Nippon India Consumption Fund Direct-Growth
(Scheme Rating)
NAV as of Aug 25, 2026
226.990.68%
- Growth - Direct
(Earn upto 1.30% Extra Returns with Direct Plan)
Fund Category:
Equity: Thematic-Consumption
Expense Ratio:
0.90%(1.00% Category
average)Fund Size:
Rs. 2,514.10 Cr(6.10% of Investment in Category)
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Nippon India Consumption Fund Direct-Growth
(Scheme Rating)
NAV as of Aug 25, 2026
226.990.68%
Expense Ratio:
0.90%
Fund Size:
Rs. 2,514.10 Cr
Fund Category:
Equity: Thematic-Consumption
Nippon India Consumption Fund Direct-Growth Fund Key Highlights
1. Current NAV: The Current Net Asset Value of the Nippon India Consumption Fund - Direct Plan as of Aug 25, 2026 is Rs 226.99 for Growth option of its Direct plan.
2. Returns: Its trailing returns over different time periods are: -2.1% (1yr), 12.24% (3yr), 14.68% (5yr) and 13.57% (since launch). Whereas, Category returns for the same time duration are: -0.26% (1yr), 11.91% (3yr) and 12.63% (5yr).
3. Fund Size: The Nippon India Consumption Fund - Direct Plan currently holds Assets under Management worth of Rs 2514.1 crore as on Jul 31, 2026.
4. Expense ratio: The expense ratio of the fund is 0.91% for Direct plan as on Aug 21, 2026.
5. Exit Load: Nippon India Consumption Fund - Direct Plan shall attract an Exit Load, "Exit load of 1% if redeemed within 1 month."
6. Minimum Investment: Minimum investment required is Rs 5000 and minimum additional investment is Rs 1000. Minimum SIP investment is Rs 100.
1. Current NAV: The Current Net Asset Value of the Nippon India Consumption Fund - Direct Plan as of Aug 25, 2026 is Rs 226.99 for Growth option of its Direct plan.
2. Returns: Its trailing returns over different time periods are: -2.1% (1yr), 12.24% (3yr), 14.68% (5yr) and 13.57% (since launch). Whereas, Category returns for the same time duration are: -0.26% (1yr), 11.91% (3yr) and 12.63% (5yr).
3. Fund Size: The Nippon India Consumption Fund - Direct Plan currently holds Assets under Management worth of Rs 2514.1 crore as on Jul 31, 2026.
4. Expense ratio: The expense ratio of the fund is 0.91% for Direct plan as on Aug 21, 2026.
5. Exit Load: Nippon India Consumption Fund - Direct Plan shall attract an Exit Load, "Exit load of 1% if redeemed within 1 month."
6. Minimum Investment: Minimum investment required is Rs 5000 and minimum additional investment is Rs 1000. Minimum SIP investment is Rs 100.
Nippon India Consumption Fund Direct-Growth Returns
Trailing Returns
Rolling Returns
Discrete Period
SIP Returns
1M 3M 6M 1Y 3Y 5Y Annualized Returns 4.47 9.43 6.93 -1.12 12.37 14.94 Category Avg 4.68 8.53 6.41 0.56 12.11 12.82 Rank within Category 17 11 15 18 9 4 No. of funds within Category 37 37 37 30 17 13 - Loading...
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Return Comparison
- This Fund
- BenchmarkS&P BSE Sensex
Choose from Benchmarks
- Nifty 50
- 1M
- 3M
- 6M
- 1Y
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Nippon India Consumption Fund Direct-Growth Fund Details
Investment Objective - The scheme seeks long term capital appreciation by investing atleast 80% of its net assets in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand.
