brandwash

English

Etymology

Blend of brand +‎ whitewash

Verb

brandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed)

1. (derogatory) To alter a brand in an attempt to improve negative public perception of the brand or company.

Noun

brandwash (plural brandwashes)

1. (derogatory) An alteration of this kind.