Best Email Personalization Software in the UK
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Compare the Top Email Personalization Software in the UK as of October 2026
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What is Email Personalization Software in the UK?
Email personalization software enables businesses to tailor their email campaigns to individual recipients, improving engagement and conversion rates. By leveraging user data such as behavior, preferences, and demographics, the software customizes content, subject lines, and calls-to-action for each recipient. It often integrates with CRM and marketing tools, enabling dynamic content insertion and segmentation at scale. Advanced solutions include AI-driven recommendations, predictive analytics, and A/B testing to optimize performance. With email personalization software, organizations can deliver relevant, meaningful communications that strengthen customer relationships and drive results. Compare and read user reviews of the best Email Personalization software in the UK currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
ActiveCampaign brings true 1:1 personalization to email. Dynamic content blocks, predictive content, AI‑suggested segments, and behavior‑based automations ensure each subscriber sees the right message, imagery, and offer for them—driving higher engagement and revenue from every send without manually creating endless variants.Starting Price: $15 per month -
2
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
3
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
4
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
5
Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strongStarting Price: $0/month -
6
Salesloft
Salesloft
Salesloft is a predictive revenue platform that helps sales teams prioritize actions, manage opportunities, engage prospects, and improve forecast visibility. The platform captures revenue signals from across a company’s sales stack and uses a data and AI engine to interpret activity, prioritize important events, and recommend next steps. Its product suite includes Cadence for sales engagement, Clari Forecast for forecasting, Conversation Intelligence, Deals, Inspect for pipeline inspection, Revenue Cadences, and Rhythm for workflow prioritization. Salesloft can surface next-best actions such as following up with engaged prospects, rescheduling missed meetings, adding accounts to cadences, or responding to deal activity. AI agents and human sellers can work together on tasks including forecast summaries, deal-risk plays, meeting preparation, and account follow-up. -
7
Drip
Drip
Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.Starting Price: $49.00/month -
8
Cirrus Insight
Cirrus Insight
Reduce wasted opportunities by executing the right activity with the right people. From buyer signals to sales cadences, automated tools can help you close deals. Get the missing features for Gmail or Outlook. Cirrus Insight has everything you need in one solution. Salesforce integration: everything you need from Salesforce in your inbox. Add a little automation to your sales routine, and skip the busy work involved in manually logging activities to Salesforce. Constantly entering data, copying and pasting, and toggling between applications is cumbersome. Reclaim time for actions that provide value, not busy work. Updating your CRM can be like a ball and chain shackling your time and adding drag to your sales process. Cirrus Insight gives you the freedom and time you need to master your sales process and engage with more customers. Updating activities in Salesforce is time-consuming. Following up with prospects that are not ready to buy.Starting Price: $14 per month -
9
Hunter
Hunter.io
Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business. The Domain Search provides a list of the people working in a company with their name and email address, all found on the web. With 100+ million email addresses indexed, effective search filters and deliverability checks, it's Hunter's most powerful email-finding tool. Type a name and get the proven or most likely email address of this person. Find verified email addresses or get a confidence score in percentage. Save any email to your leads and export them or directly import them into your favorite CRM. Every email address has public sources you can check along with the last discovery dates. Find the email addresses of the professionals you want to contact one by one or in bulk. The Email Finder uses a large number of signals to find the proven or most probable email address of anyone in a fraction of a second.Starting Price: $49 per month -
10
Snov.io
Snov.io
Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently. From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace. With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools.Starting Price: $39.00/month -
11
SmartReach
SmartReach.io
