Best Ad Server Software

Compare the Top Ad Server Software as of September 2026

What is Ad Server Software?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software currently available using the table below. This list is updated regularly.

  • 1
    Epom

    Epom

    Epom

    Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.
    Starting Price: $250 per month
  • 2
    AdButler

    AdButler

    Sparklit Networks

    AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.
    Starting Price: Starts at $179/month
  • 3
    Income Access

    Income Access

    Income Access

    Income Access provides marketing technology and a full suite of digital marketing services to the iGaming, lottery, crypto and forex industries. Our mission is to help companies and affiliates in these and other industries build long-term, profitable, and sustainable business relationships. Since 2002, Income Access has partnered with over 300 brands and connected with over 25,000 key affiliates and publishers. We use our own proprietary affiliate marketing software solution and offer in-house digital marketing services in order to help our partners achieve growth in their customer acquisition, gain better exposure for their brand, and maximise revenues. At Income Access, we are a software company, marketing agency, and affiliate network all rolled into one. Contact one of our industry experts today to learn more!
  • 4
    Clickio Consent
    Clickio Consent is the leading Consent Management Platform (CMP) for Publishers. As a Google Certified CMP and IAB Europe Transparency & Consent Framework Certified, Clickio Consent is dedicated to helping website owners fully comply with the latest global privacy policies (GDPR). With a decade-long commitment to serving digital publishers, Clickio Consent integrates essential features to optimize Consent Rates while prioritizing user clarity and choice. Among its exclusive features, Clickio Consent offers easy paywall integration or a one-click Built-In Paywall (“Consent or Subscribe” model), providing end users with a transparent and user-centric experience. Clickio Consent performance is easily tracked through our intuitive platform, providing clear Real-Time Consent Insights. Moreover, customizable features such as design, language, and additional functionalities like vendor list management or A/B Testing are available.
  • 5
    Bannerflow

    Bannerflow

    Bannerflow

    Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.
  • 6
    AdServe

    AdServe

    AdServe Digital Signage

    Self installed or a complete turn key installation by our Australia wide network of resellers. All you need is a TV and a wifi network to start displaying digital menu boards! An AdServe unit can connect to any TV or display with an HDMI video port (No need for smart TV’s), from then on it never has to be touched again. Wifi is only required for content updates (private routers, local and mobile hotspots are ok) and content is stored using flash memory within each AdServe unit. Wirelessly downloads and displays content created in or uploaded to the AdServe cloud. Free lifetime access to the online software that allows you to schedule and create content. Free Insertion of menu items/logo’s and creation of basic ads. From small food outlets and retail to large restaurants and registered clubs, Over the past 3 year’s 1000’s of our Android units have come online and 100’s Australian businesses started benefiting from the cost savings and convenience of digital menu boards.
    Starting Price: $3,000 one-time payment
  • 7
    MarfeelPress
    All-in-one platform for bloggers and editors on WordPress. MarfeelPress has all the features you need to drive more reader engagement, increase your ad revenue, and gain complete control of your mobile website. One WordPress plugin. One complete mobile website. Deliver an app-like experience with features such as swipe, relevant push notifications, and recirculation strategies to increase your traffic and page views. Keep complete control of the look and feel of your mobile website: set your colors, upload your logo, and add your favorite analytics and commenting systems. Give your readers what they demand: blazingly-fast page speed and load times. This decreases your website bounce rate and supercharges your SEO. Profit from Marfeel’s sophisticated algorithms, including real-time bidding and server-to- server header bidding. Access global deals with industry-leading SSPs and ad networks.
  • 8
    Aroscop

    Aroscop

    Aroscop Tech

    Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
  • 9
    Spiny

    Spiny

    Spiny.ai

    Supercharge your ad monetization efforts with our end-to-end header-bidding technology built for digital publishers. Go beyond content analytics with Publisher Intelligence, which combines human and machine intelligence to help you publish smarter and maximize revenues. Get a clear picture of your entire business in real-time with unique publishing metrics and projections to keep you in the know. Comprehensive editorial, distribution, revenue and subscription analytics. View revenue and subscription metrics broken down by writers, categories, traffic sources and much more. Analyze your authors, audiences, and revenue performance in real-time. Consider instant alerts to enable you to adjust editorial strategies on the go.
    Starting Price: $499 per month
  • 10
    Thunder Experience Cloud

    Thunder Experience Cloud

    Thunder Industries

    The first open, people-based ad server, Thunder Experience Cloud enables brands to achieve the right consistency, relevancy, and frequency for their ad experiences across screens. Our best-in-class campaign management suite gives brands complete control from creative build to strategy to ad serve to reporting. Thunder helps brands, like you, solve for bad customer ad experiences with consistency, relevancy, and frequency. We create a good ad experience with our four pillars of People-Based advertising: Identity. Creative. Personalization. Measurement. With a cross-device graph for identity, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) solution for strategic creative personalization, and experience measurement for tracking ad delivery and total experience, we deliver enterprise-level ad serving all from one convenient platform, the Thunder Experience Cloud.
  • 11
    NT Programmatic Platform
    The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.
  • 12
    Peak DSP

    Peak DSP

    Peak DSP (by Edge 226)

