Best Customer Data Platforms (CDP) in Germany
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Compare the Top Customer Data Platforms (CDP) in Germany as of October 2026
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What are Customer Data Platforms (CDP) in Germany?
Customer Data Platforms (CDPs) are software solutions designed to collect, unify, and manage customer data from various sources across an organization. These platforms aggregate data from different channels such as websites, social media, CRM systems, and purchase history, creating a centralized and comprehensive customer profile. CDPs allow businesses to segment and analyze customer data, enabling more personalized marketing and communication strategies. They also provide real-time data integration, ensuring that customer information is always up-to-date and accessible for decision-making. By leveraging CDPs, companies can enhance customer experiences, improve targeting, and drive better business outcomes. Compare and read user reviews of the best Customer Data Platforms (CDP) in Germany currently available using the table below. This list is updated regularly.
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1
Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.Starting Price: $350 per month -
2
Plauti
Plauti
For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath. -
3
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
4
Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
5
Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
6
PathFactory
PathFactory
Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history. -
7
ZoomInfo Sales
ZoomInfo
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team. -
8
Wonderflow
Wonderflow
Wonderflow provides a leading generative-AI-powered consumer intelligence software solution that helps enterprise businesses easily and quickly unlock the full potential of their customer feedback, all in one place. By aggregating and analyzing the Voice of the Customer (VoC) data from diverse sources—including online reviews, surveys, and support interactions—we deliver actionable insights that drive smarter decision-making across consumer insights, product development, marketing, and customer experience teams. We've been showing the way in the Voice of the Customer market since 2015 with the mission that at least one product or service in your life has been improved through Wonderflow insights.Starting Price: $30K per year -
9
Xperience by Kentico
Kentico Software
Kentico is an award-winning provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources by delivering multichannel digital experiences using a hybrid headless approach. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster. Thanks to Kentico, marketers can craft consistent personalized customer journeys from awareness to advocacy using built-in low-code, no-code tools. They can experiment with new marketing channels and improve the maturity of their marketing ecosystem, while enhancing business and marketing agility. Kentico offers excellent Time-to-Market and Total Cost of Ownership (TCO), market-leading support, SaaS or on-premises deployment, and is backed by a global network of implementation partners.Starting Price: $11,880 / year -
10
SalesDirector.ai
SalesDirector.ai
SalesDirector.ai is a revenue data platform that helps B2B sales organizations scale by capturing and delivering intelligent sales data and analytics to the entire revenue stack. We capture email and calendar data from sales rep activity and cross-reference it with CRM data to deliver predictive insights about their pipelines, behavior and customer interactions. These insights are delivered directly to their CRM or can be visualized in their favorite BI tool (such as Tableau, Domo, Google Data Studio, Power BI or even Einstein Analytics). Armed with these predictive insights, sales organizations can accelerate and optimize their opportunity pipelines, increase their win-rates and power their entire revenue stack with reliable, intelligent sales data. SalesDirector.ai is used by leading companies like MongoDB, JD Power, Digital Map, Wicresoft and DeltaData.Starting Price: $29.00/month/user -
11
Skypoint AI Platform
SkyPoint Cloud
The Skypoint AI Platform is a powerful data and AI solution designed for regulated industries like healthcare, finance, and the public sector, enabling seamless data integration and advanced AI-driven automation. Built on an open-architecture data lakehouse, it consolidates structured and unstructured data into a single source of truth while ensuring governance, security, and compliance. The platform provides end-to-end AI capabilities, including business intelligence, AI agents, and copilots, helping organizations streamline operations and improve decision-making. By leveraging compound AI systems with specialized language models, retrievers, and external tools, Skypoint delivers tailored, intelligent solutions to meet industry-specific challenges.Starting Price: $24,995/month -
12
ZEPIC
ZEPIC
ZEPIC is an AI-infused Customer Engagement Platform that delivers hyper-personalized experiences throughout the customer lifecycle. With Zenie AI at its core, it unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to excel. The platform's built-in CDP offers a 360-degree customer view, driving intelligent audience segmentation and omnichannel activation. ZEPIC's award-winning, intuitive interface enables businesses of all sizes to create impactful marketing campaigns without the need for technical expertise— accelerating business growth.Starting Price: $30/month -
13
Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
14
Semeon Analytics
Semeon Analytics
Semeon can help you understand and prioritize large-scale employee, customer and marketplace feedback data from anywhere like social, surveys, reviews and CRM data. Our platform automatically extracts the most relevant multi-word concepts from your data, measures sentiment and generates insightful dashboards. Available in 10+ native languages, government entities, security and defense agencies, brands and organizations around the world rely on Semeon’s technology to improve customer experience and citizens’ life, reduce operational costs and drive growth.Starting Price: $1200/month -
15
Bloomreach
Bloomreach
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer. -
16
CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. -
17
Blueshift
Blueshift
Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. With 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth. -
18
Sphinx iQ3
Le Sphinx
Sphinx iQ 3 is the intuitive and efficient multi-channel survey solution to support you at every stage of your projects: from the design of your questionnaires to the analysis of results and their communication. Combining quantitative and qualitative approaches to data visualization, Sphinx iQ 3 makes your data speak to obtain a vision of results that is as synthetic as it is rich and precise. Sphinx iQ 3, is the innovative solution to get the most out of your studies and guide your decisions. Individualize your invitation messages. Develop your tailor-made forms (design, number of questions per page, types of questions, thank you message, etc.). Ask the right question to the right contact by scripting your form with conditional questions and referrals. Distribute dynamic and interactive questionnaires with a display adapted to different media, computers, tablets, smartphones, etc. for a better user experience (responsive design). -