SmartReach.io is a cold email software with multichannel outreach capabilities via channels like email, LinkedIn, calls and WhatsApp. Run automated cold email campaigns, then layer LinkedIn, WhatsApp and calling into the same sequence with AI personalization built in. Rotate sending across unlimited accounts, match your prospect's ESP, test inbox placement, verify addresses free, warm up mailboxes free and run spam checks with Spintax variations. An AI email agent writes a fresh message for each prospect from their data and your campaign inputs. A built-in B2B database of 300M+ contacts across 50M+ companies keeps pipelines full, while a shared inbox and campaign analytics keep teams on top of every reply. Trusted by 5,000+ businesses and rated 4.6 on G2 from 58 reviews. Plans start at $29 per month, billed by prospects contacted, with unlimited sending accounts, a 14-day free trial and integrations with HubSpot, Salesforce, Pipedrive, Zoho and 8,000+ apps via Zapier.Starting Price: $29 per month -
12
Klenty
Klenty
Klenty is an AI sales engagement platform designed to help sales teams open more conversations, improve connect rates, and build stronger pipeline. The platform supports multi-channel outreach across calling, email, text messaging, cadences, and account research from one connected workspace. Klenty includes Parallel Dialer and Power Dialer tools that help reps execute high-volume calling while AI handles voicemail detection, IVR detection, note-taking, and CRM updates. Its Agentic Cadences can research accounts, create personalized one-to-one emails, and improve stale templates automatically. Klenty also offers email deliverability tools, list building, AI account research, talk track coaching, CRM integrations, and reporting capabilities. The platform helps outbound and inbound sales teams reduce manual work, improve outreach quality, and keep reps focused on live prospect conversations.Starting Price: $40/user/month -
13
Dialog Insight
Dialog Insight
Dialog Insight is a multi-channel marketing automation platform designed to engage audiences and build lasting customer relationships. It offers features to create, manage, automate, and optimize campaigns via email, push, SMS, RCS, WhatsApp, and more. User-friendly interfaces and tools like surveys, contests, events, forms, and web tracking provide a 360° view of customers. Advanced segmentation targets audiences based on behavior, preferences, and purchase history for relevant communications. Automation features enable complex multi-channel campaigns, delivering the right message at the right time. The platform includes marketing pressure management, customer lifecycle tracking, and performance tracking tools for insights and strategy optimization. Dialog Insight is ISO27001 secure and RGPD compliant, with exceptional customer support. It provides tools for acquiring, retaining, and reactivating customers, ensuring effective and profitable campaigns.Starting Price: $209 per month /194€ per month -
14
Customer.io
Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.Starting Price: $150 per month -
15
Campaigner
j2 Global
Seriously powerful multi-channel marketing automation. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization through email and SMS. Way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting and powerful personalization. Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup. Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content. Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.Starting Price: $19.95 per month -
16
6sense
6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings. -
17
Everlytic
Everlytic
Everlytic’s bulk messaging and automation platform enables you to: - Grow your marketing lists - Create personalized emails, texts + more - Track message engagement Want to help your customers feel more connected to your brand? Of course you do! Because connected customers buy more from you, more often. Personalized automated marketing is the key. That’s why we created a single platform for sending hyper-personalized emails, text messages, voice broadcasts, and push notifications – easily, automatically and at scale. Leading companies trust Everlytic to get more messages into more inboxes. Everlytic simplifies the building of superior customer journeys that target and engage people with relevant, on-time messages. Messages that resonate. You get real-time insights into how your audience interacts with your content – and the power to connect with the right people and convert them at the right time. -
18
Reply
Reply
Reply.io helps sales teams book more meetings and close deals faster with AI-powered, multichannel outreach. It is your all-in-one sales engagement platform that automates outreach, finds leads, and turns them into booked meetings. Reply’s built for sales teams, founders, and agencies who want to grow their pipeline without the manual grind. Just plug in your strategy → Reply handles the rest. Key features: - AI SDR that works for you; - Built-in B2B database; - Multichannel outreach; - Findy Chrome Extension; - AI-powered personalization; - Email Deliverability Suite. What makes Reply different: - Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach. - Whitelabel available. Perfect for agencies that want to offer a branded solution. - Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.Starting Price: $49/user/month -
19
Skylead
Skylead