| Fund House | Nippon India Mutual Fund |
| Launch Date | Jan 01, 2013 |
| Benchmark | NIFTY India Consumption Total Return Index |
| Return Since Launch | 13.62% |
| Riskometer | Very High |
| Type | Open-ended |
| Risk Grade | Below Average |
| Return Grade | Above Average |
Nippon India Consumption Fund Direct-Growth Investment Details
| Minimum Investment (Rs.) | 5,000.00 |
| Minimum Additional Investment (Rs.) | 1,000.00 |
| Minimum SIP Investment (Rs.) | 100.00 |
| Minimum Withdrawal (Rs.) | 100.00 |
| Exit Load Exit load of 1% if redeemed within 1 month. | |
Portfolio Allocation
Asset Allocation
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Asset Allocation History
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EquityDebtCash
Sector Allocation
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Market Cap Allocation
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Concentration & Valuation Analysis
| JUL 2026 | JUN 2026 | MAY 2026 | APR 2026 | MAR 2026 | FEB 2026 | |
|---|---|---|---|---|---|---|
| Number of Holdings | 44 | 42 | 42 | 42 | 42 | 42 |
| Top 5 Company Holdings | 31.03% | 31.12% | 31.29% | 29.25% | 32.89% | 32.53% |
| Top 10 Company Holdings | 48.36% | 48.66% | 49.1% | 47.25% | 51.59% | 51.15% |
| Company with Highest Exposure | Mahindra & Mahindra (9.59%) | Mahindra & Mahindra (7.4%) | Mahindra & Mahindra (7.52%) | Mahindra & Mahindra (7.41%) | Mahindra & Mahindra (7.9%) | Mahindra & Mahindra (7.9%) |
| Number of Sectors | 11 | 9 | 9 | 8 | 9 | 8 |
| Top 3 Sector Holdings | 75.85% | 79.43% | 79.14% | 76.55% | 78.18% | 77.21% |
| Top 5 Sector Holdings | 90.51% | 92.89% | 91.91% | 90.2% | 93.2% | 91.27% |
| Sector with Highest Exposure | Consumer Staples (30.41%) | Consumer Staples (32.79%) | Consumer Staples (33.98%) | Consumer Staples (32.22%) | Consumer Staples (33.76%) | Consumer Staples (32.83%) |
Top Stock Holdings
Sector Holdings in MF
Company Sector Assest(%) P/E EPS-TTM(₹) RETURN 1 YR(%) Mahindra & Mahindra Automobile 9.59 - - 2.19 Eternal Services 6.82 - - 0.63 Hindustan Unilever Consumer Staples 6.55 - - 0.30 Bajaj Auto Automobile 4.13 - - 0.01 BlueStone Jewellery and Lifestyle Consumer Discretionary 3.94 - - 1.21 Trent Services 3.7 - - -0.50 Asian Paints Materials 3.52 - - 0.02 TVS Motor Company Automobile 3.43 - - 2.00 Britannia Industries Consumer Staples 3.35 - - 0.05 Titan Company Consumer Discretionary 3.33 - - 0.21
Peer Comparison
Cumulative Returns
SIP returns
Discrete Returns
Quant Measures
Asset Allocation
Scheme Name NAV(Rs./Unit) Scheme Rating AUM(Rs. Cr) 1M 1Y 3Y 5Y Nippon India Consumption Fund Direct-Growth 226.99 2,514.10 3.73 -1.39 12.09 14.70 Tata India Consumer Fund Direct-Growth 57.12 2,814.95 6.09 9.03 16.98 15.94 Mirae Asset Great Consumer Fund Direct-Growth 116.10 4,731.84 5.09 0.82 13.01 14.83 ICICI Prudential Bharat Consumption Fund Direct - Growth 27.88 3,268.75 4.55 0.29 12.59 15.50 HDFC Consumption Fund Direct-Growth 14.76 1,032.73 4.52 -3.50 13.13 -
Risk Ratios
Ratios are calculated using the calendar month returns for the last 3 years
Standard Deviation
Standard Deviation
Standard deviation is the deviation of the fund's return around mean.
High Volatality
16.38VS16.22Fund Vs Category Avg
Beta
Beta
Beta shows the portfolio risk in relation to the market. A beta of less than 1 means that the fund returns are less volatile compared to the broader market. A beta of more than 1 means that the fund returns are more volatile than the broader markets. A beta equal to 1 means that fund's volatility is in line with the broader market.
Moderate Volatility
0.97VS0.97Fund Vs Category Avg
Sharpe Ratio
Sharpe Ratio
Sharpe ratio is a risk adjusted performance measure. A fund with a higher Sharpe ratio is considered better than a fund with a lower Sharpe ratio.
Moderate risk-adjusted returns
0.43VS0.43Fund Vs Category Avg
Treynor's Ratio
Treynor's Ratio
Treynor is a risk adjusted performance measure. A fund with a higher Treynor ratio is considered better than a fund with a lower Treynor ratio.
Better risk-adjusted returns
7.26VS7.17Fund Vs Category Avg
Jensen's Alpha
Jensen's Alpha
Alpha shows the ability of the fund manager to outperform the market. A higher Alpha is preferred.
