Heap vs. JustControl.it vs. Zendesk Explore Comparison


Heap Contentsquare	JustControl.it GRAHAMSTOWN LIMITED	Zendesk Explore Zendesk	+
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			Related Products Code-Cube.io Code-Cube.io is the full-stack data collection observability platform that protects your dataLayer, tags and conversion data. It detects tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual QA by continuously auditing tracking implementations across websites and applications. Users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making, preventing wasted ad spend and maximizing campaign performance. 7 Ratings Visit Website TIMi The most efficient, sovereign & unified "on-premise" data platform available today. Think about the Azure data platform, but on steroids and 100% Sovereign. TIMi is an ethical solution: Zero Lock-In: We gain your trust through exceptional performance and service, not artificial vendor lock-in Fair price & No hidden fees & No price hikes TIMi is a leader in these fields: Data Preparation/ETL/BPA/BPM/ESB - automate the most complex tasks without code - Connect to everything: Sharepoint, SAP, Salesforce, Facebook, GAds, etc. BigData - 1 TIMi-server is faster than 267 Spark-servers - Process any volumetry at negligible infrastructure cost. Process billions of rows in a matter of seconds on a standard 2K€ server. - manage peta-byte Data Lakes AI/ML: We invented the 1st Auto-ML tool in 2007 TIMi is a horizontal solution used in any industry: Manufacturing, Telecoms, Banks, Supermarket chains, Defense, Gov. Also available in EU-hosted sovereign cloud. 68 Ratings Visit Website MikMak MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth 85 Ratings Visit Website Grafana Cloud Grafana Labs delivers the leading AI-powered observability platform, built around Grafana—the world’s most widely adopted open source technology for dashboards and visualization. Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Observability Platforms (3x) and furthest in Completeness of Vision (2025, 2026), Grafana Labs supports more than 25 million users and thousands of organizations, from startups to the Fortune 500. Grafana Cloud is the open observability cloud, built on open source, open standards, and open ecosystems. Powered by the LGTM stack—Grafana (visualization), Mimir (metrics), Loki (logs) & Tempo (traces)—it unifies telemetry in one platform for full-stack visibility across applications, infrastructure, and digital experiences. With the AI-powered Grafana Assistant and Adaptive Telemetry suite, teams detect and resolve issues faster, reduce wasteful telemetry spend, and gain real-time insights to ensure reliability. Native OTel support and 100s of integrations mean you can plug in existing tools & data sources. 860 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1). 89 Ratings Visit Website CallTrackingMetrics CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality. 938 Ratings Visit Website FirstPromoter Affiliate, influencer & referral management software in one platform. Connect your billing, set commission rules and launch same day. We integrate natively with Stripe, Paddle, Chargebee, Recurly, and Braintree. Every billing event flows through: upgrades, downgrades, renewals, refunds, and cancellations each adjust commissions automatically, so payouts always match revenue. Payouts can run fully auto-managed, or in bulk via PayPal and Wise. Tax forms (W-9/W-8BEN) are collected before money moves and invoices are generated on every payout, cutting out most of the admin that normally comes with running a program. Your promoters work from a dashboard carrying your brand, with their links, coupon codes, and earnings in one place. On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed. 64 Ratings Visit Website Google Cloud BigQuery BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process. 2,027 Ratings Visit Website New Relic There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications. 2,938 Ratings Visit Website Harmoni A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics. Looking for AI functionality? Harmoni can be used with or without AI. 16 Ratings
About Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.	About JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.	About Zendesk Explore provides analytics for businesses to measure and improve the entire customer experience. Building the best customer experience works better when it's driven by data. With Zendesk Explore, you get instant access to the customer analytics that matter—and the deeper understanding of your customers and business that comes with it. Customer support can happen anywhere—on email, chat, phone, or your social channels. It’s good to have a customer analytics tool that can keep up. Explore integrates data from every channel, so you can measure how customers interact with your brand without losing the thread. Explore comes with best practice dashboards and analysis built in, so teams of any size get the metrics that help them track towards success. You can analyze team performance, take stock of operational metrics, or get a better understanding of your customer experience. No matter what it is, Explore has a dashboard to get it done.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses and product teams seeking to optimize customer journeys, improve conversions, and gain deeper insights into user behavior through data-driven analytics	Audience Ad agencies and advertisers	Audience Companies that want to measure and improve the entire customer experience