Skylead is a LinkedIn automation tool & cold email software built primarily for agencies, as well as sales teams. It helps automate prospecting, enrichment, multichannel outreach, and lead conversations from one place. Main features: B2B Database & Prospecting: Find companies and decision-makers, build targeted lists, and move prospects directly into campaigns. AI Data Enrichment: Enrich leads with company details, technologies, funding, open positions, and other signals. Create AI-powered icebreakers and custom variables. LinkedIn + Cold Email Automation: Combine LinkedIn & email outreach with Smart Sequences and if/else conditions. AI SDR: Let AI handle replies, objections, follow-ups, and meeting booking. Agency Platform: Manage clients from one dashboard, monitor account health, and control permissions. Pricing: Agencies can choose flat pricing $999/month for up to 50 seats or $1,999/month for unlimited seats. Individual users pricing is $100/seat/month.Starting Price: $100 per user per month -
20
Mailsoftly
Mailsoftly
Mailsoftly is an email marketing and automation platform for growing businesses, nonprofits, schools and PTAs, local governments, associations, agencies, consultants, and corporate teams that want powerful email without enterprise complexity. Create newsletters, donor appeals, citizen notices, parent updates, client communications, product announcements, and automated campaigns with templates, segmentation, analytics, forms, landing pages, and no-code workflows. Mailsoftly includes fast human support, free first-campaign setup, and free migration of lists, templates, and signup forms. We help configure SPF, DKIM, and DMARC and monitor sender reputation to improve deliverability. Integrations include Shopify, Jotform, Google Workspace, Microsoft 365, WordPress, Zapier, REST API, and webhooks. Purchase orders and invoicing are supported. Nonprofits and government/public-sector teams receive 20% off.Starting Price: $15/month -
21
Overloop
Overloop
Overloop is an AI-powered sales prospecting platform designed to help sales teams find and engage ideal prospects without manual effort. The platform automatically sources leads from a database of 450M+ verified B2B contacts based on your ideal customer profile criteria, then uses AI to write hyper-personalized cold emails and LinkedIn messages by analyzing each prospect's website and social presence. Multi-channel outbound campaigns combine email and LinkedIn outreach with automated follow-ups, all running on autopilot. Built-in deliverability tools including email warmup and verification ensure messages reach inboxes, not spam folders. A unified conversation inbox centralizes all prospect replies in one place. Smart segments automatically group prospects based on custom filters, while visual workflows eliminate repetitive tasks. Campaign analytics track opens, clicks, replies, bounces, and conversions, with industry benchmarking to optimize performance. AI-generated content supportsStarting Price: $69 per user per month -
22
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
23
Autoklose
Autoklose
Close more deals faster. Sales engagement platform and B2B data all-in-one. Built for entrepreneurs, sales, and marketing, Autoklose helps you and your teams. Target the right prospects by utilizing our huge database packed with clean, verified B2B leads from different industries and applying a number of different powerful filters. Engage your prospects and convert them into loyal customers by sending out sequences of highly tailored emails at scale, fine-tuning your campaigns real time, and automating your sales process. Grow your business by managing your teams, monitoring the performance of your campaigns and each individual team member, analyzing reports directly from your dashboard. Monitor your rates – sent, delivery, bounce. Track your KPIs opens, clicks, replies and take smart action. Access your campaign stats instantly. Track your sent, delivery, open, click-through, reply, and bounce rates. Easily predict customer engagement patterns and behaviors and more.Starting Price: $49.99/month/user -
24
Humantic
Humantic
Humantic is an AI assistant for recruiters and sales professionals to understand any individual's unique personality, learn how they make decisions, and personalize every communication accordingly. By accurately predicting anyone's personality from their public data, resume or written text, Humantic will help you take the guesswork out of each interaction. Cold calling or a phone call, everything will become a breeze. And emails? You won't even have to write them anymore, because Humantic provides AI-authored emails personalized for *each* individual. People decide who wins the deal and who doesn't. With Humantic's predictive intelligence, you will always know what matters to the decision maker, and what doesn't! With Humantic's personalized sales advice, you can take the guesswork out of your communication and say exactly what matters. Whether on email, or on a call! Meetings can become Zoom calls, lunches can go virtual, but your relationships will still flourish!Starting Price: $9 per user per month -
25
Lyne.ai
Lyne.ai
