your tools and brings your team together. It turns email into a collaborative and flexible channel that ensures all your teammates stay in sync while working from their favorite tools, whether it’s Gmail, Slack, Zoom or Trello. Gmelius unifies internal and external communication while empowering your team with collaborative tools including shared inboxes, shared labels, internal email notes, shareable project boards, shareable email sequences, email templates, and more.Starting Price: Free -
18
Customer.io
Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.Starting Price: $150 per month -
19
Sendspark
Sendspark
Sendspark is an AI video personalization platform for B2B sales teams, not a screen recorder. Record one video, upload a contact list, and Sendspark generates a separate version for every prospect: your cloned voice says their name, and their own website plays as a dynamic background. Thousands render in minutes. Capabilities: AI voice cloning, dynamic website backgrounds, personalized thumbnails and landing pages, screen and camera recording up to 1080p from the Chrome extension (Chrome, Edge, Brave) or the Mac and Windows desktop app, editing, auto captions, password protection, video request links so customers record into your library, per-viewer analytics synced to your CRM, and agentic workflows that find a prospect's site, generate the video, and send it. 50+ integrations including HubSpot, Salesforce, Outreach, SalesLoft, Apollo, Smartlead, Clay, Gmail, Outlook, and LinkedIn, plus API and webhooks. Founded 2019. From $49/month, 7-day free trial, no credit card.Starting Price: $15 per user per month -
20
Campaigner
j2 Global
Seriously powerful multi-channel marketing automation. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. Way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization. Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup. Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content. Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.Starting Price: $19.95 per month -
21
Yesware
Yesware
Win More Business with the Easiest to Use Sales Software. Everything you need to prospect, schedule meetings and follow up. Nothing more (actually, great support too!). 100% free to install. No credit card required. Easily connect with your buyers via email, phone and social channels. Quickly schedule more meetings with your target buyers. Manage your follow up with the right message, at the right time. Deliver more new business, renewals, upsells, and cross sells. Data security and regulatory compliance is one of our highest priorities. We invest heavily in technology and partner relationships to keep our customer data secure.Starting Price: $12 per month per user -
22
Covideo
Covideo
Covideo is a video messaging platform for professionals looking to stand out in the inbox, build stronger connections, and increase their email open rate and CTR. Record high-impact, low-effort video emails and texts that are far from ordinary. Users can upload existing videos or use their smartphones or webcams to record one-off videos. Use our screen recorder to record your screen, yourself, or both to create the best video content. Include clickable CTA buttons that drive engagement and set clear next steps. Opt for a custom landing page, or select from our ready-to-use designs. Streamline your process and optimize output with Covideo integrations. Install Covideo to your Salesforce, Office 365, Outlook, and Gmail. Add captions to ensure accessibility, reinforce your message, and use our trim & merge feature to combine multiple videos. Use website overlay to drive traffic to relevant sites by laying your video over your choice URL. Request a demo to see Covideo today!Starting Price: $69 per user per month -
23
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
24
Everlytic
Everlytic
Everlytic’s bulk messaging and automation platform enables you to: - Grow your marketing lists - Create personalized emails, texts + more - Track message engagement Want to help your customers feel more connected to your brand? Of course you do! Because connected customers buy more from you, more often. Personalized automated marketing is the key. That’s why we created a single platform for sending hyper-personalized emails, text messages, voice broadcasts, and push notifications – easily, automatically and at scale. Leading companies trust Everlytic to get more messages into more inboxes. Everlytic simplifies the building of superior customer journeys that target and engage people with relevant, on-time messages. Messages that resonate. You get real-time insights into how your audience interacts with your content – and the power to connect with the right people and convert them at the right time. -
25
Reply
Reply
Reply.io helps sales teams book more meetings and close deals faster with AI-powered, multichannel outreach. It is your all-in-one sales engagement platform that automates outreach, finds leads, and turns them into booked meetings. Reply’s built for sales teams, founders, and agencies who want to grow their pipeline without the manual grind. Just plug in your strategy → Reply handles the rest. Key features: - AI SDR that works for you; - Built-in B2B database; - Multichannel outreach; - Findy Chrome Extension; - AI-powered personalization; - Email Deliverability Suite. What makes Reply different: - Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach. - Whitelabel available. Perfect for agencies that want to offer a branded solution. - Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.Starting Price: $49/user/month -
26
Skylead
Skylead
Skylead is a LinkedIn automation tool & cold email software built primarily for agencies, as well as sales teams. It helps automate prospecting, enrichment, multichannel outreach, and lead conversations from one place. Main features: B2B Database & Prospecting: Find companies and decision-makers, build targeted lists, and move prospects directly into campaigns. AI Data Enrichment: Enrich leads with company details, technologies, funding, open positions, and other signals. Create AI-powered icebreakers and custom variables. LinkedIn + Cold Email Automation: Combine LinkedIn & email outreach with Smart Sequences and if/else conditions. AI SDR: Let AI handle replies, objections, follow-ups, and meeting booking. Agency Platform: Manage clients from one dashboard, monitor account health, and control permissions. Pricing: Agencies can choose flat pricing $999/month for up to 50 seats or $1,999/month for unlimited seats. Individual users pricing is $100/seat/month.Starting Price: $100 per user per month -
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Mailsoftly
Mailsoftly
Mailsoftly is an email marketing and automation platform for growing businesses, nonprofits, schools and PTAs, local governments, associations, agencies, consultants, and corporate teams that want powerful email without enterprise complexity. Create newsletters, donor appeals, citizen notices, parent updates, client communications, product announcements, and automated campaigns with templates, segmentation, analytics, forms, landing pages, and no-code workflows. Mailsoftly includes fast human support, free first-campaign setup, and free migration of lists, templates, and signup forms. We help configure SPF, DKIM, and DMARC and monitor sender reputation to improve deliverability. Integrations include Shopify, Jotform, Google Workspace, Microsoft 365, WordPress, Zapier, REST API, and webhooks. Purchase orders and invoicing are supported. Nonprofits and government/public-sector teams receive 20% off.Starting Price: $15/month -
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HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
29
Saleshandy
Saleshandy
Saleshandy boosts the email productivity of a user by automating their email efforts. It also provides recipient engagement data that helps the user analyze the success ratio of their emails. It is trusted by over 100,000 users including the ones from Uber, Oracle, Microsoft, Logitech, and Yelp. This data-driven decision making helps the users in expanding their business and attain overall productivity. They have email tracking and scheduling features available in their free plan. Their premium plans include features like mail merge campaigns, email sequencing, link and attachment tracking, automated follow-ups, etc. It is available as a chrome extension and an outlook plugin. They also have a range of paid plans that you can choose from according to your requirements. They take pride in their quick and effective online support team solving all customer queries as soon as possible.Starting Price: $9.00/month/user -
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NiftyImages
NiftyImages
We removed common barriers such as development time, budget constraints, commitment, and IT resources needed to create more personalized email experiences. Quickly build images for use inside your current Marketing Cloud or ESP. We help with planning, strategizing, and execution no matters the complexity. Personalized Images give each recipient their own unique image using any subscriber data you have in your email service provider. Our easy-to-use editor allows you to upload your own image and/or font to create a truly custom image. Use any merge tag from your Email Service Provider, not just your First Name. Quickly build images for use inside your current Marketing Cloud or ESP. We help with planning, strategizing, and execution no matters the complexity. See dozens of NiftyImages use cases from inside the user interface.Starting Price: $20 permonth
