Tạo quảng cáo hiển thị thích ứng

Giống như các quảng cáo khác, bạn có thể tạo quảng cáo bằng cách sử dụng AdGroupAdService.MutateAdGroupAds. Sau đó, bạn có thể thêm quảng cáo hiển thị thích ứng vào chiến dịch Hiển thị chuẩn.

Tạo quảng cáo

Để tạo quảng cáo hiển thị thích ứng, hãy điền thông tin vào final_urls trên tài nguyên Ad mẹ (ít nhất 1 URL) và các trường bắt buộc sau đây của ResponsiveDisplayAdInfo:

  • marketing_images: Một danh sách lặp lại gồm các đối tượng AdImageAsset theo chiều ngang (bắt buộc phải có ít nhất 1; tỷ lệ khung hình 1,91:1, tối thiểu 600x314 pixel; tối đa 15 đối tượng kết hợp với square_marketing_images).
  • square_marketing_images: Một danh sách lặp lại gồm các đối tượng hình vuông AdImageAsset (bắt buộc phải có ít nhất 1; tỷ lệ khung hình 1:1, tối thiểu 300x300 pixel; tối đa 15 đối tượng kết hợp với marketing_images).
  • headlines: Một danh sách lặp lại gồm từ 1 đến 5 đối tượng AdTextAsset (mỗi đối tượng tối đa 30 ký tự).
  • long_headline: Một thông báo AdTextAsset duy nhất (tối đa 90 ký tự).
  • descriptions: Một danh sách lặp lại gồm từ 1 đến 5 đối tượng AdTextAsset (mỗi đối tượng có tối đa 90 ký tự).
  • business_name: Một chuỗi có tối đa 25 ký tự.

Bạn có thể xem tất cả các trường và quy cách về hình ảnh trên ResponsiveDisplayAdInfotrang tham khảo và trong bài viết trên Trung tâm trợ giúp.

Java

private void createAd(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
    throws IOException {
  String marketingImageUrl = "https://gaagl.page.link/Eit5";
  String marketingImageName = "Marketing Image";
  String marketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
  String squareMarketingImageName = "Square Marketing Image";
  String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
  String squareMarketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);

  // Creates the responsive display ad info object.
  ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
      ResponsiveDisplayAdInfo.newBuilder()
          .addMarketingImages(
              AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
          .addSquareMarketingImages(
              AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
          .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
          .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
          .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
          .setBusinessName("Interplanetary Cruises")
          // Optional: Call to action text.
          // Valid texts: https://support.google.com/adwords/answer/7005917
          .setCallToActionText("Apply Now")
          // Optional: Sets the ad colors.
          .setMainColor("#0000ff")
          .setAccentColor("#ffff00")
          // Optional: Sets to false to strictly render the ad using the colors.
          .setAllowFlexibleColor(false)
          // Optional: Sets the format setting that the ad will be served in.
          .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
          // Optional: Creates a logo image and sets it to the ad.
          /*
          .addLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          // Optional: Creates a square logo image and sets it to the ad.
          /*
          .addSquareLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          .build();

  // Creates the ad.
  Ad ad =
      Ad.newBuilder()
          .setResponsiveDisplayAd(responsiveDisplayAdInfo)
          .addFinalUrls("http://www.example.com/")
          .build();

  // Creates the ad group ad.
  AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();

  // Creates the ad group ad operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the ad group ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    System.out.printf(
        "Created ad group ad with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}

      

C#

private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
    // Creates the ad group ad service client.
    AdGroupAdServiceClient adGroupAdServiceClient =
        client.GetService(Services.V25.AdGroupAdService);

    string marketingImageUrl = "https://gaagl.page.link/Eit5";
    string marketingImageName = "Marketing Image";
    string marketingImageResourceName =
        UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
    string squareMarketingImageName = "Square Marketing Image";
    string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
    string squareMarketingImageResourceName =
        UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);