19
ZoomInfo Marketing
ZoomInfo
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors. -
20
Intempt
Intempt Technologies
Intempt is the world's first Agentic Growth Platform for marketing and sales teams. It replaces 10+ fragmented tools with one unified workspace covering data, segmentation, analytics, experimentation, personalization, journeys, pipeline, scheduling, and meetings all powered by Blu, a suite of 9 specialist AI agents with 37+ skills sharing a single customer profile. Teams go live in under 10 minutes with no engineers required. Every agent action is a draft until approved, so your team stays in control. SOC 2 Type II certified. Saves teams $3K-$8K per month versus a fragmented stack.Starting Price: $18/month -
21
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
22
Acquia Cloud Platform
Acquia
The open digital experience platform for Drupal. Build, run, and optimize sites on Acquia Cloud Platform, the only DXP for Drupal. As the foundation of the only open DXP, we bring Drupal 9 to life with our leading expertise and industry-only tools. Whether you are migrating or replatforming, trust Acquia to turn possibility into reality. Our optimized workflows and best-in-class features help you build and manage modern applications, fast. Drag-and-drop functionality to build, preview, and launch personalizations. Leverage Acquia CDP to power all website interactions. Real-time adaptive targeting refines segments while A/B keeps audiences engaged with content that resonates. Create content, collect data, and build personalizations all within a single interface. Automatically recommend content based on what a user is currently viewing or has viewed in the past. Personalization's Drupal integration results in richer data collection and simpler content creation for personalization. -
23
Spotler
Spotler
Advanced e-mail marketing software Looking for software to professionally communicate with customers, members, prospects and other target groups? Then Spotler Mail+ is the right choice! Spotler Mail+ is user-friendly software for email marketing automation. With Spotler Mail+, you can easily: » Send beautiful newsletters » Set up automatic email campaigns » Create templates in your own style » Landing pages with forms » And much more! -
24
ReSci
Retention Science
We empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. Out with the old and in with the new. No more drips or series, just intelligent lifecycle marketing automation so you can achieve more in less time. Our platform uses artificial intelligence to automate your emails, outperforming rules-driven campaigns and saving you time—and headache. Some of the world’s most recognizable brands trust ReSci for performance and deliverability. Our AI makes 7 billion predictions each day. Our award-winning platform Identifies hidden patterns in your customer data to help make impactful data-driven decisions. We predict each customer’s purchasing intent, affinity towards a specific product, where they are in the purchasing cycle, and more. The first Customer Data Platform with AI predictions at its core. Manage your customer relationships and get insight into their behaviors and patterns, as well as see predictions for all your users. -
25
Tact.ai
Tact.ai
The next generation of CRM is human-friendly. Change sales behavior and improve effectiveness with simple nudges for your customer, reps and account teams that are powered by the only Edge AI platform designed to put sellers first. With generational leadership spanning three decades of CRM and enterprise software, a flexible engagement model and future proof technology, Tact.ai is the ideal partner for improving existing CRM today, while gaining control over your CRM footprint for a better tomorrow. Put sellers first with Tact Assistant. Deliver real-time tracking, easy data entry on the fly, actionable nudges and insights and productivity boosters in the only all-in-one user experience that makes reps more productive while also improving CRM adoption and governance. -
26
Social Hub.AI
Social Hub.AI
Based on innovative technologies such as Cloud-Native, AI-Agents and Web3, the integrated design of CRM, CDP and MA is adopted to help brands build Omni-channel consumer operation capabilities. Automate interactive conversations in AI Call, WhatsApp Messenger, and EDM to grow your brand. Integrate localized systems to collect data across omni-channel. Based on big data analysis and AI algorithm, brand One ID is formed. Create customer labels and 360° customer profile. -
27
Markopolo
Markopolo AI
Markopolo AI helps brands reach 30–40% more customers with hyper-personalized outreach that scales automatically. Its AI analyzes hundreds of behavioral signals to understand what each shopper cares about, then delivers perfectly timed 1:1 messages across email, SMS, WhatsApp, push, and voice calls. The platform identifies anonymous visitors, predicts intent 10–30 seconds ahead, and adapts communication dynamically based on customer actions. With individualized recovery journeys, companies routinely boost cart recovery rates, mobile conversions, and retention without adding headcount. Markopolo AI turns abandoned sessions into revenue by using psychology-driven triggers and multichannel intelligence. The result is a fully autonomous revenue engine that personalizes every touchpoint at scale. -
28
Insider One
Insider One
Insider One is an AI-powered customer engagement and omnichannel marketing platform that unifies customer data, personalization, predictive intelligence, and journey orchestration into a single system so teams can deliver real-time, personalized experiences across channels such as web, app, email, SMS, WhatsApp, push notifications, and site search without switching tools. It learns from customer behavior to predict interests and next actions, enabling marketers to segment audiences with precision, trigger automated journeys, and optimize campaigns with real-time AI that anticipates needs and maximizes engagement and conversions; it includes an integrated Customer Data Platform (CDP) that consolidates data from 100+ connectors to create unified profiles for tailored messaging and intelligent recommendations. Users can design and automate connected experiences on a visual canvas with triggers and conditions, run AB tests, and launch personalized interactions. -
29
Simon AI
Simon AI
Simon AI is an AI-powered marketing platform designed to help organizations activate customer data and automatically launch personalized campaigns across digital channels. It combines a composable customer data platform with autonomous AI agents that analyze customer behavior, contextual signals, and business data to create highly targeted marketing experiences. Instead of requiring marketing teams to manually segment audiences or run complex queries, Simon AI allows marketers to set business goals, such as increasing conversions, preventing churn, or driving repeat purchases, and the system’s AI agents handle the data preparation, insights generation, and campaign execution. It integrates customer, transactional, and contextual information such as browsing behavior, inventory availability, weather changes, social signals, and other real-world events to trigger relevant marketing actions in real time. -
30
Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth.
