Best Agentic Commerce Platforms in Europe

Your P&L is lying to you. Amazon takes its cut. Meta takes its cut. Your 3PL takes its cut. By the time your spreadsheet catches up, you've already made the wrong call. Iris Finance is the AI-native financial platform for consumer brands and operators. We pull Shopify, Amazon, Meta, Google, TikTok, QuickBooks, NetSuite, Xero, payroll, and banking into one live system, so you see exactly where your money is going, right now. What you get: True profitability by channel and SKU Daily P&L tracking AI cash flow forecasting Automated reporting Benchmarking against brands your size Built for the $1M–$500M brand that's moving fast. Think of getting your month-end close in minutes and knowing in real time if you're profitable. Focus on building your brand. We'll take care of the infrastructure.

BigCommerce is an open ecommerce platform that helps businesses build, customize, launch, and scale online stores across B2C, B2B, international, and multi-storefront commerce. The platform supports storefront design, checkout, payments, inventory, shipping, promotions, product data, analytics, apps, integrations, and developer access. Businesses can launch quickly with visual tools or extend deeper with APIs, custom code, headless commerce, and composable architecture. BigCommerce also supports complex products, regulated selling, subscriptions, hybrid B2B and DTC models, and multiple storefronts from one system. The broader Commerce ecosystem includes Feedonomics for product feed management and Makeswift for visual site building. Built for growing brands, enterprises, developers, and ecommerce teams, BigCommerce helps companies create flexible shopping experiences without forcing them into a one-size-fits-all platform.

Gorgias offers the leading customer support solution for Shopify. On average, it decreases your first response times by 30% and automates up to 30% of your support tasks. Unlike any other solution, our powerful integration allows editing/refunding Shopify orders directly within Gorgias, auto-respond to customers' inquiries with templates response (macros) including Shopify variables. And obviously to manage all your customer interaction (Facebook messages, social media comments, chat, email, etc.) from one place

fabric NEON is an agentic commerce platform built to help brands optimize their product catalogs for AI-driven search and discovery. It enables retailers to monitor how their products appear across AI engines like ChatGPT and Gemini. The platform analyzes catalog visibility, content depth, and intent alignment to identify optimization opportunities. With built-in monitoring, brands can benchmark performance using system and custom prompts. fabric NEON also accelerates product onboarding by enriching SKUs with intent-rich product data. Flexible integrations allow seamless activation across existing commerce stacks and data feeds. The result is faster time to market and improved conversion in AI-powered commerce channels.

Glance is a generative AI-powered commerce platform designed to transform how people discover and shop products by replacing traditional browsing with personalized, AI-generated experiences. It functions as an intelligent shopping agent that understands user preferences, predicts trends, and delivers hyper-personalized recommendations through dynamically generated visuals and content feeds. Instead of requiring users to search or scroll through products, it uses generative AI to create immersive, shoppable scenes tailored to an individual’s style, lifestyle, and context, turning each interaction into a curated discovery experience. It works by analyzing user behavior, preferences, and inputs, such as a selfie or selected styles, and then generating photorealistic images that show the user wearing different outfits or interacting with products. It allows users to visualize items in a personalized way before purchasing, effectively combining inspiration, styling, and more.

Ada is the omnichannel AI platform for customer service - built to automate, scale, and elevate CX across channels with generative AI agents. Trusted by global brands like Square, Pinterest, Canva, and monday.com, Ada has powered 5.5B+ interactions since 2016. Its AI agents deliver always-on, multilingual support across voice, messaging, and email, resolving up to 83% of inquiries instantly. Eliminate wait times with natural AI Voice, deliver personalized service via AI Messaging, and automate 70% of email responses. Ada combines automation and intelligence with enterprise-grade control, transparency, and security (HIPAA, SOC2, GDPR). Own your AI strategy end-to-end - train agents with Playbooks, measure ROI through CSAT and KPIs, and integrate seamlessly via APIs. Discover how Ada reduces costs and improves response times without compromising quality.

Mirakl is a leading enterprise marketplace and dropship platform that enables retailers, distributors, and manufacturers to expand assortment and accelerate eCommerce growth. Its unified platform powers third-party marketplaces, dropship operations, supplier catalog onboarding, retail media, and global seller payouts. Trusted by over 450 companies worldwide, Mirakl supports more than 100,000 sellers and processes billions in marketplace transactions annually. The platform helps businesses scale product selection without inventory risk while automating operations for greater efficiency and profitability. With Mirakl Ads, companies can unlock retail media revenue through AI-driven advertising solutions optimized for marketplace environments. Mirakl Connect links brands and sellers to the right marketplaces, streamlining onboarding and growth opportunities. Mirakl Nexus extends this ecosystem as the agentic commerce brain, connecting shoppers and merchants to AI platforms.

