OUR FOUNDER
AUTUMN YARBROUGH
WHAT NU STANDARD IS
NU Standard is a hair wellness brand built around one belief: hair health starts from the inside out. Our mantra is simple—nourish, hydrate, and care for your mind, body, and hair—with routines designed for busy women who want consistency, not overwhelm.
THIS BELIEF IS THE FOUNDATION OF NU STANDARD.
HOW IT STARTED.
I come from three generations in the haircare industry, so hair has always been part of my life—personally, professionally, and culturally.
And still, I never imagined I’d face hair challenges of my own. What began as stress- and genetics-related changes became more complicated over time, including deeper autoimmune challenges—reminding me that hair challenges don’t discriminate, and they don’t stay the same.
And still, I did what so many women do: searched for quick answers and surface-level fixes. But what I needed wasn’t another “hack.” I needed a routine that supported my whole body—especially during busy seasons of life.
THE TURNING POINT.
Over time, research and lived experiences revealed a critical truth: hair challenges are rarely caused by one thing.
Stress, nutrition gaps, dehydration, hormonal shifts, autoimmune challenges, environmental exposures, scalp health, and nutrient absorption can all play a role—and these systems often interact.
That’s when I stopped chasing quick fixes and built a routine for women living real life—busy, on-the-go, and tired of complicated, expensive systems. The goal was a minimalist approach that still feels effective: a strong nutritional foundation, paired with hydration support, so consistency becomes realistic.
WHAT WHOLE-BODY HAIR WELLNESS MEANS.
Whole-body hair wellness means supporting the internal systems that influence hair over time—through a routine, not a reset.
It’s about:
- Supporting internal balance
- Addressing nutrient and hydration gaps
- Understanding stress and lifestyle impact
- Respecting the body’s natural timeline
When the body is supported, hair health can follow.
BUILT FOR REAL LIFE.
We built NU Standard for modern schedules—where pill fatigue is real and hydration is easy to underestimate. TAKE N GO™ supports your daily foundation, and DRINK N GO™ helps you stay hydrated without overthinking timing, tracking, or “getting it perfect.”
Simple enough to stick with. Strong enough to support real change over time.
PROTECT LENGTH. SUPPORT STRENGTH.
Vitamins and hydration support the body. But hair length—the strands you see and style—needs external care too. Once hair leaves the scalp, it can’t “regrow” or rebuild like living tissue, which is why in-salon bond repair matters for protecting the hair you already have.
HYDRASILK® is our professional in-salon step—designed to support how hair feels and performs through external repair, in partnership with licensed pros.
SCIENCE. SAFETY. EVOLVING "NU" STANDARDS.
We're committed to advancing whole-body hair wellness through science-led innovation, strong partnerships with biologists, chemists, and formulators, and collaboration with trusted suppliers who prioritize ingredient efficacy and safety.
Every decision we make is grounded in education, transparency, and care — not trends or shortcuts.
THIS IS BIGGER THAN ME
My story is personal, but it’s not unique. Hair challenges affect women of all backgrounds, ages, and lifestyles.
NU Standard exists to support women everywhere with a whole-body approach to hair wellness that evolves alongside them—through a routine that meets real life.
— FOUNDER, AUTUMN YARBROUGH