    // Creates the responsive display ad info object.
    ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
    {
        MarketingImages =
        {
            new AdImageAsset()
            {
                Asset = marketingImageResourceName
            }
        },
        SquareMarketingImages =
        {
            new AdImageAsset()
            {
                Asset = squareMarketingImageResourceName
            }
        },
        Headlines =
        {
            new AdTextAsset()
            {
                Text = "Travel"
            }
        },
        LongHeadline = new AdTextAsset()
        {
            Text = "Travel the World"
        },
        Descriptions =
        {
            new AdTextAsset()
            {
                Text = "Take to the air!"
            }
        },
        BusinessName = "Interplanetary Cruises",
        // Optional: Call to action text.
        // Valid texts: https://support.google.com/adwords/answer/7005917
        CallToActionText = "Apply Now",
        // Optional: Sets the ad colors.
        MainColor = "#0000ff",
        AccentColor = "#ffff00",
        // Optional: Sets to false to strictly render the ad using the colors.
        AllowFlexibleColor = false,
        // Optional: Sets the format setting that the ad will be served in.
        FormatSetting = DisplayAdFormatSetting.NonNative,
        // Optional: Creates a logo image and sets it to the ad.
        /*
            LogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
        // Optional: Creates a square logo image and sets it to the ad.
        /*
            SquareLogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
    };

    // Creates the ad.
    Ad ad = new Ad()
    {
        ResponsiveDisplayAd = responsiveDisplayAdInfo,
        FinalUrls = { "http://www.example.com/" }
    };

    // Creates the ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Ad = ad
    };

    // Creates the ad group ad operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Adds the ad group ad.
    MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
        (customerId.ToString(), new[] { operation });
    Console.WriteLine("Created ad group ad with resource name " +
                      $"'{response.Results.First().ResourceName}'.");
}
      

PHP

    private static function createAd(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $adGroupResourceName
    ) {
        $marketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/Eit5',
            'Marketing Image'
        );
        $squareMarketingImageResourceName = self::uploadAsset(
            $googleAdsClient,
            $customerId,
            'https://gaagl.page.link/bjYi',
            'Square Marketing Image'
        );

        // Creates the responsive display ad info object.
        $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo(
            [
            'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
            'square_marketing_images' => [new AdImageAsset(
                [
                'asset' => $squareMarketingImageResourceName
                ]
            )],
            'headlines' => [new AdTextAsset(['text' => 'Travel'])],
            'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
            'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
            'business_name' => 'Interplanetary Cruises',
            // Optional: Call to action text.
            // Valid texts: https://support.google.com/google-ads/answer/7005917
            'call_to_action_text' => 'Apply Now',
            // Optional: Sets the ad colors.
            'main_color' => '#0000ff',
            'accent_color' => '#ffff00',
            // Optional: Sets to false to strictly render the ad using the colors.
            'allow_flexible_color' => false,
            // Optional: Sets the format setting that the ad will be served in.
            'format_setting' => DisplayAdFormatSetting::NON_NATIVE
            // Optional: Creates a logo image and sets it to the ad.
            // 'logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])],
            // Optional: Creates a square logo image and sets it to the ad.
            // 'square_logo_images' => [new AdImageAsset([
            //     'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
            // ])]
            ]
        );

        // Creates a new ad group ad.
        $adGroupAd = new AdGroupAd(
            [
            'ad' => new Ad(
                [
                'responsive_display_ad' => $responsiveDisplayAdInfo,
                'final_urls' => ['http://www.example.com/']
                ]
            ),
            'ad_group' => $adGroupResourceName
            ]
        );

        // Creates an ad group ad operation.
        $adGroupAdOperation = new AdGroupAdOperation();
        $adGroupAdOperation->setCreate($adGroupAd);

        // Issues a mutate request to add the ad group ad.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds(
            MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
        );

        /**
 * @var AdGroupAd $addedAdGroupAd
*/
        $addedAdGroupAd = $response->getResults()[0];
        printf(
            "Created ad group ad with resource name '%s'.%s",
            $addedAdGroupAd->getResourceName(),
            PHP_EOL
        );
    }
      

Python

def create_ad(
    client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str
) -> None:
    """Creates the responsive display ad.