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $500.00/year Free Version Supported Free Trial Supported	Pricing $750 per month Free Version Not Supported Free Trial Supported	Pricing $9 per agent per month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 3.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros I enjoy Heap's ability to constantly and closely track traffic within our websites and the behavior of the users visiting them. Heap provides very useful, easy to understand and analyze data to identify and correct potential flaws or track modules that can be improved within our web pages. Cons The learning cave of this software is steep, and its configuration is not the easiest. However, it has excellent tutorials and an exceptional technical support team.	Pros & Cons from Real Users Pros I like how JustControl.it matches data from third-party trackers with Facebook. It also efficiently groups your data by ads run from multiple accounts or within multiple campaigns or adsets. The tool is good at comparing data based on individual media buyers: you can always see where your operations go well and where they go wrong. One can also add custom calculated metrics that are otherwise unavailable with Facebook, such as IR, final profit, ROI, etc. You can also detect discrepancies between your FB data and your tracker, which helps a lot when it comes to media buying. In addition, it is very easy to distribute spending caps between different buyers, since you can see how much money has been spent on a certain country by all buyers at once. We are collaborating with a range of big clients dealing with billions of marketing metrics across a variety of digital trackers. Thus, we needed a centralized platform that would make it possible for us to consolidate our clients’ KPIs and ROIs in one place and, most importantly, give us a convenient and transparent tool to assess our internal results. We attained this goal with JustControl.it successfully and quickly. Cons As of now, it is impossible to exclude campaigns, ads, adsets. You can only add them, not exclude. I also lack the capability to add KPIs by day. Some of their integrations are still being improved and refined. I would certainly like to see fewer manual operations when I need to upload CSVs (I think it will come with time). As a relatively young service, the JustControl.it team regularly adds new features to the platform. Correspondingly, there might be some of them that haven't been introduced yet. But I believe that they will soon make an even better product.	Pros & Cons from Real Users Pros #1- Helps you understand the client's better. #2- Provides powerful customer analytics to analyze #3- Helps to build and improve structure based on customer needs. #4- Auto customer activity capture. Zendesk Explore provides built-in reports that helps us to analyse important information about our support resources. Flexible products. Reliable and productive software. It enhances our productivity with sales management tools. Customer friendly software. Powerful analytics. Easy to use and simple to learn. Cons #1- We had an overall positive experience. No cons. With an amazing update one issue was updated. Good software. No cons is there.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Contentsquare Founded: 2012 France www.heap.io	Company Information GRAHAMSTOWN LIMITED Founded: 2019 Cyprus justcontrol.it	Company Information Zendesk Founded: 2007 United States www.zendesk.com/explore/
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Categories Business Intelligence Supported Conversion Tracking Supported Customer Journey Mapping Tools Supported Data Visualization Supported Digital Analytics Supported eCommerce Analytics Supported eCommerce Tools Supported Marketing Analytics Supported Marketing Attribution Supported Mobile App Optimization Supported Product Analytics Supported Reporting Supported Visual Feedback Supported Web Analytics Supported	Categories Campaign Management Supported Data Analysis Supported ETL Supported Marketing Analytics Supported Marketing Attribution Supported Reporting Supported Web Analytics Supported	Categories Customer Experience Supported Marketing Analytics Supported Predictive Analytics Supported Reporting Supported Web Analytics Supported
Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Supported Email Reports Not Supported Financial Reports Not Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Supported Scheduled / Automated Reports Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Not Supported User Interaction Tracking Supported Show More Features Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Supported Visual Analytics Supported Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Not Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported	Marketing Analytics Features A/B Testing Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Not Supported Drill Down Not Supported Email Reports Not Supported Financial Reports Supported Forecasting Not Supported Marketing Reports Supported OLAP Not Supported Report Export Not Supported Sales Reports Not Supported Scheduled / Automated Reports Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Not Supported Show More Features Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Not Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Not Supported Text Analytics Not Supported ETL Features Data Analysis Supported Data Filtering Supported Data Quality Control Supported Job Scheduling Not Supported Match & Merge Supported Metadata Management Supported Non-Relational Transformations Supported Version Control Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported
Integrations Appcues Supported AppsFlyer Not Supported BigMarker Supported Evolv Al Supported Facebook Not Supported Feathery Supported Guideflow Supported Ketch Supported Oracle Maxymiser Supported PropellerAds Not Supported RestApp Supported Seam AI Supported SessionStack Supported Simon AI Supported Stackpile Supported Xplenty Supported Y42 Supported Zendesk Not Supported Zendesk Chat Not Supported interviewing.io Supported Show More Integrations View All 68 Integrations	Integrations Appcues Not Supported AppsFlyer Supported BigMarker Not Supported Evolv Al Not Supported Facebook Supported Feathery Not Supported Guideflow Not Supported Ketch Not Supported Oracle Maxymiser Not Supported PropellerAds Supported RestApp Not Supported Seam AI Not Supported SessionStack Not Supported Simon AI Not Supported Stackpile Not Supported Xplenty Not Supported Y42 Not Supported Zendesk Not Supported Zendesk Chat Not Supported interviewing.io Not Supported Show More Integrations View All 14 Integrations	Integrations Appcues Not Supported AppsFlyer Not Supported BigMarker Not Supported Evolv Al Not Supported Facebook Not Supported Feathery Not Supported Guideflow Not Supported Ketch Not Supported Oracle Maxymiser Not Supported PropellerAds Not Supported RestApp Not Supported Seam AI Not Supported SessionStack Not Supported Simon AI Not Supported Stackpile Not Supported Xplenty Not Supported Y42 Not Supported Zendesk Supported Zendesk Chat Supported interviewing.io Not Supported Show More Integrations View All 17 Integrations
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