Best Audience Intelligence Platforms in China
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Compare the Top Audience Intelligence Platforms in China as of October 2026
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What are Audience Intelligence Platforms in China?
Audience intelligence software is designed to help organizations gather deep insights into their target audiences by analyzing behaviors, preferences, and demographics across multiple channels. It uses data from social media, website interactions, and other digital touchpoints to build detailed audience profiles, allowing marketers to tailor campaigns for maximum relevance and impact. With tools for segmentation, sentiment analysis, and trend tracking, the software enables businesses to identify and respond to shifts in audience interests in real-time. Audience intelligence software also supports competitor analysis, providing insights into how target audiences engage with similar brands. Ultimately, it empowers companies to make data-driven decisions, enhance engagement, and create more personalized, effective marketing strategies. Compare and read user reviews of the best Audience Intelligence platforms in China currently available using the table below. This list is updated regularly.
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1
GWI
GWI
Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.Starting Price: £0/month -
2
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
3
Domo
Domo
Domo’s AI and data platform business is now part of Progress Software. Domo's cloud-native AI data readiness platform complements and significantly broadens Progress' data platform offerings, creating powerful synergies to deliver innovative, secure and scalable AI data readiness solutions worldwide. Together, these capabilities will help customers turn fragmented enterprise data and knowledge into governed, AI-ready intelligence, improving the security, governance and cost of AI-powered initiatives. Domo is the agentic platform for the intelligent enterprise, helping organizations connect, govern, activate, and distribute data and AI. Domo works with cloud data platforms including Snowflake, BigQuery, and Databricks to turn governed data into AI agents, apps, workflows, dashboards, and analytics. Its data foundation, activation, and distribution layers help teams build and deliver intelligence where work happens, with governance, security, and access controls across data and AI. -
4
Quantcast
Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. -
5
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
6
KPI6
KPI6.com
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.Starting Price: $15,000 based on usage -
7
Pulsar Platform
Pulsar
Pulsar is the world’s leading audience intelligence platform—harnessing rich data sets, AI and human minds – so our clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society. Design and run your own studies with a subscription to our cloud-based SaaS platform – with full training, account and customer success support. Engage our Research & Consultancy programs tailored to your business needs, leveraging our in-house team’s expertise to design and deliver insight reports and strategic guidance. Go beyond traditional social listening by combining it with audience segmentation. Apply audience intelligence to your listening - Pulsar is the only software on the market offering both social listening and audience segmentation in one seamless experience. Discover the main communities in your audience, and see how each of them talks about the same topic differently, to tailor your targeting approach. -
8
Acquigo
Xerago
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005.
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