    Args:
        client: An initialized GoogleAds client.
        customer_id: The Google Ads customer ID.
        ad_group_resource_name: The resource name of the target ad group.
    """
    # Get the AdGroupAdService client.
    ad_group_ad_service: AdGroupAdServiceClient = client.get_service(
        "AdGroupAdService"
    )

    # Upload image assets for the ad.
    marketing_image_resource_name: str = upload_image_asset(
        client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
    )
    square_marketing_image_resource_name: str = upload_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        "Square Marketing Image",
    )

    # Create the relevant asset objects for the ad.
    marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    marketing_image.asset = marketing_image_resource_name
    square_marketing_image: AdImageAsset = client.get_type("AdImageAsset")
    square_marketing_image.asset = square_marketing_image_resource_name
    headline: AdTextAsset = client.get_type("AdTextAsset")
    headline.text = "Travel"
    description: AdTextAsset = client.get_type("AdTextAsset")
    description.text = "Take to the air!"

    # Create an ad group ad operation and set the ad group ad values.
    ad_group_ad_operation: AdGroupAdOperation = client.get_type(
        "AdGroupAdOperation"
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.ad.final_urls.append("http://www.example.com/")

    # Configure the responsive display ad info object.
    responsive_display_ad_info: ResponsiveDisplayAdInfo = (
        ad_group_ad.ad.responsive_display_ad
    )
    responsive_display_ad_info.marketing_images.append(marketing_image)
    responsive_display_ad_info.square_marketing_images.append(
        square_marketing_image
    )
    responsive_display_ad_info.headlines.append(headline)
    responsive_display_ad_info.long_headline.text = "Travel the World"
    responsive_display_ad_info.descriptions.append(description)
    responsive_display_ad_info.business_name = "Interplanetary Cruises"
    # Optional: Call to action text.
    # Valid texts: https://support.google.com/google-ads/answer/7005917
    responsive_display_ad_info.call_to_action_text = "Apply Now"
    # Optional: Set the ad colors.
    responsive_display_ad_info.main_color = "#0000ff"
    responsive_display_ad_info.accent_color = "#ffff00"
    # Optional: Set to false to strictly render the ad using the colors.
    responsive_display_ad_info.allow_flexible_color = False
    # Optional: Set the format setting that the ad will be served in.
    responsive_display_ad_info.format_setting = (
        client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
    )
    # Optional: Create a logo image and set it to the ad.
    # logo_image = client.get_type("AdImageAsset")
    # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.logo_images.append(logo_image)
    # Optional: Create a square logo image and set it to the ad.
    # square_logo_image = client.get_type("AdImageAsset")
    # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.square_logo_images.append(square_logo_image)

    # Issue a mutate request to add the ad group ad.
    ad_group_ad_response: MutateAdGroupAdsResponse = (
        ad_group_ad_service.mutate_ad_group_ads(
            customer_id=customer_id, operations=[ad_group_ad_operation]
        )
    )
    print(
        "Created ad group ad with resource name "
        f"'{ad_group_ad_response.results[0].resource_name}'."
    )
      

Ruby

def create_ad(client, customer_id, ad_group_resource_name)
  marketing_image_url = "https://gaagl.page.link/Eit5"
  square_marketing_image_url = "https://gaagl.page.link/bjYi"
  marketing_image_asset_resource_name = upload_asset(
    client, customer_id, marketing_image_url, "Marketing Image"
  )
  square_marketing_image_asset_resource_name = upload_asset(
    client, customer_id, square_marketing_image_url, "Square Marketing Image"
  )

  # Creates an ad group ad operation.
  operation = client.operation.create_resource.ad_group_ad do |aga|
    aga.ad_group = ad_group_resource_name
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |a|
      a.final_urls << "https://www.example.com"

      # Creates the responsive display ad info object.
      a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
        rda.headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Travel"
        end
        rda.long_headline = client.resource.ad_text_asset do |ata|
          ata.text = "Travel the World"
        end
        rda.descriptions << client.resource.ad_text_asset do |ata|
          ata.text = "Take to the air!"
        end
        rda.business_name = "Interplanetary Cruises"
        rda.marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = marketing_image_asset_resource_name
        end
        rda.square_marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = square_marketing_image_asset_resource_name
        end
        # Optional: Call to action text.
        # Valid texts: https://support.google.com/google-ads/answer/7005917
        rda.call_to_action_text = "Apply Now"
        # Optional: Sets the ad colors.
        rda.main_color = "#0000ff"
        rda.accent_color = "#ffff00"
        # Optional: Sets to false to strictly render the ad using the colors.
        rda.allow_flexible_color = false
        # Optional: Sets the format setting that the ad will be served in.
        rda.format_setting = :NON_NATIVE
        # Optional: Creates a logo image and sets it to the ad.
        # rda.logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
        # Optional: Creates a square logo image and sets it to the ad.
        # rda.square_logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
      end
    end
  end

