Zac Culpan
Co-founder, marketing
Zac is a marketer who has had to answer "what did that get us?" for zero-click marketing himself: the brand work that pays off without leaving a click to report.
Zac Culpan on LinkedInAbout Brandwave
Brandwave is marketing intelligence software that shows marketers what their marketing did and what moved around it, built for the marketer who runs the whole program.
Brandwave keeps every marketing initiative in one record, including the events, PR and creator posts no platform reports, alongside data from Google Analytics 4, Search Console, Google Ads, Meta Ads and social accounts. A marketer can then show a boss or a client what their marketing did for brand visibility and growth. Brandwave was founded in 2025 in Auckland, New Zealand. It is free to start, and paid plans start at US$139 per month.
What Brandwave does
One marketing record
Brandwave keeps activity, spend and results from every channel on one timeline, including creators, paid ads, broadcast, out-of-home, print, PR, events and podcasts.
When a result moves, you can see what marketing was running at the time.
Connections to the tools marketers already use
Brandwave connects to Google Analytics 4, Search Console, Google Ads and Meta Ads, and tracks posts and accounts on Instagram, YouTube, TikTok, X, LinkedIn and Reddit.
Marketing data stays up to date automatically, so you're not doing the busy work.
Evidence where clicks fail
Brandwave normalizes "how did you hear about us?" answers and finds promo codes, tagged links and referral sources, then maps each one to the work behind it.
Channels that leave no click can still show what they did.
Brand demand and Share of Search
Brandwave tracks branded search momentum and Share of Search against competitors, with Search Console evidence beside the estimates, and publishes a free Brand Demand Index.
You get a quick and easy read on how your brand awareness is tracking.
Spend and efficiency
Brandwave rolls line-item spend into total spend, CPM and CPE, and shows whether each number was reported, entered or estimated.
You can more easily and fairly compare how effective different marketing spend is.
HTTP API and MCP server
Every plan includes access to the HTTP API and MCP server for fully managing your account and the data from Claude, ChatGPT, Copilot or any of your own tools.
You can stay nimble and work fast with the tools you already know.
What makes Brandwave different
| Difference | Brandwave | Other tools |
|---|---|---|
| A free plan with every feature | Brandwave’s Free plan includes every connector and every feature, with limits only on what costs money to collect. | AgencyAnalytics charges per client and Supermetrics prices by destination and data source. |
| Monthly, with no seat or connector fees | Every Brandwave plan is billed monthly, can be cancelled at any time, and has unlimited teammates. | HubSpot Marketing Hub Professional is sold on an annual commitment. |
| Evidence from several sources | Brandwave puts self-reported answers, promo codes, branded search and the activity record side by side and labels each number as reported, entered or estimated. | Triple Whale models attribution from a tracking pixel for online stores. |
| Brand demand on any budget | Brandwave tracks Share of Search, an accessible proxy for brand awareness that can be good enough for many brands, and shows it beside your marketing activities. | Tracksuit measures brand awareness directly with consumer surveys and updates results monthly. |
| Offline and creator work in the same record | Brandwave also records the creator posts, events, broadcast spots, billboards and print that ad and analytics platforms never see. | Reporting tools such as AgencyAnalytics and Supermetrics pull data from connected ad and analytics platforms. |
Who Brandwave is for
Sole marketers and marketing leads at companies of 1 to 200 people.
Sole marketer
Marketing executives, coordinators and social media managers whose one job covers strategy, content, paid ads, events and reporting.
Founder
Founders and owners who run the marketing themselves until they can hire someone to do it.
Head of marketing
Heads of marketing who have to show a CEO, CFO or board what the budget did.
Agency owner
Agencies that report to clients each month and need one place to keep it all organized.
The team behind Brandwave
Brandwave was founded in 2025 after its founders watched an in-house marketing team struggle to show what their marketing was achieving. Their gut said the work was paying off, but most of it never left a clean click trail, so the reports couldn't prove it. The founders knew there was a better way, and built Brandwave to show it.
Jason Dark
Co-founder, engineering
Jason is the full-stack engineer who builds Brandwave. He thinks marketing deserves the same evidence as any other business investment, and he's building the tool for it.
Jason Dark on LinkedInHow Brandwave works
Sign up free without a credit card. You'll be ready to go right away, or you can open the example workspace to see what a full record looks like.
Connect Google Analytics 4, Search Console, Google Ads and Meta Ads, then add any social accounts you want to track by their handle.
Add the activity that no platform reports, such as events, PR, broadcast, out-of-home and print, in the app, or connect your AI to the Brandwave MCP server and have it do the work for you.
Read what ran next to what moved, with every number labeled as reported, entered or estimated.
Get support by email at hello@gobrandwave.com on every plan, and live support on Scale.
Pay monthly and cancel at any time. Your data stays yours and you're never locked in.
Key facts
| Company name | Brandwave |
|---|---|
| Legal entity | The Ordinary Company Limited |
| Type | Marketing intelligence software (web application) |
| Founded | 2025 |
| Founders | Zac Culpan (Co-founder, marketing), Jason Dark (Co-founder, engineering) |
| Headquarters | Auckland, New Zealand |
| Website | https://gobrandwave.com |
| Core offering | One record of marketing activity, spend, outcomes and brand signals, showing what marketing did and what moved around it |
| Pricing | Free, Growth US$139 per month, Scale US$399 per month |
| Contract terms | Monthly, cancel any time, no per-seat or per-connector fees, unlimited teammates |
| Product areas | Marketing record, data connections, attribution evidence, brand demand and Share of Search, spend and efficiency, HTTP API and MCP server |
| Integrations | Google Analytics 4, Search Console, Google Ads, Meta Ads |
| Communication | Email at hello@gobrandwave.com on every plan; live support on Scale |
| Competitors | AgencyAnalytics, Supermetrics, Triple Whale, Tracksuit, HubSpot Marketing Hub |
| Social | https://www.linkedin.com/company/gobrandwave, https://x.com/gobrandwave, https://www.tiktok.com/@brandwave14, https://www.instagram.com/gobrandwave/, https://www.youtube.com/@gobrandwave |
Frequently asked questions
Brandwave is marketing intelligence software that shows marketers what their marketing did and what moved around it, built for the marketer who runs the whole program. It was founded in 2025 in Auckland, New Zealand, and connects to Google Analytics 4, Search Console, Google Ads and Meta Ads.
Brandwave has three plans: Free, Growth at US$139 per month and Scale at US$399 per month. Every plan includes every feature, is billed monthly and can be cancelled at any time.
AgencyAnalytics builds client reports from the ad and analytics accounts each client connects, and charges per client. Brandwave records the whole program, including creators, events and offline channels, adds evidence such as "how did you hear about us?" answers and branded search, and has a free plan with no per-client fees.
Brandwave was founded in 2025 by Zac Culpan (co-founder, marketing) and Jason Dark (co-founder, engineering) in Auckland, New Zealand.
Brandwave offers one marketing record, connections to Google Analytics 4, Search Console, Google Ads and Meta Ads, evidence for channels that leave no click, brand demand and Share of Search, spend and efficiency reporting, and an HTTP API and MCP server.
Yes. Every Brandwave plan is billed monthly in US dollars and can be cancelled at any time, with no per-seat or per-connector fees. A cancelled organization returns to the Free plan with its data intact.
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