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AI-powered behavior analytics to uncover user friction and optimize website UX for higher conversions.

Automatically capture every user interaction for faster, better insights to boost conversions and retention.
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Heap automatically collects comprehensive user behavior data across all digital platforms without engineering effort. It combines quantitative analytics with qualitative tools like session replay and heatmaps to uncover hidden opportunities and improve customer experiences.
Updated Oct 17, 2026.
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Sense Chat makes it easy for anyone to get started with analytics, no matter their experience. Skip the learning curve and lengthy onboarding—and go straight to insights.
Product Analytics lets you track all the user behavior you know — and see all the user behavior you don’t. Find out how product analytics can help your business.
Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following.
Get full context on every user action with integrated session replay.
Heap directs you to the exact point in a session that you care about, saving you time and effort.
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business.
Heap’s data science tools show you the alternate paths users take, the amount of effort it takes users to get through any flow, and the events that most correlate with conversion and retention. Automatically.
Other solutions give you quantitative or qualitative tools. Heap integrates the two, giving you complete visibility into everything your users do.
Heap’s Journeys gives you a visual map of every path users take through your product, and includes numbers and conversion rates for each path and step.
As you construct Journeys, data science suggest key user actions for you to add.
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