与其他广告一样,广告制作是通过使用 AdGroupAdService.MutateAdGroupAds 完成的。然后,您可以将自适应展示广告添加到标准展示广告系列。
广告制作
如需制作自适应展示广告,请在父级 Ad 资源中填充 final_urls(至少 1 个网址),并在 ResponsiveDisplayAdInfo 中填充以下必需字段:
marketing_images:一个重复的横向AdImageAsset对象列表(至少需要 1 个;宽高比为 1.91:1,最小尺寸为 600x314 像素;最多可与square_marketing_images合计 15 个)。square_marketing_images:一个重复的方形AdImageAsset对象列表(至少需要 1 个;宽高比为 1:1,最小尺寸为 300x300 像素;最多可与marketing_images组合使用 15 个)。headlines:一个重复列表,包含 1 到 5 个AdTextAsset对象(每个对象最多 30 个字符)。long_headline:一条AdTextAsset消息(最多 90 个字符)。descriptions:一个重复列表,包含 1 到 5 个AdTextAsset对象(每个对象最多 90 个字符)。business_name:一个最多包含 25 个字符的字符串。
如需了解所有其他字段和图片规范,请参阅ResponsiveDisplayAdInfo参考页面和帮助中心文章。
Java
private void createAd( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) throws IOException { String marketingImageUrl = "https://gaagl.page.link/Eit5"; String marketingImageName = "Marketing Image"; String marketingImageResourceName = uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName); String squareMarketingImageName = "Square Marketing Image"; String squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; String squareMarketingImageResourceName = uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = ResponsiveDisplayAdInfo.newBuilder() .addMarketingImages( AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build()) .addSquareMarketingImages( AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build()) .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build()) .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build()) .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build()) .setBusinessName("Interplanetary Cruises") // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 .setCallToActionText("Apply Now") // Optional: Sets the ad colors. .setMainColor("#0000ff") .setAccentColor("#ffff00") // Optional: Sets to false to strictly render the ad using the colors. .setAllowFlexibleColor(false) // Optional: Sets the format setting that the ad will be served in. .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE) // Optional: Creates a logo image and sets it to the ad. /* .addLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ // Optional: Creates a square logo image and sets it to the ad. /* .addSquareLogoImages( AdImageAsset.newBuilder() .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE")) .build()) */ .build(); // Creates the ad. Ad ad = Ad.newBuilder() .setResponsiveDisplayAd(responsiveDisplayAdInfo) .addFinalUrls("http://www.example.com/") .build(); // Creates the ad group ad. AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build(); // Creates the ad group ad operation. AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build(); // Creates the ad group ad service client. try (AdGroupAdServiceClient adGroupAdServiceClient = googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) { // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.mutateAdGroupAds( Long.toString(customerId), ImmutableList.of(operation)); System.out.printf( "Created ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
C#
private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName) { // Creates the ad group ad service client. AdGroupAdServiceClient adGroupAdServiceClient = client.GetService(Services.V25.AdGroupAdService); string marketingImageUrl = "https://gaagl.page.link/Eit5"; string marketingImageName = "Marketing Image"; string marketingImageResourceName = UploadAsset(client, customerId, marketingImageUrl, marketingImageName); string squareMarketingImageName = "Square Marketing Image"; string squareMarketingImageUrl = "https://gaagl.page.link/bjYi"; string squareMarketingImageResourceName = UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName); // Creates the responsive display ad info object. ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo() { MarketingImages = { new AdImageAsset() { Asset = marketingImageResourceName } }, SquareMarketingImages = { new AdImageAsset() { Asset = squareMarketingImageResourceName } }, Headlines = { new AdTextAsset() { Text = "Travel" } }, LongHeadline = new AdTextAsset() { Text = "Travel the World" }, Descriptions = { new AdTextAsset() { Text = "Take to the air!" } }, BusinessName = "Interplanetary Cruises", // Optional: Call to action text. // Valid texts: https://support.google.com/adwords/answer/7005917 CallToActionText = "Apply Now", // Optional: Sets the ad colors. MainColor = "#0000ff", AccentColor = "#ffff00", // Optional: Sets to false to strictly render the ad using the colors. AllowFlexibleColor = false, // Optional: Sets the format setting that the ad will be served in. FormatSetting = DisplayAdFormatSetting.NonNative, // Optional: Creates a logo image and sets it to the ad. /* LogoImages = { new AdImageAsset() { Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ // Optional: Creates a square logo image and sets it to the ad. /* SquareLogoImages = { new AdImageAsset() { Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" }} */ }; // Creates the ad. Ad ad = new Ad() { ResponsiveDisplayAd = responsiveDisplayAdInfo, FinalUrls = { "http://www.example.com/" } }; // Creates the ad group ad. AdGroupAd adGroupAd = new AdGroupAd() { AdGroup = adGroupResourceName, Ad = ad }; // Creates the ad group ad operation. AdGroupAdOperation operation = new AdGroupAdOperation() { Create = adGroupAd }; // Adds the ad group ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds (customerId.ToString(), new[] { operation }); Console.WriteLine("Created ad group ad with resource name " + $"'{response.Results.First().ResourceName}'."); }
PHP
private static function createAd( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName ) { $marketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/Eit5', 'Marketing Image' ); $squareMarketingImageResourceName = self::uploadAsset( $googleAdsClient, $customerId, 'https://gaagl.page.link/bjYi', 'Square Marketing Image' ); // Creates the responsive display ad info object. $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo( [ 'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])], 'square_marketing_images' => [new AdImageAsset( [ 'asset' => $squareMarketingImageResourceName ] )], 'headlines' => [new AdTextAsset(['text' => 'Travel'])], 'long_headline' => new AdTextAsset(['text' => 'Travel the World']), 'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])], 'business_name' => 'Interplanetary Cruises', // Optional: Call to action text. // Valid texts: https://support.google.com/google-ads/answer/7005917 'call_to_action_text' => 'Apply Now', // Optional: Sets the ad colors. 'main_color' => '#0000ff', 'accent_color' => '#ffff00', // Optional: Sets to false to strictly render the ad using the colors. 'allow_flexible_color' => false, // Optional: Sets the format setting that the ad will be served in. 'format_setting' => DisplayAdFormatSetting::NON_NATIVE // Optional: Creates a logo image and sets it to the ad. // 'logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])], // Optional: Creates a square logo image and sets it to the ad. // 'square_logo_images' => [new AdImageAsset([ // 'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE' // ])] ] ); // Creates a new ad group ad. $adGroupAd = new AdGroupAd( [ 'ad' => new Ad( [ 'responsive_display_ad' => $responsiveDisplayAdInfo, 'final_urls' => ['http://www.example.com/'] ] ), 'ad_group' => $adGroupResourceName ] ); // Creates an ad group ad operation. $adGroupAdOperation = new AdGroupAdOperation(); $adGroupAdOperation->setCreate($adGroupAd); // Issues a mutate request to add the ad group ad. $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient(); $response = $adGroupAdServiceClient->mutateAdGroupAds( MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation]) ); /** * @var AdGroupAd $addedAdGroupAd */ $addedAdGroupAd = $response->getResults()[0]; printf( "Created ad group ad with resource name '%s'.%s", $addedAdGroupAd->getResourceName(), PHP_EOL ); }
Python