  # Issues a mutate request to add the ad group ad.
  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation]
  )

  # Prints out some information about the newly created ad.
  resource_name = response.results.first.resource_name
  puts "Created ad group ad: #{resource_name}"

  resource_name
end
      

Perl

sub create_ad {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  my $marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/Eit5",
    "Marketing Image"
  );

  my $square_marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/bjYi",
    "Square Marketing Image"
  );

  # Create the responsive display ad info object.
  my $responsive_display_ad_info =
    Google::Ads::GoogleAds::V25::Common::ResponsiveDisplayAdInfo->new({
      marketingImages => [
        Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
            asset => $marketing_image_resource_name
          })
      ],
      squareMarketingImages => [
        Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
            asset => $square_marketing_image_resource_name
          })
      ],
      headlines => [
        Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
            text => "Travel"
          })
      ],
      longHeadline => Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
          text => "Travel the World"
        }
      ),
      descriptions => [
        Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({
            text => "Take to the air!"
          })
      ],
      businessName => "Interplanetary Cruises",
      # Optional: Call to action text.
      # Valid texts: https://support.google.com/google-ads/answer/7005917
      callToActionText => "Apply Now",
      # Optional: Set the ad colors.
      mainColor   => "#0000ff",
      accentColor => "#ffff00",
      # Optional: Set to false to strictly render the ad using the colors.
      allowFlexibleColor => "false",
      # Optional: Set the format setting that the ad will be served in.
      formatSetting => NON_NATIVE,
      # Optional: Create a logo image and set it to the ad.
      # logoImages => [
      #   Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
      #       asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ],
      # Optional: Create a square logo image and set it to the ad.
      # squareLogoImages => [
      #   Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({
      #       asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ]
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V25::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      ad      => Google::Ads::GoogleAds::V25::Resources::Ad->new({
          responsiveDisplayAd => $responsive_display_ad_info,
          finalUrls           => ["http://www.example.com/"]})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Issue a mutate request to add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created ad group ad with resource name '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};
}
      

curl

Các tính năng nâng cao

Điều chỉnh màu
Bạn có thể tuỳ chỉnh màu sắc cho quảng cáo hiển thị thích ứng để phù hợp với nhu cầu xây dựng thương hiệu bằng cách chỉ định main_color và accent_color dưới dạng chuỗi màu thập lục phân gồm 6 chữ số (ví dụ: #ffffff). Bạn phải đặt cả main_color và accent_color. Đặt allow_flexible_color (mặc định là true) thành true khi bạn muốn cho phép quảng cáo phân phát với các màu được tối ưu hoá khác với màu mà bạn đã chỉ định khi cần thiết; allow_flexible_color phải là true nếu main_color và accent_color chưa được đặt.
Chế độ cài đặt định dạng quảng cáo hiển thị

Quảng cáo hiển thị thích ứng có thể chạy ở định dạng ALL_FORMATS (mặc định), NATIVE hoặc NON_NATIVE. Việc hiển thị cho các định dạng NATIVE do nhà xuất bản kiểm soát, trong khi việc hiển thị cho các định dạng NON_NATIVE được các mô hình của Google tối ưu hoá bằng cách sử dụng thông tin đầu vào của nhà quảng cáo (ví dụ: thông tin về màu sắc từ main_color và accent_color).

Bạn có thể đặt trường format_setting để chọn định dạng mà quảng cáo sẽ chạy. Tuy nhiên, bạn không thể đặt format_setting thành NATIVE khi allow_flexible_color là false, vì việc tô màu do nhà xuất bản kiểm soát trong trường hợp định dạng NATIVE.

Chế độ kiểm soát quảng cáo

Quảng cáo hiển thị thích ứng có thể chỉ định lựa chọn sử dụng video được tạo tự động hoặc các tính năng nâng cao thành phần thông qua trường control_spec (chẳng hạn như enable_asset_enhancements và enable_autogen_video).