B2B Website Lead Tracking: What It Is and How It Works
B2B website lead tracking identifies which companies visit your site and what they viewed. Here is how it works, what data it produces and how to act on it.
Read article
Articles
Guides and thinking for B2B sales and marketing teams.
How to Set Up Pricing Page Alerts for B2B Sales
Most B2B teams never find out when a prospect visits their pricing page. A pricing page alert fixes that, it notifies your sales team the moment a named company lands there, so you can follow up while the interest is live.
Read article
What Are B2B Sales Alerts?
Most B2B website visitors leave without filling in a form. B2B sales alerts fix that, they notify your sales team the moment a named company lands on your site, with the pages viewed, time on site and traffic source included.
Read article
Our website went down. Who told you?
Most small B2B businesses find out their website is down from a customer or a colleague. LeadJaw now includes uptime monitoring on every plan, with email and Slack alerts, SSL expiry warnings and an uptime card on your dashboard. Here is why a lead tool cares about uptime and what is included.
Read article
What's the Best Way to Alert Sales on Target Accounts?
Target accounts are browsing your website without filling in a form. Here is how to make sure your sales team knows about it in real time.
Read article
Visitor Identification for Webflow: See Which Companies Visit Your Site
LeadJaw connects to Webflow and reveals which companies visit your site, what pages they viewed and where they came from.
Read article
What Is AppJaw and What Does It Do?
Searching for AppJaw? You are likely looking for LeadJaw, the B2B visitor identification tool that turns anonymous traffic into named company leads.
Read article
Which AI crawlers are indexing your website?
Bots passed human web traffic for the first time in June 2026, with AI agent traffic growing 7,851% year on year. This article explains which AI crawlers visit B2B websites, what they are looking for, and why knowing which platforms are indexing your content is becoming an important part of any content strategy.
Read article
Lead Forensics Competitors: The Best Alternatives in 2026
Looking beyond Lead Forensics? Here is a clear comparison of the top B2B visitor identification alternatives available in 2026.
Read article
What Is Google First Touch Attribution and Why Does It Matter for B2B Marketing
Google first touch attribution shows which channel first brought someone to your site. For B2B teams, that insight changes how you measure what actually works.
Read article
CANDDi Has Closed: What B2B Teams Need to Know
CANDDi was a well-known UK B2B visitor identification platform. It has now been acquired by Leadinfo and is no longer trading independently.
Read article
Website Visitor Alerts: How to Know Which Companies Are on Your Site Right Now
A website visitor alert tells you which company just landed on your site. Here is how they work and why B2B teams are using them to act faster.
Read article
Your Best Leads Are Visiting Your Website Right Now. You Just Can't See Them
Most B2B website visitors leave without a trace. Here's how to see which companies are looking at your site, and reach out while the interest is still warm.
Read article
Connect Calendly to LeadJaw and See How Every Booking Found You
See the company, source and page history behind every Calendly booking, so you walk into each call already knowing how the prospect found you.
Read article
First touch vs last touch attribution: why most B2B teams are measuring the wrong thing
Last touch attribution rewards the channel that closes a deal, not the one that opens it. This article looks at why first touch data matters more for B2B marketing and how tracking it by company, rather than by session, gives a fuller picture of what is actually working.
Read article
Identify Companies Visiting Your Webflow Site
Native Webflow integration from LeadJaw. Authorise once and your tracking script is installed and published automatically - no developer needed.
Read article
Slack alerts for your website visitors
A lead can sit on your dashboard for hours before anyone notices. Slack closes that gap, sending visit and form fill alerts to your team in real time.
Read article
LeadJaw Now Connects to HubSpot
If your team runs on HubSpot, you can now connect your LeadJaw account and let the two work together. Identified companies land in your CRM without any manual effort, complete with lead scores, visit history and a direct link back to LeadJaw.
Read article
B2B vs B2C Website Tracking: What's the Difference?
Not all website visitors are the same. The way you track them should not be either.
Read article
How Does IP-to-Company Matching Work?
Every website visit leaves a digital fingerprint. Here's how that fingerprint can tell you which company just looked at your pricing page.
Read article
Why B2B Website Visitors Leave Without a Trace
Around 97% of B2B website visitors leave without filling in a form, requesting a demo or making any kind of contact. They arrived, looked around and left - and from...
Read articleReady to see who visits your site?
Free trial, no credit card required.