Alokai is a comprehensive Frontend as a Service (FaaS) platform built for composable commerce. It enables enterprises to create, deploy, and manage headless ecommerce storefronts without replatforming their existing backend systems. Alokai integrates seamlessly with leading commerce, CMS, and ERP solutions such as SAP, BigCommerce, commercetools, and Magento. Its production-ready storefront accelerates time to market with out-of-the-box integrations and customizable components. Businesses can modernize their frontend architecture while maintaining flexibility and reducing transformation risks. Alokai also provides tools for performance monitoring, security alerts, and continuous optimization. Designed for agility, it helps brands innovate faster while maintaining full control over their ecommerce stack.

Pipe17 flexible approach solves ecommerce operations problems at every stage of growth. Use the services you need today and add more when you need them. With Pipe17 DTC merchants can scale up their multi-channel business and increase their revenue without increasing their operational headaches. Pipe17 lets you manage your B2B and B2C channels, avoid stock outs and keep both channels running smoothly from a single dashboard. Pipe17 connects your Point of Sale systems with your ecommerce platform and 3PL to give your customers the ability to order online and pick up in store or order in store and deliver online. Integrating every system you need for your ecommerce business takes too much time and costs too much money. That’s why we’re here. Pipe17 is the simplest, fastest, most reliable way to connect two or more applications for synchronizing orders, inventory and products, whether it’s 1000s of orders a month, or 1000s of orders an hour.

Ballerine is an AI-powered merchant risk management platform that helps PSPs, banks, acquirers, PayFacs, fintechs, and marketplaces underwrite, onboard, monitor, and oversee merchants with less manual work. Its AI agents transform fragmented merchant data into real-time risk profiles so underwriters can focus on decisions instead of collecting information. It automates KYB and entity verification, UBO discovery, sanctions and adverse media screening, web analysis, MCC validation, ownership mapping, and compliance checks while keeping human review available for edge cases. During onboarding, Ballerine enriches submitted data with external signals such as reputation, reviews, regulatory mentions, ownership links, and traffic insights to build a 360-degree merchant view. Risk teams can configure workflows, approval steps, acceptance policies, alerts, and manual reviews around their own risk appetite.

Zowie is a Customer AI Agent Platform that enables enterprises to build, orchestrate, and continuously improve customer-facing AI agents across every channel. Designed for the agentic AI era, it replaces traditional clicks and menus with conversational interfaces that resolve issues, process refunds, manage orders, and handle complex workflows automatically. The platform allows teams to create powerful AI agents without heavy coding and deploy them across chat, email, voice, and social channels. Zowie Intelligence powers each interaction with deterministic, auditable logic to eliminate hallucinations and ensure enterprise-grade accuracy. Businesses can monitor every conversation in real time, audit performance, and coach agents for ongoing improvement. With multilingual support in over 70 languages and consistent brand alignment, Zowie ensures seamless global customer experiences.

​Rufus is Amazon's AI-powered shopping assistant integrated into the Amazon Shopping app and on Amazon.com, designed to assist customers in making informed purchase decisions by answering a variety of shopping-related questions. By tapping the Rufus icon or button, users can inquire about product details, receive comparisons, and obtain personalized recommendations, enhancing their overall shopping experience. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus delivers comprehensive and up-to-date responses to user queries. Additionally, Rufus offers features like price history tracking, allowing users to view product price trends over time, and aiding in identifying genuine deals during sales events. Rufus aims to provide a conversational shopping experience that saves time and helps users make more informed purchasing decisions. ​

LiveX AI delivers human-like, agentic AI assistants designed to increase retention, drive revenue growth, and reduce support costs for B2C and DTC brands. Its AI agents, available across chat, voice, email, search, QR codes, SMS, and in-app messaging, engage users empathetically to resolve issues, update accounts, recover carts, guide purchases, and even proactively prevent churn with personalized, real-time interactions. Supporting full customer journey coverage, from pre-sale assistance and onboarding to loyalty and support, these agents achieve up to a 35% reduction in churn and over 90% self-service resolution rates, turning customer experience into a scalable growth engine. The platform features omnichannel reach, fast deployment, enterprise-grade reliability, and integrations with tools like Zendesk, Shopify, HubSpot, Salesforce, and Google Cloud. LiveX AI also empowers human agents through real-time assistance.