def create_ad( client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str ) -> None: """Creates the responsive display ad. Args: client: An initialized GoogleAds client. customer_id: The Google Ads customer ID. ad_group_resource_name: The resource name of the target ad group. """ # Get the AdGroupAdService client. ad_group_ad_service: AdGroupAdServiceClient = client.get_service( "AdGroupAdService" ) # Upload image assets for the ad. marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ) square_marketing_image_resource_name: str = upload_image_asset( client, customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image", ) # Create the relevant asset objects for the ad. marketing_image: AdImageAsset = client.get_type("AdImageAsset") marketing_image.asset = marketing_image_resource_name square_marketing_image: AdImageAsset = client.get_type("AdImageAsset") square_marketing_image.asset = square_marketing_image_resource_name headline: AdTextAsset = client.get_type("AdTextAsset") headline.text = "Travel" description: AdTextAsset = client.get_type("AdTextAsset") description.text = "Take to the air!" # Create an ad group ad operation and set the ad group ad values. ad_group_ad_operation: AdGroupAdOperation = client.get_type( "AdGroupAdOperation" ) ad_group_ad: AdGroupAd = ad_group_ad_operation.create ad_group_ad.ad_group = ad_group_resource_name ad_group_ad.ad.final_urls.append("http://www.example.com/") # Configure the responsive display ad info object. responsive_display_ad_info: ResponsiveDisplayAdInfo = ( ad_group_ad.ad.responsive_display_ad ) responsive_display_ad_info.marketing_images.append(marketing_image) responsive_display_ad_info.square_marketing_images.append( square_marketing_image ) responsive_display_ad_info.headlines.append(headline) responsive_display_ad_info.long_headline.text = "Travel the World" responsive_display_ad_info.descriptions.append(description) responsive_display_ad_info.business_name = "Interplanetary Cruises" # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 responsive_display_ad_info.call_to_action_text = "Apply Now" # Optional: Set the ad colors. responsive_display_ad_info.main_color = "#0000ff" responsive_display_ad_info.accent_color = "#ffff00" # Optional: Set to false to strictly render the ad using the colors. responsive_display_ad_info.allow_flexible_color = False # Optional: Set the format setting that the ad will be served in. responsive_display_ad_info.format_setting = ( client.enums.DisplayAdFormatSettingEnum.NON_NATIVE ) # Optional: Create a logo image and set it to the ad. # logo_image = client.get_type("AdImageAsset") # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.logo_images.append(logo_image) # Optional: Create a square logo image and set it to the ad. # square_logo_image = client.get_type("AdImageAsset") # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # responsive_display_ad_info.square_logo_images.append(square_logo_image) # Issue a mutate request to add the ad group ad. ad_group_ad_response: MutateAdGroupAdsResponse = ( ad_group_ad_service.mutate_ad_group_ads( customer_id=customer_id, operations=[ad_group_ad_operation] ) ) print( "Created ad group ad with resource name " f"'{ad_group_ad_response.results[0].resource_name}'." )
Ruby
def create_ad(client, customer_id, ad_group_resource_name) marketing_image_url = "https://gaagl.page.link/Eit5" square_marketing_image_url = "https://gaagl.page.link/bjYi" marketing_image_asset_resource_name = upload_asset( client, customer_id, marketing_image_url, "Marketing Image" ) square_marketing_image_asset_resource_name = upload_asset( client, customer_id, square_marketing_image_url, "Square Marketing Image" ) # Creates an ad group ad operation. operation = client.operation.create_resource.ad_group_ad do |aga| aga.ad_group = ad_group_resource_name aga.status = :PAUSED aga.ad = client.resource.ad do |a| a.final_urls << "https://www.example.com" # Creates the responsive display ad info object. a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda| rda.headlines << client.resource.ad_text_asset do |ata| ata.text = "Travel" end rda.long_headline = client.resource.ad_text_asset do |ata| ata.text = "Travel the World" end rda.descriptions << client.resource.ad_text_asset do |ata| ata.text = "Take to the air!" end rda.business_name = "Interplanetary Cruises" rda.marketing_images << client.resource.ad_image_asset do |aia| aia.asset = marketing_image_asset_resource_name end rda.square_marketing_images << client.resource.ad_image_asset do |aia| aia.asset = square_marketing_image_asset_resource_name end # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 rda.call_to_action_text = "Apply Now" # Optional: Sets the ad colors. rda.main_color = "#0000ff" rda.accent_color = "#ffff00" # Optional: Sets to false to strictly render the ad using the colors. rda.allow_flexible_color = false # Optional: Sets the format setting that the ad will be served in. rda.format_setting = :NON_NATIVE # Optional: Creates a logo image and sets it to the ad. # rda.logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # end # Optional: Creates a square logo image and sets it to the ad. # rda.square_logo_images << client.resource.ad_image_asset do |aia| # aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # end end end end # Issues a mutate request to add the ad group ad. response = client.service.ad_group_ad.mutate_ad_group_ads( customer_id: customer_id, operations: [operation] ) # Prints out some information about the newly created ad. resource_name = response.results.first.resource_name puts "Created ad group ad: #{resource_name}" resource_name end
Perl
sub create_ad { my ($api_client, $customer_id, $ad_group_resource_name) = @_; my $marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/Eit5", "Marketing Image" ); my $square_marketing_image_resource_name = upload_asset( $api_client, $customer_id, "https://gaagl.page.link/bjYi", "Square Marketing Image" ); # Create the responsive display ad info object. my $responsive_display_ad_info = Google::Ads::GoogleAds::V25::Common::ResponsiveDisplayAdInfo->new({ marketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $marketing_image_resource_name }) ], squareMarketingImages => [ Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ asset => $square_marketing_image_resource_name }) ], headlines => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel" }) ], longHeadline => Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Travel the World" } ), descriptions => [ Google::Ads::GoogleAds::V25::Common::AdTextAsset->new({ text => "Take to the air!" }) ], businessName => "Interplanetary Cruises", # Optional: Call to action text. # Valid texts: https://support.google.com/google-ads/answer/7005917 callToActionText => "Apply Now", # Optional: Set the ad colors. mainColor => "#0000ff", accentColor => "#ffff00", # Optional: Set to false to strictly render the ad using the colors. allowFlexibleColor => "false", # Optional: Set the format setting that the ad will be served in. formatSetting => NON_NATIVE, # Optional: Create a logo image and set it to the ad. # logoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ], # Optional: Create a square logo image and set it to the ad. # squareLogoImages => [ # Google::Ads::GoogleAds::V25::Common::AdImageAsset->new({ # asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE" # }) # ] }); # Create an ad group ad. my $ad_group_ad = Google::Ads::GoogleAds::V25::Resources::AdGroupAd->new({ adGroup => $ad_group_resource_name, ad => Google::Ads::GoogleAds::V25::Resources::Ad->new({ responsiveDisplayAd => $responsive_display_ad_info, finalUrls => ["http://www.example.com/"]})}); # Create an ad group ad operation. my $ad_group_ad_operation = Google::Ads::GoogleAds::V25::Services::AdGroupAdService::AdGroupAdOperation ->new({create => $ad_group_ad}); # Issue a mutate request to add the ad group ad. my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({ customerId => $customer_id, operations => [$ad_group_ad_operation]}); printf "Created ad group ad with resource name '%s'.\n", $ad_group_ads_response->{results}[0]{resourceName}; }
curl
高级功能
- 颜色控制
- 您可以指定
main_color和accent_color作为 6 位十六进制颜色字符串(例如#ffffff),从而自定义自适应展示广告的颜色,以满足您的品牌推广需求。设置main_color或accent_color时,必须同时设置另一个。如果您希望广告在必要时以优化后的颜色(而非您指定的颜色)投放,请将allow_flexible_color(默认值为true)设置为true;如果未设置main_color和accent_color,则allow_flexible_color必须为true。 - 展示广告格式设置
自适应展示广告可以采用
ALL_FORMATS(默认)、NATIVE或NON_NATIVE格式投放。NATIVE格式的呈现由发布商控制,而NON_NATIVE格式的呈现则由 Google 模型使用广告客户的输入内容(例如来自main_color和accent_color的颜色信息)进行优化。您可以设置
format_setting字段来选择广告的投放格式。不过,当allow_flexible_color为false时,您无法将format_setting设置为NATIVE,因为对于NATIVE格式,着色由发布商控制。- 广告控制选项
自适应展示广告可以通过
control_spec字段(例如enable_asset_enhancements和enable_autogen_video)指定是否选择启用自动生成的视频或素材资源增强功能。