Every Jasno run produces a prioritised plan - then your whole team plans, assigns, discusses, and ships it from one collaborative board. Gaps competitors exploit, quick wins you can ship today, and AI-generated briefs, all in one workflow.
AI content optimisation is fast becoming the difference between brands that get recommended by AI engines and brands that get ignored. Most teams can see that ChatGPT, Perplexity and Google AI Overviews are answering their buyers' questions, but have no reliable way to know what content to create or update in response. Jasno closes that gap by turning real AI answer data into prioritised, actionable content recommendations your team can ship.
One board for every content action - drag across stages, assign owners, discuss in comments, and track everything through to published.
Every gap, quick win, and brief becomes a tracked action on one board. Move work from suggested to published across Board, List, and Calendar views - with owners, due dates, and progress all in one place.
Discuss any action in context. @mention a teammate and they get an email - so feedback, approvals, and hand-offs happen right where the work lives.
Every stage move, assignment, schedule change, and comment is date-stamped - a complete audit trail of how each piece of content got shipped.
Generate SEO briefs for new pages or updates based on your actual analysis data - keyword targeting, outline structure, and message guidelines included, ready to share.
Analyse your site against AI responses to find missing content opportunities - see exactly where competitors dominate so you know what to build next.
Exact recommendations: which pages to update, what sections to add, what phrases to use - each one a tracked action with an owner and a stage.
See which competitors dominate specific topics and the threat level of each gap.
Export briefs as public links to share with content teams, agencies, or clients.
Archive published work to keep the board clean, with full history kept for every action.
Content briefs for AI search should not start with a keyword list. They should start with what the answer engines are actually saying. Jasno builds every brief from your live visibility data, following a repeatable workflow:
Track the prompts that matter. Jasno runs your tracked prompts through ChatGPT, Perplexity and Google AI Overviews on a schedule, capturing the full response, every brand mention and every cited source. This is the raw material for all recommendations. You can see how this works on the AI search visibility tracking page.
Find the gaps. Jasno compares your visibility against competitors, prompt by prompt, and identifies where rivals are mentioned or cited and you are not. Each gap is scored so the biggest opportunities surface first.
Analyse the winning sources. For each gap, Jasno inspects the pages the engines currently cite: what they cover, how they are structured, and why they are being trusted. This tells you what a competing page needs to do better.
Generate the brief. Jasno turns that analysis into a ready-to-use brief: target queries, a recommended outline, key messages and phrases, and structural guidance designed to make the page citable by AI engines as well as rankable in search.
Ship it from the board. Every brief becomes a tracked action on the shared content board. Assign an owner, set a due date, discuss in comments, and move it through to Published, with a full activity trail behind every action.
Because each brief is grounded in a specific, evidenced gap, your team always knows why a piece of content is worth producing and what result to expect from it. You can measure the impact of every published piece on the performance tracking dashboard.
AI content optimisation is the practice of shaping your website content so that AI answer engines such as ChatGPT, Perplexity and Google AI Overviews can find it, trust it and cite it when they answer questions in your category. It sits alongside traditional SEO but works to a different standard: where SEO asks whether a page can rank in a list of blue links, answer engine optimisation (AEO) asks whether a page can be quoted inside a generated answer. AI engines favour pages that answer specific questions directly, use clear headings and definitions, state facts a model can attribute to a source, and demonstrate genuine authority on a topic. A page can rank well in Google and still be invisible in AI answers because it buries the answer, lacks structure, or is outweighed by sources the engines already trust. An answer engine optimisation content strategy starts with evidence: which prompts your buyers ask, which sources the engines currently cite, and where competitors appear instead of you. Jasno collects that evidence automatically and turns it into AEO content recommendations, so your team optimises against real AI answers rather than guesswork.
An AI content brief is a structured document that tells a writer exactly what to create so a page can earn citations from AI engines. In Jasno, each brief includes the target queries to answer, a recommended outline, key messages and phrases to include, competitor context, and formatting guidance such as headings and Q&A blocks that answer engines can quote directly. Briefs are generated from your actual visibility data rather than generic keyword research, so every brief is tied to a specific gap or opportunity Jasno has found in real AI answers.
AEO (Answer Engine Optimisation) content is written to directly answer questions in a structured, citable format so AI systems can quote it in their responses, whereas traditional SEO content focuses primarily on keyword ranking in blue-link results. AEO content favours clear definitions, concise answers near the top of a section, well-labelled headings, and factual statements that are easy for a model to attribute. The two overlap, and strong SEO foundations still help, but AEO adds an extra layer: your content needs to be trustworthy and quotable, not just rankable.
A few minutes. Once an analysis run has completed, you can generate a brief for any recommended action from the content board. Jasno assembles the brief automatically from your latest visibility data, cited sources, and competitor gaps, so there is no manual research step. Most teams generate a brief, review it, and hand it to a writer in the same working session.
Yes. Every brief in Jasno lives on a shared collaborative board. Team members can be assigned as owners, comment with @mentions, and track progress from Suggested through to Published. Briefs can also be exported as public links, so you can share them with external writers, agencies, or clients who do not have a Jasno login.
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