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Feasibility of International Trade

Decide whether new international trade opportunities are viable, assess your company’s readiness to take advantage of them and determine whether the potential benefits outweigh the risks and costs. The Feasibility of International Trade course examines the critical steps and decisions needed to ensure the success of new international ventures. You will learn how to analyze your organizational readiness, identify promising opportunities, and decide if the potential outcomes fit with your company’s strategic direction and improve your bottom line.
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International Market Entry Strategies

Ensure your success in new markets by conducting proper research, selecting the most effective entry strategy and implementing it efficiently. The International Market Entry Strategies course examines what individuals in organizations need to know and do to ensure the success of new international ventures. You will learn how to research market entry options, analyze them, and then select the most effective strategy for your needs. With this knowledge in hand, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.
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Global Value Chain

Manage your company’s supply chain and logistics to mitigate risks, reduce costs and improve efficiency throughout every stage of your global value chain.The Global Value Chain course examines how you can control and manage logistical systems within the global value chain in order to minimize your costs and risks, and maximize your international business potential. It also examines aspects of distribution, inventory management, document management and procurement, which are integral to international trade logistics.
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Products & Services for a Global Market

Give yourself an edge over your competition by adapting your products and services to local regulatory, cultural, pricing and packaging requirements for sale in international markets. In the Products and Services for a Global Market course, you’ll learn how to adapt and conform your products and services to differences in regulatory, legal, cultural and consumer/client requirements in international markets. Analyzing how these differences may impact the cost, product design, packaging, labeling, product testing, and service delivery, and then developing strategies around these custom aspects, is key to your long-term success in any international target market.
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International Trade Finance

Learn everything an importer or exporter needs to know about payment, risk mitigation and financing, the financial flow and the flow of goods and services in global trade. This International Trade Finance course examines how you can manage your cash flow and mitigate financial risk by selecting appropriate transaction methods and tools for international trade activities. You will also learn to select the best options for negotiation terms, and non-payment dispute resolution to keep your business on sound financial foundations.​
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International Sales & Marketing

Market and sell your goods or services effectively anywhere in the world by developing effective strategies, creating a strong international brand and building deeper relationships with your customers. This International Sales and Marketing course details the considerations an organization must make when promoting and selling products and/or services beyond its domestic borders. Learn how to build your company’s brand, develop effective sales and marketing strategies, build a high demand for your product and create strong relationships with your customers.​
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Yuliya Demish
Export Development Executive
902.221.5138