SNIPES

WE MOVE DIFFERENT! 🔥 Our Store Managers are at the heart of everything we do. They lead teams on the sales floor, and bring the SNIPES culture to life every single day. That's why coming together in the Fillmore in Philadelphia for our annual U.S. Store Manager Meeting was about more than sharing updates. It was about celebrating the people behind our success, exchanging ideas, learning from one another, and building momentum for what's next. Alongside our supporting partners from Crocs, New Balance, and Saucony, the meeting was a reminder of what makes SNIPES different: our people, our passion, and our commitment to always push forward. And of course we closed the event with a bang, as rapper DaBady brought the energy for an unforgettable finale! Check out the recap and see how we move different! 🚀 #snipes #snipesusa #snipesknows #storemanagermeeting #networking #event

WE OUTSIDE ☀️ Every year, our SNIPES Block Party brings colleagues from our HQ and warehouses around Cologne together for an evening dedicated to what matters most: real connections, community, and creating memories beyond our day-to-day work. This year's gathering was all about good energy, shared moments, great conversations, and music from DJs within the SNIPES family. A chance to connect, dance, celebrate, and enjoy the summer together. Here’s to antoher great summer tradition! 🧡 #snipes #snipesknows #community #networking #gettogether

FAN LUV IN NEW YORK 🗽 When DJ Khaled visits our stores, people show up. And recently, our Chief Creative Officer hosted a special meet & greet at our New York store, bringing together fans, friends and members of the community. It was great to see so many people connect, share moments and spend time with one of the biggest names in music. Thanks to everyone who came by and made it a memorable day. Check out the recap to feel that vibe 🧡 #snipes #snipesusa #snipesknows #djkhaled #meetandgreet #marketing

A REASON TO SHOW UP! With our BIRKENSTOCK Boston Roadshow, we focused on what truly matters to our community: individuality, creativity and real connection. Powered by artist suicustoms, our community could personalize their Boston pairs live in-store, turning a product into something uniquely theirs ✨ Together with creator-besties Livia and Romina bringing their audiences directly into our spaces, we created moments that brought our community in our stores and gave them a reason to stay 🤝 From packed stores to high engagement, it’s clear: customization isn’t a trend, it’s an expectation. This is how we drive traffic and build community! #snipes #snipesknows #retailactivation #customization #birkenstock

FROM THE CLASSROOM TO THE SALES FLOOR! Last year, we partnered with the Made Institute to challenge the next generation of designers to create a streetwear capsule collection with SNIPES as the client. From concept development and creative presentations to refining every detail, students were challenged to think like designers while bringing their unique perspectives to the table. From that challenge, Myahn Walker and her brand REVERIIE emerged as the winning concept, earning the chance to bring the collection beyond sketches and presentations and into retail. The collection is available in our Park West location in Philly for a limited time ✨ Seeing this collection come to life has been incredibly rewarding, and we're proud to celebrate the creativity, dedication, and talent that made it possible! #snipes #snipesknows #snipesusa #talent #design

JOB ALERT! 🚨   Passionate about sneakers, streetwear, and the digital world? 👟🚀 We're looking for an Intern in our Digital Department – Shop Management & PIM to join our team in Cologne starting September 15, 2026. In this role, you'll support product data management, optimize our online shop experience, conduct shop checks and analyses, and contribute to exciting E-Commerce projects with real responsibility from day one. At SNIPES, we don't just sell sneakers, we live and breathe streetwear culture. Our teams are driven by passion, collaboration, and the ambition to constantly evolve. If you're eager to turn your interest in digital commerce into hands-on experience and want to help shape the future of one of the leading sneaker and streetwear retailers, this opportunity is for you! 📍 Cologne 🎓 Mandatory internship (6 months) 🔥 Sneaker & streetwear passion required 👉 Apply now: https://lnkd.in/eV5c3hpd #snipes #snipesknows #recruiting #internship

DORTMUND SHOWED UP! Last weekend, we opened our new store in Dortmund together with the local community – turning our “think global, act local” mindset into a real moment on the ground. The new space connects sneakers, streetwear and football culture – including a dedicated Borussia Dortmund area with jerseys and lifestyle pieces that reflect the city’s identity. From giveaways and in-store activations with Prinz Sportlich to a packed signing session with BVB legend Kevin Großkreutz, the energy in-store said it all: this was more than just a store opening 🔥 Thank you to everyone who came through and made this moment special. Dortmund, we’ll see you again soon. #snipes #snipesknows #storeopening #retail

TWO DAYS, ONE SHARED MINDSET: UNITED! 🤝 Last week in Düsseldorf, everything at SNIPES was about coming together as one team! At our European Store Manager Meeting 2026, we welcomed colleagues from across our European markets to connect, share insights, and align on the future of our business. As the heartbeat of SNIPES, our stores and teams on the ground play a crucial role in our success, bringing our brand to life every day and making the difference where it matters most. Workshops with leading brands, inspiring speakers from our own store network, and exclusive partner activations turned the event into an unique experience, bringing together product, strategy, and community in one place 🫂 Across all formats, one thing became clear: strong collaboration and shared standards are key to driving our Retail Excellence and long-term success.A big thank you to all teams behind the scenes and to our partners Nike and Air Jordan for making this event possible! Watch the recap to relive the energy of two impactful days 🚀 #snipes #snipesknows #retail #united

SPLASH! 2026 – HOW SNIPES BROUGHT FOOTBALL CULTURE TO THE FESTIVAL🔥 ⚽️ At this year’s splash! Festival, we brought our United by Attitude campaign to life right where our community feels at home! As one of the biggest hip-hop festivals in Germany, splash! Festival gave us the perfect stage to connect directly with our audience and translate our quarterly campaign into real experiences. At the center: our SNIPES Football Experience. A custom-built football cage turned into a high-energy hub of competition, community matches and jersey giveaways – with incredible participation throughout the whole weekend. But there was more: High above the ground, our SNIPES Gemini Sky Lounge became one of the most in-demand spots – hosting creators, partners and community match winners while overlooking the main stage. And once the official line-up stopped, the energy continued with exclusive aftershow parties. The highlight? Moments we didn’t plan: hundreds of people coming together in and around our spaces, creating their own atmosphere. Because the strongest brand moments aren’t created, they happen when culture, people and attitude truly connect! 🧡 #snipes #snipesknows

THE BEST COMES FROM ATLANTA! 🏀 Recently, we partnered with New Balance, Klutch Athletics, and Rich Paul to bring Atlanta native Caleb Wilson back home. Days before being selected fourth overall in the 2026 National Basketball Association (NBA) Draft, Caleb spent time with students from KIPP Woodson Park Academy and youth from the Grove Park Foundation, pouring into the next generation of ballers in the city that helped shape his journey. At SNIPES, we're proud to support moments like this because we know the impact of sports extends far beyond the game itself. It's about access, representation, and giving young people the opportunity to see what's possible for themselves. 🙌 #snipes #snipesusa #snipesknows