Build AI agents that already sound like you
Describe the job in plain English. Every agent reads your Brand Kit before its first run, connects your tools, and ships without a build step. No prompts, no chains, no Python.
Brand-aware by default
Every agent reads your Brand Kit before its first run. Voice, tone, colors, and approved examples, locked in automatically.
No code required
Describe the agent in plain English. Simplified translates intent into a running workflow. No prompts, no chains, no Python.
1,200+ integrations
Connect Slack, Notion, Meta, Google Ads, Stripe, or any HTTP endpoint. Agents read from where your data already lives.
One brand. Every agent reads it.
Upload your logo, color palette, fonts, and tone guide once. Every draft, from every agent, is measured against it before anything ships. Brand accuracy, not brand guidelines.
- Voice & tone locked per workspace
- Logo + palette imported automatically
- Past approved posts as style reference
Describe once. Runs forever.
Write a brief in plain English: what the agent should do, how often, and in what voice. Simplified turns that into a live, running agent. No DAGs. No playbooks. No YAML.
- Natural language → live agent in minutes
- No node editors or trigger chains
- Test in sandbox before you deploy
Plug into your stack. Not around it.
Agents read from where your data already lives. 1,200+ native connectors. HTTP endpoints and MCP for anything bespoke. No middleware, no Zapier in between.
- 1,200+ integrations out of the box
- HTTP + MCP for custom tools
- Per-agent permission scoping
Approve by asset, not by agent.
Most agent platforms give you one approval switch for the whole agent. Simplified scopes it down further: set a confidence threshold per post, per email, per ad. Anything below your bar queues for review. One tap on the nightly digest, and every action stays logged, auditable, and reversible.
- Per-asset approval thresholds, not just per-agent
- Nightly approval digest in Slack or email
- Full audit log per agent run
Iterate freely. Roll back instantly.
Every agent has a full version history. Change the brief, update the tools, adjust the schedule, then deploy. One click to roll back to any prior version if something breaks.
- Full version history with diff view
- 1-click rollback to any version
- Deploy with zero downtime
From brief to running agent in minutes.
Describe the job
Write what the agent should do in plain English. Who it is, what it ships, how often, and in what voice.
Connect your tools
Pick from 1,200+ integrations or add a custom HTTP endpoint. The agent reads and writes to the tools you already use.
Test before you ship
Run the agent in sandbox mode. Review the draft output, tweak the brief, and confirm it's on-brand.
Deploy and monitor
Set a schedule, configure approval thresholds, and let it run. Review the nightly digest or check the run log.
Connects with the tools you already use.
1,200+ integrations: native connectors, HTTP endpoints, and MCP. No middleware required.
Questions about the Agent Builder
Everything you'd want to know before you deploy.
Do I need to know how to code to build an agent?
No. You describe the agent's job in plain English: what it should do, how often, and in what voice. Simplified turns that into a running workflow. No prompts, no chains, no Python required.
How is this different from a general-purpose AI agent builder?
General-purpose agent builders assume you'll design the workflow yourself: nodes, prompt chains, trigger logic. Simplified starts from a brief instead of a blank canvas. Describe the job, and the agent reads your Brand Kit automatically, so drafts already match your voice, colors, and past approved work before you review anything.
Does the agent match my brand voice automatically, or do I have to train it?
Automatically. Upload your logo, colors, fonts, and tone guide once, and every agent checks its output against that Brand Kit before anything ships. There's no separate training step per agent.
How long does it take to build and deploy an agent?
Most agents take under 5 minutes to configure: write a brief, connect 1-2 tools, set a schedule, and deploy. More complex agents with branching logic or multiple integrations may take 15-20 minutes.
Can I control what the agent is allowed to do?
Yes. Each agent has a scoped permission set. It only has access to the tools and data sources you explicitly connect. You can also set approval thresholds so anything below your confidence bar queues for review before shipping.
What happens if an agent makes a mistake?
Nothing ships without your approval unless you've enabled auto-ship mode. If an agent does ship something that misses the mark, you can roll back to any prior version with one click and adjust the brief.
Can I use the Agent Builder to build agents for my clients?
Yes. On Fleet and Agency plans you can package agents as apps, share them with clients, and optionally list them in the Simplified marketplace. Each client workspace is fully isolated with its own brand kit and approval flows.
Which integrations are available?
Over 1,200 native integrations including LinkedIn, Meta, Google Ads, Slack, Notion, HubSpot, Stripe, GA4, and more. You can also connect any HTTP endpoint or MCP-compatible tool for anything not in the catalog.
Your first agent is minutes away. Get started.
Start with Riley. Add the fleet when you're ready.