Better risk-adjusted returns
0.56VS0.47Fund Vs Category Avg
Mean Return
Mean Return
Average return generated by the fund during a specified period.
Better average monthly returns
12.79VS12.70Fund Vs Category Avg
Risk Ratio Chart
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- Risk Ratio
- Category Average
Size of Bubbles represents the Fund Size
Nippon India Mutual Fund News
- Y Combinator sells Meesho shares worth Rs 970 crore in block deals; Morgan Stanley, Goldman Sachs, Citigroup among buyers
- Nippon India Mutual Fund surpasses 4 crore investor folios, marks historic milestone
- MF Tracker: Nippon India Small Cap Fund tops all equity funds over 10 years. Is it too late to invest?
- MF Tracker: Nippon India Value Fund turns Rs 10,000 SIP to Rs 1.56 crore in 21 years
Fund Manager
- K.D.Kinjal DesaiSince May 201811 schemes
- A.S.Amber SinghaniaSince Mar 202642 schemes
Ms. Desai has done B.A (Economics), MSc. (Economics) and has cleared CFA Level 1 She has been working with Nippon India Mutual Fund since year, 2012
Scheme Name Category Nav(Rs./Unit) Scheme Rating Asset(Rs. Cr) 1Y Nippon India Growth Mid Cap Fund Direct-Growth Mid Cap 5,077.57 50,750.81 11.19 Nippon India Nivesh Lakshya Long Duration Fund Direct-Growth Long Duration 18.75 6,248.87 4.16 Nippon India Retirement Fund - Wealth Creation Scheme Direct-Growth Flexi Cap 33.34 3,134.57 2.51 Nippon India Focused Fund Direct-Growth Focused 138.52 8,529.70 3.67 Nippon India Equity Savings Fund Direct-Growth Equity Savings 18.41 800.46 4.22 Nippon India Banking and PSU Fund Direct-Growth Banking and PSU 22.89 5,246.16 5.36 Nippon India Medium Duration Fund Direct-Growth Medium Duration 18.36 149.90 6.64 Nippon IndiaRetirement Fund - Income Generation Scheme Direct-Growth Conservative Hybrid 23.63 144.07 3.51 Nippon India Taiwan Equity Fund Direct - Growth International 35.57 Unrated 947.04 130.61 Nippon India US Equity Opportunities Fund Direct-Growth International 48.54 Unrated 781.76 21.04 Nippon India Japan Equity Fund Direct-Growth International 31.72 Unrated 340.54 30.35 MMS Finance (Mumbai University) Prior to joining the Nippon India AMC, he was associated with Asian Markets Securities Pvt. Ltd.
More Nippon India Mutual Fund
| Scheme Name | Rating | Asset Size(Cr) | 1M | 3M | 6M | 1Y | 3Y |
|---|---|---|---|---|---|---|---|
| Nippon India Small Cap Fund Direct-Growth | 78,956.77 | 2.13 | 9.09 | 13.11 | 12.86 | 17.58 | |
| Nippon India Multi Cap Fund Direct-Growth | 55,587.00 | 1.48 | 6.05 | 2.99 | 5.29 | 15.88 | |
| Nippon India Large Cap Fund Direct-Growth | 54,224.57 | 1.01 | 5.31 | -2.52 | 2.59 | 13.29 | |
| Nippon India Growth Mid Cap Fund Direct-Growth | 50,750.81 | 1.36 | 7.30 | 5.53 | 13.74 | 21.69 | |
| Nippon India Liquid Fund Direct-Growth | 41,345.63 | 0.54 | 1.72 | 3.40 | 6.48 | 7.00 | |
| Nippon India Money Market Fund Direct-Growth | 23,227.09 | 0.67 | 1.96 | 3.40 | 6.48 | 7.45 | |
| Nippon India Multi Asset Allocation Fund Direct - Growth | 16,926.22 | 3.01 | 5.39 | 2.97 | 19.12 | 20.41 | |
| Nippon India Arbitrage Fund Direct-Growth | 16,915.79 | 0.61 | 1.79 | 3.33 | 6.69 | 7.44 | |
| Nippon India ELSS Tax Saver Fund Direct-Growth | 14,909.88 | 0.80 | 5.50 | 0.86 | 5.42 | 14.60 | |
| Nippon India Ultra Short Duration Fund Direct-Growth | 11,658.55 | 0.64 | 1.95 | 3.63 | 6.97 | 7.60 |
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About Nippon India Consumption Fund Direct-Growth
1. Nippon India Consumption Fund - Direct Plan is Open-ended Thematic-Consumption Equity scheme which belongs to Nippon India Mutual Fund House.
