The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. This is carried out under the slogan “Enjoy, it’s from Europe”, which aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with the EU promotion policy.
Apply for funding
Submit your proposal by 23 April 2025
Steps for submitting a funding proposal, types of promotion programmes and common mistakes
Information on which organisations, products and schemes are eligible for funding
How to manage your project
Guidelines on the contractual management of your project and reporting
Instructions for the use of the “Enjoy, it’s from Europe” signature
Support for EU exporters to enter new markets
Food and beverage market research reports for various countries outside the EU
Resources for the protection of intellectual property rights (IPR) on export markets
Support services for the internationalisation of EU businesses
News
Apply by 9 February to join EU Agriculture and Food Commissioner Christophe Hansen in the Japan delegation of senior representatives from the EU agri-food sector.
The 2025 promotion policy work programme adopted today by the Commission is designed to develop new market opportunities for EU farmers and the wider EU food industry, as well as to help them secure their existing business.
We are looking for agri-food and marketing experts to evaluate EU funding proposals for promotional campaigns. Discover what are the eligibility criteria, benefits and how to apply!
Discover the successful campaigns selected under the 2024 Promotion of agricultural products funding opportunity.
Publications
The Food and Beverage Market-Entry Handbook: Vietnam
The Food and Beverage Market-Entry Handbook: Indonesia
This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Thai market.
This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Australian market.