Analytics
Google Analytics
Powerful web analytics to understand your customers and grow your business.
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44+ Analytics Tools
Analytics tools help you track what visitors do on your site, see where they give up before completing a goal, record their sessions, and map where they click. Some tools cover all of these together; others focus on one job. Tools built for Conversion Funnel Analysis track traffic and goals. Others add session recordings and click maps on top. A third group targets product teams working across the full user journey.
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All Analytics tools
Showing 1 to 12 of 45 tools
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Analytics
Mouseflow
AI-powered behavior analytics to uncover user friction and optimize website UX for higher conversions.
Analytics
Microsoft Clarity
Free AI-powered heatmaps and session recordings to understand user behavior on your site and apps.
Analytics
PostHog
Dev tools that empower product engineers to build successful products with a unified product and data platform.
Verified
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Analytics
DataGPT
The highest evolution of conversational AI analysts delivering advanced analytics and proactive insights without SQL expertise.
Analytics
Datawrapper
An online platform for creating responsive, accessible charts, maps, and tables.
Analytics
42 Technologies
Managed retail data and analytics platform unifying retail brand data into a single trusted warehouse.
Analytics
Databricks
Unified data and AI platform for enterprises to manage data, analytics, and AI workloads on an open lakehouse architecture.
Analytics
Mapbox
A developer-focused location data platform offering customizable maps, navigation, search, and geospatial data services.
Analytics
Nagios
Enterprise IT infrastructure monitoring software providing visibility across servers, networks, applications, and logs.
Analytics
Webtrends Analytics
Webtrends Analytics provides detailed digital analytics for Microsoft 365, SharePoint, and custom web applications to measure adoption,
Analytics
Splunk
Enterprise data platform for security, observability, and AI-driven operational insights.
All 45 tools in this category, A to ZShowHide
- 42 Technologies
- Akkio
- Alteryx
- Chartbeat
- Chartio
- Coupler.io
- Crazy Egg
- Dareboost
- Databox
- Databricks
- Dataddo
- DataGPT
- Dataiku
- DataRobot
- Datawrapper
- Delve AI
- Fullstory
- Geckoboard
- Google Analytics
- Grapple
- Heap
- Hotjar
- Klipfolio
- LogicMonitor
- Lookback
- Macky
- Mapbox
- Maze
- medallia
- Microsoft Clarity
- Mouseflow
- Nagios
- Pingdom
- PostHog
- Qlik
- Qualtrics XM
- Rose
- Ruler Analytics
- ShortsMonkey
- Sisense
- Smartlook
- Splunk
- Teclaz AI Analytics
- Webtrends Analytics
- Yellowfin BI
3 decisions
How to choose Analytics tools
Microsoft Clarity is free with no traffic limits and no paid tier above it. Google Analytics also has a free plan and covers conversion tracking and traffic analysis. Mouseflow and PostHog add maps of where people click and session recordings on top of analytics, both with free starting plans. DataGPT sits at the other end: its entry plan starts at $10,000 for three months, aimed at teams that want to query large datasets in plain language without writing code.
Microsoft Clarity
Google Analytics
Mouseflow
PostHogFree plans and what they actually include
Microsoft Clarity is free with no session cap and no paid upgrade path, which makes it the only tool here that costs nothing regardless of how much traffic a site gets. It includes session recordings, maps of where people click, and AI-generated summaries. Google Analytics is also free at its base level and covers conversion tracking, traffic sources, and audience data. PostHog has a free tier with session replay and the ability to turn features on for a subset of users. Mouseflow has a free plan too, but it caps the number of sessions recorded each month, so larger sites will hit that ceiling quickly.
How much technical work is involved
PostHog is built for product engineers. It covers analytics, session replay, error tracking, and switches that turn a feature on for some users, but getting the most from it takes technical setup. It can also run on your own servers. Microsoft Clarity and Google Analytics are easier to start with: add a snippet of code to a site and data begins flowing. DataGPT lets non-technical users ask questions about their data in plain language without writing code. Its entry price is $10,000 for three months. Alteryx starts at $250 per user per month and also requires training for its more advanced features.
What each tool does not publish
Webtrends Analytics, Splunk, medallia, and Dareboost all list custom pricing only and give no figure without a sales call. Splunk and LogicMonitor are built for enterprise IT monitoring. Neither covers session recording or funnel tracking, so the missing price is worth noting before spending time on a demo. Dareboost focuses on page speed and site quality rather than recording sessions or mapping clicks. Tools that show their plans openly include Microsoft Clarity at no cost, PostHog with its free tier, and Mouseflow with plans from $0 upward.
Alteryx
Webtrends Analytics
Splunk
Dareboost
LogicMonitor6 questions
Frequently asked questions
Which analytics tools are completely free to use?
Microsoft Clarity is free with no traffic limits and no paid tier above it, covering session recordings, maps of where people click, and AI summaries. Google Analytics has a free plan that handles conversion tracking and traffic analysis. PostHog also starts free, with session replay and feature controls included. Mouseflow has a free plan but limits how many sessions it records each month.
Which tool is good for seeing where visitors give up before they buy?
Google Analytics, Microsoft Clarity, and Mouseflow all cover seeing where visitors give up before they buy. Microsoft Clarity adds session recordings and click maps at no cost. Mouseflow captures every session without sampling, so no visits are missed in the data, though its free plan caps monthly sessions. Google Analytics focuses more on traffic sources and conversion events than on replaying individual visits.
Which tools record what visitors do on screen?
Mouseflow, Microsoft Clarity, and PostHog all record visitor sessions. Microsoft Clarity does this for free with no cap on traffic. Mouseflow records 100% of sessions without sampling but limits recordings on its free plan. PostHog includes session replay on its free tier alongside its product analytics features. All three also include maps of where people click on a page.
Is there an analytics tool that works without coding knowledge?
DataGPT lets you ask questions about your data in plain language, no code required. The catch is cost: its entry plan is $10,000 for three months. For most readers, Microsoft Clarity and Google Analytics are the practical no-code starting points. Both use a short code snippet to set up, and Microsoft Clarity adds AI-generated summaries that explain what the data shows without manual digging.
Which tools suit teams that want to explore data visually?
Google Analytics and DataGPT both cover data visualization. Google Analytics includes customisable dashboards and is free at its base level. DataGPT offers a data navigator interface and proactive alerts when trends change, but starts at $10,000 for three months. This sits outside the session recording and funnel work that most readers come here for, so it may not be the main reason to choose between these tools.
Do any of these tools keep data on your own servers?
PostHog can be run on your own servers so data never leaves your infrastructure. It is open-source, so the code can be inspected. Webtrends Analytics also offers on-premises deployment, keeping data inside your own environment. Its pricing requires a sales call and it is built specifically for Microsoft 365 and SharePoint rather than general website analytics.