2. The fund was launched on Jan 01, 2013.
Investment objective & Benchmark
1. The investment objective of the fund is that " The scheme seeks long term capital appreciation by investing atleast 80% of its net assets in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand. "
2. It is benchmarked against NIFTY India Consumption Total Return Index.
Asset Allocation & Portfolio Composition
1. The asset allocation of the fund comprises around 99.15% in equities, 0.01% in debts and 0.84% in cash & cash equivalents.
2. While the top 10 equity holdings constitute around 48.36% of the assets, the top 3 sectors constitute around 75.85% of the assets.
3. The fund largely follows a Growth oriented style of investing and invests across market capitalisations - around 0.0% in giant & large cap companies, 0.0% in mid cap and 0.0% in small cap companies.
Tax Implications on Nippon India Consumption Fund Direct-Growth
1. Gains are taxed at a rate of 15% (Short-term Capital Gain Tax - STCG) if units are redeemed within 1 year of investment.
2. For units redeemed after 1 year of investment, gains of upto Rs. 1 lakh accruing from those units in a financial year shall be exempted from tax.
3. Gains of more than Rs. 1 lakh will be taxed at a rate of 10% (Long-term Capital Gain Tax - LTCG).
4. For Dividend Distribution Tax, the dividend income from this fund will get added to the income of an investor and taxed according to his/her respective tax slabs.
5. Also, for dividend income in excess of Rs 5,000 in a financial year; the fund house shall deduct a TDS of 10% on such income.
1. Nippon India Consumption Fund - Direct Plan is Open-ended Thematic-Consumption Equity scheme which belongs to Nippon India Mutual Fund House.
2. The fund was launched on Jan 01, 2013.
Investment objective & Benchmark
1. The investment objective of the fund is that " The scheme seeks long term capital appreciation by investing atleast 80% of its net assets in equity/equity related instruments of the companies that are likely to benefit directly or indirectly from the domestic consumption led demand. "
2. It is benchmarked against NIFTY India Consumption Total Return Index.
Asset Allocation & Portfolio Composition
1. The asset allocation of the fund comprises around 99.15% in equities, 0.01% in debts and 0.84% in cash & cash equivalents.
2. While the top 10 equity holdings constitute around 48.36% of the assets, the top 3 sectors constitute around 75.85% of the assets.
3. The fund largely follows a Growth oriented style of investing and invests across market capitalisations - around 0.0% in giant & large cap companies, 0.0% in mid cap and 0.0% in small cap companies.
Tax Implications on Nippon India Consumption Fund Direct-Growth
1. Gains are taxed at a rate of 15% (Short-term Capital Gain Tax - STCG) if units are redeemed within 1 year of investment.
2. For units redeemed after 1 year of investment, gains of upto Rs. 1 lakh accruing from those units in a financial year shall be exempted from tax.
3. Gains of more than Rs. 1 lakh will be taxed at a rate of 10% (Long-term Capital Gain Tax - LTCG).
4. For Dividend Distribution Tax, the dividend income from this fund will get added to the income of an investor and taxed according to his/her respective tax slabs.
5. Also, for dividend income in excess of Rs 5,000 in a financial year; the fund house shall deduct a TDS of 10% on such income.
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FAQs about Nippon India Consumption Fund Direct-Growth
- Is it safe to invest in Nippon India Consumption Fund - Direct Plan?As per SEBI’s latest guidelines to calculate risk grades, investment in the Nippon India Consumption Fund - Direct Plan comes under Very High risk category.
- What is the category of Nippon India Consumption Fund - Direct Plan?Nippon India Consumption Fund - Direct Plan belongs to the Equity : Thematic-Consumption category of funds.
- How Long should I Invest in Nippon India Consumption Fund - Direct Plan?The suggested investment horizon of investing into Nippon India Consumption Fund - Direct Plan is >3 years. The suggested investment horizon is the minimum time required for holding investments in the fund to reduce its downside risk and ensure that the returns become more predictable.
- Who manages the Nippon India Consumption Fund - Direct Plan?The Nippon India Consumption Fund - Direct Plan is managed by Kinjal Desai (Since May 25, 2018) and Amber Singhania (Since Mar 11, 2026).
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