Jjondeugi (Korean: 쫀득이,[1] 쫀드기,[2] or 쫀듸기[3]) is a type of Korean snack food that was popular around the 1960s to 1970s. It is a fried food made from a variety of ingredients, although namely wheat flour and corn starch.[2] What is shared amongst the varieties is the chewy texture of the food;[2] the food is even named after this chewiness ("쫀득거리다" means "chewy"). It is generally sweet or salty or both.[4]
 Jjondeugi being grilled on a portable grill | |
| Place of origin | South Korea |
|---|---|
It was commonly sold in stationery stores near schools, and was popular as a cheap snack for students.[5] The food has seen a resurgence in popularity as a nostalgia food.[5]
It has a significant variety of flavors and regional varieties.[6] Various brands for and flavors of the snack now exist. Flavorings include wasabi, glutinous barley, mugwort,[7] mala,[8] and even ramen soup powder.[9] Sometimes there can be multiple flavorings on different parts of a single piece of jjondeugi for a varied eating experience.[10]
It can be grilled in an oven, over a yeontan,[11] or even in an air fryer.[10][11] It has been described as an anju (food consumed with alcohol).[4]
Gallery
edit-
A "World Cup Flavor" piece of jjondeugi. The different colors correspond to different flavors.
See also
edit- Korean cuisine
- Apollo (candy) – another South Korean nostalgia snack
- Kkoedori – another South Korean nostalgia snack
References
edit- ^ "[인터뷰]"'이지텍 곤약 쫀득이'로 세계시장 도약 희망"". 종합일간지 (in Korean). 2023-05-01. Retrieved 2024-01-22.
- ^ a b c 권, 순걸 (2018-05-18). "요즘 애들은 잘 모르는 옛날 100원짜리 간식 6가지". 인사이트 (in Korean). Retrieved 2024-01-22.
- ^ "[weekly chosun] 아폴로 추억의 과자 40년을 지킨 사람들". The Chosun Ilbo (in Korean). 2008-03-21. Retrieved 2024-01-22.
- ^ a b "'놀면 뭐하니?' 하하, 울산 쫀드기 극찬 "드림이도 좋아할 맛" [TV나우]". Nate News (in Korean). Retrieved 2024-01-22.
- ^ a b "지역 특산품·음식 산업화 잇따라". KBS News (in Korean). Retrieved 2024-01-22.
- ^ "'놀면 뭐하니?' 박나래, 목포 문구점 딸 출신…'밥통 쫀드기' 복원한다[Oh!쎈 예고]". The Chosun Ilbo (in Korean). 2022-12-31. Retrieved 2024-01-22.
- ^ ""이담 세대까지 건강을 챙깁니다" 쫀득한 옥천 기업인 부부 이야기". 동양일보 (in Korean). 2023-08-11. Retrieved 2024-01-22.
- ^ 임, 서영 (2022-03-10). "[유니콘 차이나](16) '마라맛 쫀드기'로 연 7000억 버는 기업?". JoongAng Ilbo (in Korean). Retrieved 2024-01-22.
- ^ "울산 물라면·튀긴 쫀드기 공개…비주얼 끝판왕에 '군침'". Newsis (in Korean). 2023-01-28. Retrieved 2024-01-22.
- ^ a b "CU, 7080 추억 담은 간식 시리즈 출시". 서울경제 (in Korean). 2020-03-24. Retrieved 2024-01-22.
- ^ a b "[오늘의 신상품] CU, 추억의 간식 출시 "7080간식 한자리에"". 이코노믹리뷰 (in Korean). 2020-03-24. Retrieved 2024-01-22.