
Google's Aggregator Unit: What Directories Can Actually Get
Google documented four aggregator features on 8 September 2026. Region and vertical decide your eligibility, not markup. Here is which door fits.
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Google documented four aggregator features on 8 September 2026. Region and vertical decide your eligibility, not markup. Here is which door fits.

What is actually documented about AI Overviews citations: the Search Console switch, the report that only counts impressions, and four crawlers.

A verified CSV is not a catalogue. What breaks between the file and the database — parsing, idempotency, slugs, geocoding bills — and the fix.

What the status actually means for a directory, why directories hit it earlier than other sites, and the four popular fixes that do nothing.

Not a performance decision but a build-ceiling and cache-billing one. The failure mode most directories hit is one line in the Next.js reference.

Screenshots tell you nothing about a directory template. The sitemap tells you everything. A four-command audit, run on our own five showcase sites.

Google rewrote the site reputation policy on 28 August 2026: a new EEA carve-out and four named review factors. The part that applies to directories.

What Google still supports on listing pages — LocalBusiness, ItemList, BreadcrumbList, reviews — checked against Search Central on 27 August 2026.

Why a niche directory is a distribution-first asset: the SEO advantage, the AI-search angle, and an honest take on how long it actually takes.

The two page patterns that win, the three failure modes that wreck most attempts, and a 90-day playbook for pages that earn their existence.

Nine directory niches with real search demand and low competition — hot springs, skate parks, escape rooms — plus how to launch one in a weekend.

Forget PageRank folklore. A pragmatic SEO checklist for directory sites under 10,000 pages: what earns rankings, and what is a waste of your week.