For bookkeepers & tax advisers
You do not have a marketing department, and you should not need one.
Pillr reads your website and turns it into a month of posts in your own voice: deadline nudges, plain-English answers to the questions clients ask, and the odd reminder that a real person does the books. You approve the batch, then it schedules everything and answers the comments while you get on with client work.
Why small practices go quiet online.
None of this means you are bad at marketing. It means you are busy doing the actual work, which is exactly the gap Pillr fills.
You are the marketing department
There is no marketing team down the corridor. There is you, the client work, and whatever energy is left at the end of the day.
Evenings go on client work
The hour set aside for writing a post goes on a reconciliation that would not balance. Captions never reach the top of the list.
MTD updates take hours to write up
Making Tax Digital and deadline changes are exactly what clients need to hear from you, but turning them into clear posts is an unpaid writing job.
Price competition makes visibility count
When someone cheaper is always a search away, clients pick the practice that looks credible and present. A silent page hands them a reason to shop around.
Word of mouth stalls at your page
Referrals still look you up before they call. An abandoned feed can make a warm recommendation go cold, even when your work is excellent.
DIY design tools eat weekends
Templates, fonts, resizing for every platform. What was meant to be a quick job swallows a Sunday afternoon, and the result still looks homemade.
LinkedIn first, because that is where referrals come from.
Most of your best clients arrive through accountants and business owners who already know your name. Pillr leads on LinkedIn and covers the local channels too.
- Where the accountants, advisers and business owners who refer you spend their time. Deadline reminders and plain-English explainers in your own voice, posted consistently.
- Where local trades and small-business owners genuinely look for a bookkeeper near them. The same approved posts, published without extra work, on Business and Firm plans.
- The human side of a small practice: milestones, behind the scenes, the person behind the numbers. On Business and Firm plans.
Honest by default
Copy that respects the standards you work to.
Bookkeepers and tax advisers are held to real standards: AAT and ICB members have professional conduct rules, and HMRC expects agents to communicate with clients honestly and accurately. Pillr writes to that bar. No over-promised refunds, no guaranteed savings, no advice dressed up as certainty.
- No over-promised refunds or guaranteed savings
- Every post approved by you before it publishes
- Measured, accurate language that fits professional standards
- Your voice, learned from your website or a short description
You stay in control. Every post arrives as a draft for your approval, and nothing publishes until you say so. Pillr is a writing and scheduling tool, not an adviser.