What is AEO?
AEO stands for answer engine optimization. It is the process of making changes ("optimizations") to your site so that AI engines are more likely to recommend, mention or cite your brand in its answers.
Nowadays buyers don't usually search Google and scroll through pages of blue links. They ask ChatGPT, Claude or their favorite AI assistant, go back and forth for a bit, and make a buying decision from there.
Even if they do search Google, it will often show "AI Mode" at the top.
AEO is like SEO (search engine optimization) but for this new "search" experience: AI answers.
AEO goes by other names, like GEO (generative engine optimization) and LLM SEO. These are all basically the same. AEO software, an AEO platform and an answer engine optimization tool are all generally the same too: they help you measure whether the engines recommend you, and tell you what to change.
AEO is also quite similar to traditional SEO, with a spin. It's based on the same basic pillars: measurement/research, technical optimization, content, and external mentions/links.