Data scientist and ecologist based in Auckland, New Zealand. I work across research, government, consulting, and corporate, where I excel at solving complex data challenges, especially in environment and ecology, using advanced data analysis, machine learning, spatial statistics, and generative AI.
I also run Emergent Data Analytics, providing ecological modelling, geospatial analysis, and data science services for anyone who can benefit from them.
Machine Learning & Predictive Modelling
- End-to-end model development, from feature engineering to deployment and clear interpretation of results.
Time-Series & Spatial Analysis
- Specialising in complex, location-based and time-dependent data to uncover deeper, contextual insights that standard analyses miss.
Cloud Data Architecture & Pipelines
- Designing and implementing efficient, scalable, and reproducible data analysis workflows.
Statistical Consulting & Research
- Providing expert experimental design, rigorous statistical validation, and clear technical reporting for major initiatives.
| Project | Description | Technologies |
|---|---|---|
| Te Kawau Tūmārō o Toi | Co-authored the baseline assessment for a major multi-species eradication programme, synthesizing large-scale vegetation and bird community data. | R, renv, Quarto, QGIS |
| Time-series modelling analysis | Developed and benchmarked a suite of time-series models (from ARIMA to ML ensembles) to predict ecological outcomes using a messy public dataset, providing clear guidance on model selection under differing scenarios. | R, Python, Scikit-learn, git |
| Spatial network design | Designed a spatially-optimised sampling network for vegetation monitoring, using spatial statistics to maximise data quality while minimising operational costs. | R, SQL, QGIS, git |
| Conservation prioritisation tool | Developed a customised structured decision support tool for a local council to identify and rank areas with the highest priority for conservation investment. | Python, SQL, ArcGIS, git |
I'm always open to discussing new projects or consulting & contracting opportunities. If you're facing a data challenge that requires deep analytical expertise, let's connect.
- Consulting Enquiries: Emergent Data Analytics
- LinkedIn: Dr. Craig Simpkins