    Edge 226 is a global provider of data-driven tech solutions, focused on providing its clients with smart tools for quality and transparent user acquisition. Edge’s leading product is Peak DSP, a Performance-Driven DSP that enables programmatic buying for quality user acquisition and re-engagement. Peak DSP offers: • An AI-driven algorithm optimizing and predicting install & post-install events: registrations, subscriptions, purchases or any other action • Data-based targeting with Lookalike Audiences, External User Data and Audience Match • Direct integrations: ­ Owned & operated and direct apps ­ Mobile device manufacturers & carrier-based supply ­ Over 35 of the world’s top SSPs • All verticals and environments: Gaming, shopping, utilities, sports (etc.) campaigns across in-app, mobile web and desktop • Multiple creative types: ­ Rewarded video ­ Playable ads ­ Banners, native ads & text ads ­ HTML/Rich Media ­ JavaScript tags
  • 13
    Ezoic

    Ezoic

    Ezoic

    Ezoic is a platform that allows digital publishers to streamline and automate the optimization of their ads, layouts, infrastructure, and more. Publishers use Ezoic to manage website performance and capitalize on opportunities to grow traffic and revenue. Ezoic empowers publishers using real artificial intelligence. This includes the ability to collect important data and automate decisions that improve visitor experiences, SEO, site speed, and website revenue. Ezoic re-invests in customers via grants and other investments. Over $12.4M committed to customers to fund further site growth. Avg. sites see 50-250% growth in revenue and 90% YoY growth in traffic. Ezoic Levels provides the best ad partners and guarantees highest earning display ads available. Built for every size and type of site. Ezoic guarantees the highest revenue and best UX.
  • 14
    Adform

    Adform

    Adform

    The Integrated Advertising Platform. Enterprise software for advertisers & agencies. A full suite of complementary tools which allow you to identify, track and engage with your audience across a wide range of different channels. We have built the most open and transparent advertising technology platform on the market. Each product delivers strong stand-alone capabilities and can be seamlessly paired with the rest of our advertising platform for enhanced results. All backed by an open approach that integrates with other leading technologies and services to help you secure maximum results. We deliver local service with a global footprint as one of the world's largest private and independent advertising technology companies.
  • 15
    Flashtalking

    Flashtalking

    Flashtalking

    Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement. Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface. Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging. Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights.
  • 16
    Sizmek Ad Suite
    At Sizmek by Amazon, we believe creating impressions that inspire is vital to building meaningful, long-lasting relationships with all your audiences. We provide you with powerful solutions so your creative and data work together in all new ways, optimizing campaigns across all media. Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year. Sizmek Dynamic Creative Optimization (DCO) provides you with the ability to create hundreds—even thousands—of ads, all personalized to your specific audiences. Enhance your messaging’s relevance and boost your campaign performance with Sizmek Ad Suite.
  • 17
    SpotX

    SpotX

    SpotX

    The Video Advertising Platform that Unifies TV, OTT, and Digital Video. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Streamline all demand and maximize revenue in a single, unified platform. Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens. Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory. Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs. Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield. Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
  • 18
    Addrelevance

    Addrelevance

    Addrelevance

    Addrelevance enables superior retargeting (+50% display ads CTR, branded content efficiency, conversion rates, and email or subscription campaigns). The data solution, powered by AI, is able to accurately predict individual users' buying profile (website visitors). By understanding what value proposition and call to action makes each individual click and take action, the most personalized version of an ad or content can be served. Fast and easy implementation. We capture the behavioral data of each unique visitor of a website. Our algorithm predicts the decision making profile of each visitor. Our clients show the most relevant ad or content, based on our predictions. You are a sales director at a publisher wanting to maximize your digital ad revenue. You're an experienced marketer looking to improve your retargeting, email, ad and personalization campaigns. You're a campaign manager looking to generate the same number of leads with a reduced budget.
  • 19
    diDNA

    diDNA

    diDNA

    diDNA is the ad management platform designed for everyone on the supply side of the ad ecosystem including publishers and ad tech partners. Maximize ad revenue through a holistic approach including core ad tech, access to 70+ demand partners, and a dedicated team. The results speak for themselves, 95% fill rates, 98% viewability, 100-150% ad revenue increase, $5 average RPM, and improved site load times. All that combined with fully transparent, real-time reporting built for practical use. The one platform to optimize all of your digital ad inventory through proprietary ad technology, brand safety features, and access to premium demand. diDNA offers an enterprise ad management platform that optimizes all digital ad inventory for publishers through proprietary core ad technology. By utilizing machine learning and artificial intelligence to power our rules engine, we can support and empower publishers by generating the maximum ad revenue while simplifying the process.
  • 20
    Be Addy

    Be Addy

    Be-Addy!

    Be Addy offers you an easy to use dashboard for your multi-channel media strategy. But more important to make your strategy leading instead of the campaigns. We help you to setup your strategy based upon marketing layers and allocate budgets to your channels and set KPI's. Now you get the control, schedule and we provide insights about what the best media mix is and collaborate with your digital team to improve your ROI on every single media plan. Create your multi-channel media plan and add your strategy to it. Allocate the budget and create your campaigns through BeAddy. Now you are in control with one easy-to-use dashboard. Schedule your online media plans throughout the year. Allocate your budgets towards the channels and forecast your spend. Save your media plan as a template to reuse it in the future.
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