Our process is built for clarity, not ceremony. Four phases, regular check-ins, no surprises. You always know where we are and what's next.


01

Understand

Weeks 1–2

We never design blind. Every project starts with a structured discovery phase — client interviews, user research, competitive analysis, and market mapping.

Activities

  • Stakeholder interviews
  • User research & persona development
  • Competitive landscape mapping
  • Brand / product audit
  • Goal and success metric definition

Output

Discovery report + project brief

02

Design

Weeks 3–8

Concepts. Iteration. Refinement. We work in cycles with regular check-ins, not big reveals. You see the work as it evolves.

Activities

  • Concept exploration (multiple directions)
  • Feedback and iteration cycles
  • Prototype development
  • Usability testing (where applicable)
  • Direction lock-down

Output

Approved design files (Figma)

03

Build

Weeks 6–14

Production-ready design. We run concurrent with engineering where possible, providing specs, answering questions, and reviewing implementation.

Activities

  • Final UI refinement
  • Developer handoff package
  • Asset export & optimization
  • Implementation support
  • QA review cycles

Output

Shipped product / live brand

04

Scale

Ongoing

The project doesn't end at launch. We offer retainer partnerships for clients who want design embedded as they grow — new features, new campaigns, new challenges.

Activities

  • Monthly design sprints
  • Async task management
  • Quarterly strategy reviews
  • Brand and product evolution
  • Design system maintenance

Output

Ongoing partnership


Common Questions

What To Expect

How do check-ins work?

We schedule regular sync calls (weekly or bi-weekly) plus share progress async in Figma. You're never waiting to see the work.

Do you work with our engineering team?

Yes. We prefer to. We'll join standups if helpful, answer questions in Slack, and review implementations before launch.

What if we need changes after launch?

That's what retainers are for. Project clients also get 4 weeks of post-launch support included in every engagement.

How many projects do you run at once?

We limit ourselves to 3 active projects at any time. This is non-negotiable — it's how we maintain quality.

Start a Project

Ready to start?

Tell us about your project and we'll put together a plan.