We would rather be shipping features.
Postede helps builders turn real product work into social posts without letting marketing take over the work worth talking about.
Two channels. Same problem.
@TheDevDad built an audience of roughly 7,800 people by showing up as a real builder. Jesse is building in public too as @JessePeplinski while his X audience has grown from about 170 followers to 844 in a few weeks by talking with founders, engineers, and indie SaaS builders.
Different platforms, same lesson: people respond to real work, real context, and a builder they can trust. The hard part is doing the distribution work every time without letting it take over the product work.
TryLaunchLoop became Postede.
We have spent close to 10 years looking for the right project to make together. We have shipped projects, chased ideas, and kept coming back to the same problem: shipping is only half the loop.
We started building TryLaunchLoop on May 22, 2026 with a simple idea: turn commits into content. As the product grew beyond commit logs, the original name stopped fitting. We renamed it Postede on September 25, 2026.
The name changed, but the problem did not. We both need a way to capture context while it is fresh, turn it into useful social posts, and get back to the next product decision. Read the rename announcement.
Distribution should feel like part of shipping.
If you are an indie SaaS builder shipping in public, Postede is meant to help every commit, screenshot, and product decision become a real chance to reach customers without pausing the product.