Envive AI is an agentic revenue engine built to transform static online stores into dynamic, learning commerce ecosystems by deploying an ensemble of specialized AI agents that work together to guide shoppers, personalize search, and enrich product discovery in real time, all while maintaining brand voice, safety, and compliance. Its Sales Agent helps visitors find exactly what they need through natural language understanding and continuous learning from real shopper behavior, reducing confusion points and abandoned carts, while the Search Agent interprets complex queries like “durable under $100” and eliminates keyword guesswork to surface relevant products quickly. Envive also includes data enrichment that continuously repairs, structures, and enhances product catalogs so that agents can deliver accurate recommendations and support higher visibility across search and generative channels, improving shopper confidence and conversion.

Visa Intelligent Commerce is an AI-driven commerce infrastructure that enables intelligent agents to securely discover, recommend, and complete purchases on behalf of consumers within the Visa network. It provides end-to-end capabilities that support personalized shopping experiences while embedding secure payment functionality directly into AI-powered environments. It provisions agent-specific payment tokens and lifecycle management tools so authorized AI agents can transact safely according to user-defined permissions and controls. It is designed to accelerate AI commerce by combining Visa’s global payment reach with built-in protections against fraud, disputes, and unauthorized activity, helping merchants deliver seamless and trustworthy transactions. Through integrated APIs and secure infrastructure, developers can embed Visa payment credentials into AI applications, enabling autonomous agents to search, shop, and pay while maintaining transparency.

Link is a digital wallet developed by Stripe that is designed to streamline online checkout by allowing users to securely store and reuse their payment information across multiple websites. It enables customers to save credit or debit cards, billing details, and shipping addresses in a single account, which can then be automatically filled in during purchases wherever Link is supported, eliminating the need to repeatedly enter payment data. Its core purpose is to create a faster, frictionless checkout experience that improves convenience while maintaining secure transaction handling. Link supports multiple payment methods beyond traditional cards, including bank payments, buy-now-pay-later options, and certain international payment systems, depending on availability. It also provides account-level features such as subscription management, allowing users to view active subscriptions, update payment methods, and track recurring charges in one place.

Sophi is an end-to-end agentic commerce platform that guides users from discovery to purchase through real-time, conversational experiences. It replaces keyword-based search with intent-driven dialogue across web and app environments, understanding what customers mean, not just what they type. Instead of making search feel like a task, Sophi helps it feel like a conversation, pinpointing shopper needs in real time like a top salesperson. It reads shopper context and product details to surface relevant options, dynamically reorder results, explain choices, and recommend products across brand-owned websites and mobile apps. Its semantic understanding helps product listing pages become interactive sales conversations, especially for fashion, beauty, home, and large-scale ecommerce catalogs, where choice overload can hurt conversion. Sophi integrates user memory mapping with semantic product understanding to capture intent, behavior, and context.

Agentcard gives AI agents a safe way to pay for things online by issuing disposable virtual Visa cards built for agent workflows. Instead of sharing a real card in chat or making a human finish checkout, users can create single-use cards with fixed spend limits that self-destruct after one authorized payment. Agentcard is designed around control: a human approves every card and every charge, real card details are never shared with the agent, and users receive notifications when an agent tries to create a card or make a payment. It works with ChatGPT, Claude Desktop, Claude Code, OpenClaw, Cursor, and MCP-compatible agents through one-click integrations, an MCP server, CLI tools, REST API, Chrome Extension, and admin tools for companies. Agents can create cards, check balances, list transactions, close cards, and use cards to complete online purchases while the user stays in control.

Aigency is an agentic commerce platform. We host a parallel, agentic version of your store on your own domain (ai-yourbrand-com) that receives the shoppers AI assistants like ChatGPT, Gemini, Claude, and Perplexity send you. Instead of a static page, that traffic lands in a conversation that answers the product, price, and fit questions shoppers and AIs actually ask, with a working path to buy, and checkout stays on your site, on your terms. Under the hood it is a system of agents that crawl, structure, render, monitor, and transact, running off-site in parallel to your store: no re-platform, no migration, live in days. A control and policy engine sets the rules for what the agents can recommend, what they must never say, and where they route shoppers. Every question the agent answers becomes demand data you never see inside ChatGPT. The entry point is a free scan at aigency.ai that shows where ChatGPT is already sending your traffic and what those shoppers land on.