Lyne offers AI-powered sales personalization for ambitious growth professionals. The benefit of Lyne is simple. Take one of the longest, most time-consuming steps of your workflow and automate it. Made by cold email professionals in the trenches, we know what your day-to-day looks like. We’re here to make it easier. We leverage AI and Machine Learning to uncover information the average sales rep wouldn’t be able to find, giving your more ammo than the competition. Leveraging AI will put you ahead of the competition and will allow you to hit your quota faster than ever before. Get started with Lyne to 10x your cold outreach efficiency. Save hours SDRs spend in researching, achieve more every day, and halve your prospecting tech stack. Get 100’s personalized cold email intros in 1 click. Built by cold email professionals, for you. Send personalized cold emails at scale. Automate the tedious and time-consuming process of researching accounts and contacts.Starting Price: $120 per month -
26
OKZest
OKZest
OKZest is a powerful, easy-to-use platform designed to revolutionize email marketing through personalized visuals. With OKZest, you can dynamically generate customized images for each recipient using customer data, making your emails more engaging and impactful. Whether it’s personalized discount codes, event invitations, certificates, or product recommendations, OKZest enables businesses to connect with their audience on a deeper level. Our intuitive platform supports advanced features such as dynamic text, personalized background and foreground images, and even screenshots within images. For developers, OKZest offers a robust API to seamlessly integrate personalized visuals into your existing workflows. With flexible pricing plans—including options for small-scale and large-scale campaigns—OKZest is perfect for businesses of all sizes. Whether you’re a startup or an enterprise, OKZest empowers you to save time, boost email engagement, and delight your audience.Starting Price: $39.70 per month -
27
Snoooz
Snoooz
Snoooz is an AI-powered email assistant designed to save businesses time and improve communication. It automatically drafts and sends personalized auto-replies, categorizes incoming emails, and routes them intelligently based on urgency, context and sentiment. Small businesses, agencies, and working professionals from over 60 countries rely on Snoooz to keep their inboxes organized, leads engaged, and customers happy even when they’re unavailable. Snoooz is easy to use, and integrates effortlessly with Gmail, Office 365, and custom email providers via SMTP/IMAP protocols.Starting Price: $9 per month -
28
Super Send
Super Send
Enhance your outreach with seamless automation, insightful analytics, and personalized engagement tools. If conditions, wait steps, multi-channel messages inside one sequence. Maximize ROI. Quality outreach at a fraction of the cost. Sync seamlessly using API, webhooks, and native CRM integrations. Send using your real email address and automate follow-ups based on whether or not a user responds. Prospect with LinkedIn at scale. Automated profile visits, connection requests, and connection messages. Send one campaign from multiple email addresses to increase sending volume. Drill down into a number of new contacts sent to each day as well as delivery rates, bounces, open rates, and click rates for each step in your sequence. Give us a profile, and we'll find their name, company, title, and sometimes even their email. Continuously import contacts from HubSpot and add them to a campaign. Native integrations for Zapier & Make.Starting Price: $30 per month -
29
Maileroo
Maileroo
At Maileroo, we provide a powerful platform for both SMTP relay and email marketing. We ensure fast, reliable email sending with real-time tracking of deliveries, clicks, opens, and bounce rates. With our free Email Verification API, dedicated IPs, and DNS Records for sender authentication, we help reduce bounced emails and improve deliverability. Our email marketing platform makes it easy to create and manage campaigns. You can personalize emails, use our drag-and-drop email templates, form builders, and flexible Contacts API. We provide real-time statistics and in-depth analytics to help you optimize your campaigns and boost engagement. We also offer seamless DNS setup, automation tools, multi-sender identities, and efficient contact management. Whether you're a small business or growing enterprise, Maileroo offers budget-friendly pricing and everything you need to scale your email marketing, making it a smart choice for businesses of all sizes.Starting Price: $10 per month (25,000 emails) -
30
Wavo
Wavo
Wavo empowers Agencies, SaaS, and 3PLs to accelerate sales growth by accessing untapped e-commerce leads. With over 1.4 million verified decision-makers in the USA updated monthly, we offer the industry’s largest real-time e-commerce contact database. Utilizing proprietary web crawling and public records, Wavo provides 80% greater market coverage than generic databases. This gives you a competitive edge by connecting with prospects your competitors can’t find. Our integration with OpenAI’s ChatGPT enables you to craft highly personalized emails at scale, resulting in 3x more replies compared to standard cold email platforms. Wavo’s built-in email warmup and deliverability framework boosts your deliverability by 88%, reducing spam complaints and increasing open rates. Start today with 50 free high-quality leads and all the tools you need to turn them into sales opportunities. Visit us at wavo.co to unlock your sales potential.
